Sean Dougherty

Articles bySean Dougherty

A copywriter at Funnel, Sean has more than 15 years of experience working in branding and advertising (both agency and client side). He's also a professional voice actor.
brand salience

What is brand salience?

While visiting an unfamiliar city, you wake up feeling desperate for a morning cup of coffee. You immediately wonder where the nearest Starbucks is. A...

ai tools

5 ways to use AI tools for marketing automation

Marketers, wouldn’t it be great if you could get someone else to do some of the hard work for you? Well, for some tasks, you can. Artificial intellige...

agency cash flow

Solving agency cash flow issues

Without a healthy cash flow, businesses won’t survive — and marketing agencies are no different. Compared to a successful e-commerce shop or physical ...

How to work with marketing data across international borders

Today’s marketplace is extremely competitive with success often balancing on a knife’s edge. For many businesses, particularly within the tech space, ...

data quality

What does data quality mean?

Quality is so important, especially as a marketer. Your target audience wants quality content in the form of blogs, articles, or business resources. L...

agency jargon

Decoding marketing agency jargon

For the uninitiated, marketing agencies can feel like mysterious (even dangerous) places. Step foot inside, and you are sure to hear people talking ab...

balanced marketing strategies

How to balance short- and long-term marketing

We often think of marketing funnels as having distinct tops and bottoms. While true, it doesn't fully describe how consumers learn about products and ...

optimize your dashboards

6 steps to optimize your dashboard performance

Have you ever gone to a restaurant with a menu that goes on for pages and pages? It can get a bit overwhelming. How do you decide when you have dozens...

signal based marketing

Signal-based marketing and sales explained

Can signal-based marketing transform the way marketers reach customers? With the average American encountering 4,000 to 10,000 ads daily, traditional ...

cohort analysis

Cohort analysis explained

What does cohort mean? In most contexts, it’s one or more supporters, companions or people with shared characteristics. For you, your cohorts are your...