Why advanced analytics are the secret to agency success
According to fresh research we conducted alongside Ravn Research, a whopping 75% of in-house marketers expect their spend on agencies to remain flat o...
Marketing agency reports cards are in…
Marketing teams and their agency partners can only create exceptional work when they’ve cultivated a strong relationship founded in mutual trust. This...
New research shows agencies face a triple threat
Marketing teams and agencies have always had a dynamic push/pull relationship. Sometimes, things can get rocky, and other times this partnership helps...
Justifying spend: why 'marketing ROI' isn’t enough
Marketing ROI (return on investment) is notoriously tricky to calculate. Yet, most marketers continue to plow on, trying to capture accurate ROI to ju...
How data helps agencies manage resource
It’s one of the biggest challenges any marketing agency can face. No, it’s not AI. It’s managing resources: people. Talent is an agency’s greatest ass...
9 expert nurture email best practices
Email remains one of the most effective marketing methods in your arsenal. Considering that there are nearly 4.5 billion email users around the globe,...
How top agencies onboard new clients
For agencies, the process of onboarding a new client can mean the difference between a successful relationship and a challenging one. This critical st...
Retail media networks explained & the top networks you should know
What are retail media networks? These digital advertising networks are all about utilizing existing platforms to reach new audiences. Think about it: ...
Using multi-channel attribution for cross-channel marketing
Marketing has undergone a profound transformation over the last decade, and how we measure our strategies is no exception. Traditional channels like t...
The importance of a brief for marketing agencies
In the world of marketing agencies, great work comes from exceptional collaboration between the agency team and their clients. Agencies bring their ni...
