Essential marketing measurement tools for effective campaigns
How do you get your finance team or CFO to sign off on investment for your marketing efforts? By proving beyond a shadow of a doubt that your marketin...
How do you get your finance team or CFO to sign off on investment for your marketing efforts? By proving beyond a shadow of a doubt that your marketin...
We asked clients how they allocate time on data-related activities and found that 63% spend it on tasks that can be at least partially if not fully au...
For years, marketers have been told that “data-driven” is the gold standard for decision-making. Maybe it’s something you’ve heard from a manager, a c...
You need to understand which marketing activities make a dent in your bottom line. Marketing attribution models are one way to do this. They’re powerf...
Effective reporting isn’t just nice to have. It’s the backbone of every successful marketing strategy. It’s how you pinpoint what’s working, spot oppo...
What if you could cut your budget in half and double your impact? A smarter approach to data might not get you that far in a year, but it will get you...
Wow. Another year has come and gone. And at Funnel, it was absolutely epic! More so than other years, the past 12 months have introduced much change a...
When thinking about LinkedIn, professionals and expert brands building their networks via targeted content probably comes to mind (which is certainly ...
Marketing mix modeling (MMM) used to be a very tedious process. Consultants would charge tens of thousands of dollars for it, spend three months colle...
Multi-touch attribution (MTA) is a critical tool in digital marketing, helping businesses understand the impact and influence of each customer touchpo...