Sean Dougherty

Articles bySean Dougherty

A copywriter at Funnel, Sean has more than 15 years of experience working in branding and advertising (both agency and client side). He's also a professional voice actor.

Why you need to centralize your marketing data

Modern day digital marketers have to contend with loads of challenges. One of the most daunting obstacles is trying to make sense of your performance ...

protect marketing budget

Expert tips to protect your marketing budget

Richard Grenfell-Hill after his keynote speech on 'Managing budgets in times of crisis.'     How do you continue to deliver on your performance market...

marketing in a recession

Digital marketing in a recession? Take this into account...

During times of economic downturn, companies often slash their marketing budgets. However, marketing during a recession is actually essential to susta...

google ads optimization

Nine effective Google Ads optimization tips for 2023

In today's uncertain economic climate, businesses of all sizes are looking for ways to cut costs and maximize ROI. As marketing budgets fall under inc...

ad spend tracking

Why ad spend tracking is a must for every digital marketer

In today’s business climate of “are we / aren’t we in a recession?” ad spend tracking is more important than ever. After all, how can you determine yo...

instagram optimization

8 Instagram ads best practices to try in 2023

In today's cloudy economic climate, it's essential to invest in effective advertising campaigns that produce strong results. One way to do that is thr...

vanity metrics in marketing

A better way to think about vanity metrics in marketing

The word vanity is often reserved for those who showcase an inflated sense of pride in themselves. It also indicates that something is empty, worthles...

powerful ga4

How GA4 improves with other Google products

You’re a smart digital marketer. Which means you already have your Google Analytics 4 account up and running already, right? Of course!  One of the fi...

ad campaign optimization

Ad campaign optimization: six strategies for success

North American companies spent over $297.5 billion on ad campaigns in 2021. Researchers expect that number to keep growing over the next few years. By...

data driven marketing experiments

Five smart data-driven marketing experiments

Data plays a leading role in all aspects of life and should also be an integral part of your marketing strategy. A recent Nielsen survey found that re...