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The hidden costs of DIY marketing data engineering
When the campaign team asks why their spend data is three days behind, the dashboard breaks or the CMO wants to know why ROAS dropped but the numbers ...
What makes an MMM model “good”? A data scientist’s perspective
When millions in media spend hang in the balance, one modeling error can cost your team its budget — and your brand its growth trajectory. Marketing m...
Digital marketing sucks
Editor’s Note: The views expressed in this article are those of the author and do not necessarily reflect the official policy or position of Funnel. T...
Behind the metrics with Tim Kreienkamp
Reliable data doesn’t just happen. It takes real expertise to vet and curate data, clean inconsistencies and ensure every report reflects your busines...
Why a data hub is essential for marketing measurement
You can't make effective marketing decisions with bad data. Period. In an age where numbers drive marketing, if you're still relying on fragmented dat...
How to leverage ETL for marketing data
Marketing data is everywhere — from ad platforms to CRMs, analytics tools and spreadsheets. But if you don’t have a system that brings it all together...
2025 guide to advertising on Pinterest
Pinterest advertising is as unique as its community. Users of Pinterest, also known as Pinners, aren’t on the platform for social interaction. They pr...
Why data storytelling matters (with examples)
As ad costs increase, the pressure to justify performance keeps going up as well. The reality is that budget approvals hinge on how well you present r...
The value of always-on marketing measurement
Nearly two-thirds of marketing leaders don't fully trust their measurement data. The reason is simple: by the time they get reports, the market has al...
What are ad APIs, and how do you use them?
Ad APIs enable you to bring together the functionalities you need to build a robust ad platform quickly. TL;DR: What are ad APIs? Ad APIs (advertising...
