Sean Dougherty

Articles by Sean Dougherty

Senior Brand Creative at Funnel, Sean has more than 15 years of experience working in branding and advertising (both agency and client side). He's also a professional voice actor.

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Q& A with a data scientist
Measurement

Behind the metrics with Tim Kreienkamp

Reliable data doesn’t just happen. It takes real expertise to vet and curate data, clean inconsistencies and ensure every report reflects your busines...

ad campaign optimization
Marketing

Ad campaign optimization: eight tips for success

North American companies spent over $297.5 billion on ad campaigns in 2021. Researchers expect that number to keep growing over the next few years. By...

A beehive
Measurement

Why a data hub is essential for marketing measurement

You can't make effective marketing decisions with bad data. Period. In an age where numbers drive marketing, if you're still relying on fragmented dat...

top mta tools
Measurement

Top multi-touch attribution tools for 2025

Multi-touch attribution (MTA) is a critical tool in digital marketing, helping businesses understand the impact and influence of each customer touchpo...

A blender on a pink pastel background.
Marketing

How to leverage ETL for marketing data

Marketing data is everywhere — from ad platforms to CRMs, analytics tools and spreadsheets. But if you don’t have a system that brings it all together...

2025 Pinterest Ads
Marketing

2025 guide to advertising on Pinterest

Pinterest advertising is as unique as its community. Users of Pinterest, also known as Pinners, aren’t on the platform for social interaction. They pr...

instagram ads optimization
Marketing

9 Instagram ads best practices to try

In today's cloudy economic climate, it's essential to invest in effective advertising campaigns that produce strong results. One way to do that is thr...

A thread and needle on a pastel surface
Reporting

Why data storytelling matters (with examples)

As ad costs increase, the pressure to justify performance keeps going up as well. The reality is that budget approvals hinge on how well you present r...

always-on continuous marketing measurement
Marketing

The value of always-on marketing measurement

Nearly two-thirds of marketing leaders don't fully trust their measurement data. The reason is simple: by the time they get reports, the market has al...

Marketing

What are ad APIs, and how do you use them?

Ad APIs enable you to bring together the functionalities you need to build a robust ad platform quickly. TL;DR: What are ad APIs? Ad APIs (advertising...