Behind the metrics with Tim Kreienkamp
Reliable data doesn’t just happen. It takes real expertise to vet and curate data, clean inconsistencies and ensure every report reflects your busines...
Reliable data doesn’t just happen. It takes real expertise to vet and curate data, clean inconsistencies and ensure every report reflects your busines...
North American companies spent over $297.5 billion on ad campaigns in 2021. Researchers expect that number to keep growing over the next few years. By...
You can't make effective marketing decisions with bad data. Period. In an age where numbers drive marketing, if you're still relying on fragmented dat...
Multi-touch attribution (MTA) is a critical tool in digital marketing, helping businesses understand the impact and influence of each customer touchpo...
Marketing data is everywhere — from ad platforms to CRMs, analytics tools and spreadsheets. But if you don’t have a system that brings it all together...
Pinterest advertising is as unique as its community. Users of Pinterest, also known as Pinners, aren’t on the platform for social interaction. They pr...
In today's cloudy economic climate, it's essential to invest in effective advertising campaigns that produce strong results. One way to do that is thr...
As ad costs increase, the pressure to justify performance keeps going up as well. The reality is that budget approvals hinge on how well you present r...
Nearly two-thirds of marketing leaders don't fully trust their measurement data. The reason is simple: by the time they get reports, the market has al...
Ad APIs enable you to bring together the functionalities you need to build a robust ad platform quickly. TL;DR: What are ad APIs? Ad APIs (advertising...