Sean Dougherty

Articles bySean Dougherty

A copywriter at Funnel, Sean has more than 15 years of experience working in branding and advertising (both agency and client side). He's also a professional voice actor.
expert e-commerce strategies

Expert strategies to win the e-commerce game

E-commerce is big business. In fact, the global e-commerce industry is estimated to be worth about $6.3 trillion in 2023, according to recent research...

explainer video

Behind the scenes of creating our explainer video

Explaining the value of your business to your prospective customers can be tricky. And when you’re a B2B SaaS company that serves a particular niche t...

what a marketing data hub does

What a marketing data hub really does for your business

Regular readers of this blog will understand how a marketing data hub can help you evade data quota issues, automate reporting, and even help prepare ...

performance marketing vs growth marketing

Performance marketing vs. growth marketing

The goal of every marketer is to, over time, leverage and increase their performance to drive sustainable growth for a business. Right? So, then, what...

what are data connectors

What are data connectors? A fika-inspired explanation

At Funnel, we talk a lot about data connectors. They are an essential building block of a marketing data hub’s functionality, and without them, compre...

wha is ad ops

What is ad ops?

Ad ops, digital ad ops, online ad operations, advertising operations — whatever marketers want to call it, ad operations can be kind of confusing. Tha...

marketing and sales alignment

How marketing and sales can work better together

Here you are, ready to bridge the gap between marketing and sales. Two departments that sometimes feel worlds apart. It's a common and challenging dyn...

etl downsides

ETL limitations and ETL alternatives for marketers

A mind-boggling 328.77 million terabytes of data is created each day. However, all this information is meaningless unless you can pull data together f...

display ads vs. search ads

The showdown: display ads vs. search ads

Display and search ads are two of the most popular types of advertising available to marketers today. They can be quite diverse, low cost, and are com...

expert data governance

An expert’s view of data governance

We’re not afraid to admit that sometimes we’re wrong. Well, maybe not “wrong” as much as not fully informed. After all, we’re only humans — despite al...