Monitoring vs. reporting – what’s the difference?
Does the thought of reporting week send a shiver down your spine? You're not alone. Many marketers dread the days leading up to the deadline for repor...
February 8, 2024Does the thought of reporting week send a shiver down your spine? You're not alone. Many marketers dread the days leading up to the deadline for repor...
February 8, 2024 Thomas FrenkielWe’ve all been there before (especially as marketers). You see a shiny new ad for the first time. It’s clever and looks great. You might even wish you...
January 9, 2024 Thomas FrenkielImagine this: you've just spent hours crafting the perfect Google Ads campaign, pouring in all your creativity, hard work and expertise. You sit back,...
January 2, 2024 Thomas FrenkielPlanning and launching a marketing campaign is like embarking on a journey across a sea of opportunities. It's an intricate blend of art and science, ...
November 30, 2023 Thomas Frenkiel1. Pre-conditions You need to use Google Analytics UTM tagging, including: utm_source utm_medium Utm_campaign 2. Connect your ad platforms Navigate to...
October 4, 2023 Thomas FrenkielIf you’re in a leadership role, you’re often faced with navigating turbulent seas. And while your crew (your employees) can help you maintain course a...
September 20, 2023 Thomas FrenkielEditor’s Note — Thomas Frenkiel is Funnel’s SEO strategist with more than eight year's of industry experience. The views expressed below are his exper...
May 4, 2023 Thomas FrenkielNavigating the digital marketing landscape? Make sure your marketing channel strategy is on point. The right strategy can steer your campaign toward s...
February 7, 2023 Thomas FrenkielIf you’re familiar with Google Ads and using Google to optimize your ad campaigns, there’s another Google product you should consider to track, analyz...
January 24, 2023 Thomas FrenkielDo you want to allocate your digital marketing budget across channels? Read on the learn how to do it in the smart way. The relevance of online market...
January 12, 2023 Thomas Frenkiel