Product Updates

Updates for Google Analytics

Snapchat, TikTok, GA4: Connector updates for April 2022

Written by Johannes Andreasson
May 1, 2022

how many minutes?

Snapchat
Our Reach and Frequency (non-aggregatable) report have had additional time windows added. We now support 1, 7, 14, 30, 60, 90 "month to date" and "lifetime".

Effiliation
- Publisher report

Pardot
- Funnel's Pardot connector defaulting to version 5 of the API

TikTok
We've added the metric "Total Complete Tutorial"

Google Analytics / GA4
New dimensions:
- "Source / medium" - Conversion events based
- "Session source / medium" - Session based
- "First user source / medium" - First user based
These dimensions are combinations of the source and medium dimensions for the three attribution models.

Reddit
New dimension: "Campaign Objective"

Partnerize
New dimension: "Advertiser reference"

Google Merchant Center
New report: Performance

Ingenious Partner Marketing Platform
New dimensions: "User value 1", "User value 2", "User value 3" and "User value 4"

0 Comments Click here to read/write comments

Topics: TikTok, Google Analytics, Google Merchant Center, Snapchat, Reddit, Partnerize, Pardot, Ingenious Partner Marketing Platform, Effiliation

Google Analytics/GA4: New dimensions and metrics

Written by Johannes Andreasson
February 28, 2022

how many minutes?

Google recently added a new set of fields to its GA4 API, that we've now made available in Funnel.

0 Comments Click here to read/write comments

Topics: Google Analytics

Google Analytics: Standard rules for G4

Written by Johannes Andreasson
February 25, 2022

how many minutes?

In order to make GA4 data easier to work with, we've now introduced it into our standard rule model.

This means the following custom fields will be automatically populated with GA4 data:

0 Comments Click here to read/write comments

Topics: Google Analytics

Google Analytics – Exit rate

Written by Johannes Andreasson
January 5, 2022

how many minutes?

Funnel's Google Analytics connector now supports the metric "Exit rate".

0 Comments Click here to read/write comments

Topics: New Fields, Google Analytics

Google Analytics (GA4): User engagement

Written by Johannes Andreasson
December 10, 2021

how many minutes?

It is now possible to see "User engagement" for Google Analytics (GA4) in Funnel. To get the metric, select it when connecting a new source, or reconfiguring an existing one.

0 Comments Click here to read/write comments

Topics: New Fields, Google Analytics

New e-commerce fields supported for Google Analytics

Written by Johannes Andreasson
November 19, 2021

how many minutes?

We've added support for two new e-commerce fields in our Google Analytics connector: Product Category Level 2 and Shopping Stage.

0 Comments Click here to read/write comments

Topics: New Fields, Google Analytics

Google Analytics: New dimensions

Written by Johannes Andreasson
November 12, 2021

how many minutes?

The dimension "Shopping Stage" is now available in our Google Analytics connector.
To get it, connect a "Universal Analytics" source with "Enhanced ecommerce" toggled on.

0 Comments Click here to read/write comments

Topics: New Fields, Google Analytics