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LinkedIn, TikTok, GA4 and more. These are some of the connector updates that have happened in August.

Written by Johannes Andreasson
LinkedIn, TikTok, GA4 and more. These are some of the connector updates that have happened in August.Bing New dimension: Title Part 3 Ad Description 2 The Standard Report in the LinkedIn connector has been updated Ad Type Sponsored Content Direc...
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Topics: Twitter, TikTok, LinkedIn, Google Analytics, Spotify Ad Studio, AppsFlyer

Google Analytics, Yahoo Japan Search, Twitter, Amazon Ads: Updates to fields during June

Written by Johan Hansson
In addition to the changes already posted around "Reach & frequency" for TikTok and Snapchat. Here are additional updates made to reports, metrics, and dimensions for the core connectors in Funnel during June. Google Analytics A suffix has b...
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Topics: Twitter, Google Analytics, Yahoo Japan Search, Amazon Ads

Snapchat, TikTok, GA4: Connector updates for April 2022

Written by Johannes Andreasson
Snapchat Our Reach and Frequency (non-aggregatable) report have had additional time windows added. We now support 1, 7, 14, 30, 60, 90 "month to date" and "lifetime".  Effiliation - Publisher report Pardot - Funnel's Pardot connector defaulting ...
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Topics: TikTok, Google Analytics, Google Merchant Center, Snapchat, Reddit, Partnerize, Pardot, Ingenious Partner Marketing Platform, Effiliation

Google Analytics/GA4: New dimensions and metrics

Written by Johannes Andreasson
Google recently added a new set of fields to its GA4 API, that we've now made available in Funnel. Dimensions Achievement id Character Default channel grouping File extension File name First user google ads campaign type First user default chann...
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Topics: Google Analytics

Google Analytics: Standard rules for G4

Written by Johannes Andreasson
In order to make GA4 data easier to work with, we've now introduced it into our standard rule model. This means the following custom fields will be automatically populated with GA4 data: Ad group Campaign Keyword Search term Country code Traffic...
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Topics: Google Analytics

Google Analytics – Exit rate

Written by Johannes Andreasson
Funnel's Google Analytics connector now supports the metric "Exit rate".  "Exit rate" is a calculated metric (Exit rate = Exits / Page views). The field is available for most reports in Universal Analytics. You will need to select Exits and Page...
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Topics: New Fields, Google Analytics

Google Analytics (GA4): User engagement

Written by Johannes Andreasson
It is now possible to see "User engagement" for Google Analytics (GA4) in Funnel. To get the metric, select it when connecting a new source, or reconfiguring an existing one. What data can I get from Google Analytics?
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Topics: New Fields, Google Analytics

New e-commerce fields supported for Google Analytics

Written by Johannes Andreasson
We've added support for two new e-commerce fields in our Google Analytics connector: Product Category Level 2 and Shopping Stage. Both dimensions are available for Universal Analytics with Enhanced ecommerce toggled on. (Product Category Level 2...
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Topics: New Fields, Google Analytics

Google Analytics: New dimensions

Written by Johannes Andreasson
The dimension "Shopping Stage" is now available in our Google Analytics connector. To get it, connect a "Universal Analytics" source with "Enhanced ecommerce" toggled on.We've also added two new dimensions to our "Universal Analytics" standard r...
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Topics: New Fields, Google Analytics

Google Analytics: Hits

Written by Johannes Andreasson
A new metric has been added to our Google Analytics connector: Hits. This applies to Universal Analytics. Hits is available in the "Standard", "Events", "Interests" and "Doubleclick" reports if selected on connect.
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Topics: New Fields, Google Analytics