TikTok - SKAN metrics

Last updated Aug 2 2021 1 minute read
  • Gustav Karlsson
    Written by Gustav Karlsson

    Gustav joined Funnel in 2017 and works as a Product Manager

The connector for TikTok has been updated with support for SKAN metrics in the Ad group report. The new metrics are:

  • SKAN registrations
  • SKAN purchases
  • SKAN add to carts
  • SKAN checkouts
  • SKAN app installs
  • SKAN start trials
  • SKAN subscribes

The metrics have been added to all existing data sources that are connected on ad group level. If you want historical data for these metrics you are welcome to reach out to us!

To see all data available for TikTok you can jump into our knowledge base!

Want to work smarter with your marketing data?
Discover Funnel