Instagram Insights - New report type

1 minute read Last updated Feb 18 2020
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We've just added the "Audience Lifetime" report to our Instagram Insights connection in Funnel!

In order to utilise this new report, simply select "Audience Lifetime" from the drop-down menu when creating a new connection:

As the name suggests, this report is used to obtain account level data on your audience over the account’s lifetime.

Here's the list of fields which are contained within this report:


[Dimension] Date
[Dimension] Time of Measurement
[Dimension] Audience Country
[Dimension] Audience City
[Dimension] Audience Gender and Age
[Dimension] Audience Locale


[Metric] Followers
[Metric] Followers by Audience Country
[Metric] Followers by Audience City
[Metric] Followers by Audience Gender and Age
[Metric] Followers by Audience Locale
[Metric] Follows
[Metric] Media Count

You can learn more about the data you can obtain from Instagram in this article.

As an added bonus, we've also added "Reach" to the Account Insight report which requires no action to obtain going forward, providing that you're previously connected an Account Insight report to Funnel.

We hope that you find this new report useful! If you have any question or if you would like to see historic data for reach, please contact and we'll be happy to help.

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