Sean Dougherty

Articles bySean Dougherty

A copywriter at Funnel, Sean has more than 15 years of experience working in branding and advertising (both agency and client side). He's also a professional voice actor.
big data visualization

Your guide to big data visualization

Data has gotten BIG for every industry, but it's really apparent in marketing. It's not just that you have hundreds of data sources to review before m...

expert dashboard design

An expert eye for dashboard design

We’ve all been there: sitting in front of a blank screen, trying to figure out how best to visualize and present your performance data. But where do y...

accessible data a visualization

Make insights inclusive with accessible data visualization

Data visualizations serve as shiny beacons in a sea of raw data. They transform complex data sets into actionable insights so that even non-expert con...

personalized marketing

Marketing personalization 101

Data and artificial intelligence are transforming the marketing industry, altering how marketers launch and manage campaigns — and it can be easy to g...

TikTok Shop

Your steps to set up a TikTok Shop

In the realm of social media marketing, staying ahead of the curve is paramount to success. As platforms evolve and user behaviors shift, marketers mu...

email personalization marketing

Email personalization techniques beyond 'Dear [Name]'

You're a savvy marketer who has convinced thousands of leads to give you their email addresses. Now, you want to move them through the sales funnel so...

ethical data visualization

Ethical data visualization in marketing

Here's a scenario to consider: you recently got put in charge of a marketing campaign for one of your firm's biggest clients. This is a huge opportuni...

e-commerce personalization

Mastering e-commerce personalization for brand success

Step into the shoes of an e-commerce marketer. While you compete you're hardest against an ever-growing sea of competitors every day, you also have th...

top visualization tools

The best data visualization tools — according to Funnel

Faced with a sea of data, professionals must work smart to separate the signal from the noise. Data visualization tools are key in this effort, but wi...

This is why you need marketing automation

Editor's note: This article has been updated to reflect best practices as of February 6, 2024 Did you know marketing automation is expected to grow to...