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Data Transformation

Field editing made easier

Getting your head around custom dimensions and metrics in Funnel can be cumbersome and time consuming. As part of our ongoing effort to make it easier...

Ingenious Partner Marketing Platform

Get your Ingenious data into Funnel

We're happy to announce that we're now supporting the tracking/affiliate Ingenious Partner Marketing Platform as a standard connector in Funnel. When ...

Teads

Get your Teads data into Funnel

The video advertising platform Teads, used by some 5,000 websites, is now available as a standard connector in Funnel. What data can I get from Teads?...

TikTok

TikTok: Additional time windows for Reach and Frequency

We have added two new time windows to our "Reach and frequency" report for TikTok. It now has 7 and 30 day windows in addition to 1 day. We've also ad...

New Fields Adtraction

New and improved Adtraction connector in Funnel

To make it easier to connect and get value from our Adtraction connector, we've made several improvements. Aside from adding several new fields, we've...

Amazon Ads

Amazon Ads data now available in Funnel

Amazon Ads is the 3rd largest advertising platform in the market and we’re super happy to introduce it as standard connector in Funnel. This first ver...

New Fields Adform

Adform: Cost (Fixed Price)

Funnel's Adform connector now supports the metric Cost (Fixed Price). It is available for all reports except the Event report. Please reach out to get...

New Fields Pardot

Pardot: Get all prospects and custom fields

A new report type is available for Pardot which lets you see all prospects and custom fields. Note:additional permissions may be needed for Funnel to ...

New Fields Outbrain

Video metric update for Outbrain

We've added 9 new metrics relating to videos for our Outbrain connector. Video Reached First Quarter Video Reached Second Quarter Video Reached Third ...

Google Analytics

Google Analytics/GA4: New dimensions and metrics

Google recently added a new set of fields to its GA4 API, that we've now made available in Funnel. Dimensions Achievement id Character Default channel...