Sean Dougherty

Articles by Sean Dougherty

A copywriter at Funnel, Sean has more than 15 years of experience working in branding and advertising (both agency and client side). He's also a professional voice actor.

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essential measurement tools
Measurement

Essential marketing measurement tools for effective campaigns

How do you get your finance team or CFO to sign off on investment for your marketing efforts? By proving beyond a shadow of a doubt that your marketin...

agency tools
Marketing

Top 12 free marketing agency tools in 2025

We asked clients how they allocate time on data-related activities and found that 63% spend it on tasks that can be at least partially if not fully au...

Data-informed versus data-driven marketing strategy
Data

Data-informed versus data-driven marketing strategy

For years, marketers have been told that “data-driven” is the gold standard for decision-making. Maybe it’s something you’ve heard from a manager, a c...

Working with modeling clay
Measurement

Why marketing attribution models aren’t enough

You need to understand which marketing activities make a dent in your bottom line. Marketing attribution models are one way to do this. They’re powerf...

Car dashboard
Reporting

5 of the best marketing report examples

Effective reporting isn’t just nice to have. It’s the backbone of every successful marketing strategy. It’s how you pinpoint what’s working, spot oppo...

data resolutions 2025
Data

Data resolutions to start 2025 off right

What if you could cut your budget in half and double your impact? A smarter approach to data might not get you that far in a year, but it will get you...

wow in 2024
Trends & News

An unforgettable year

Wow. Another year has come and gone. And at Funnel, it was absolutely epic! More so than other years, the past 12 months have introduced much change a...

5 linkedin video tips
Trends & News

5 tips to create great LinkedIn videos

When thinking about LinkedIn, professionals and expert brands building their networks via targeted content probably comes to mind (which is certainly ...

top MMM tools
Measurement

5 best MMM software options for 2025

Marketing mix modeling (MMM) used to be a very tedious process. Consultants would charge tens of thousands of dollars for it, spend three months colle...

top mta tools
Measurement

Top multi-touch attribution tools for 2025

Multi-touch attribution (MTA) is a critical tool in digital marketing, helping businesses understand the impact and influence of each customer touchpo...