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5 best MMM software options for 2025
Marketing mix modeling (MMM) used to be a very tedious process. Consultants would charge tens of thousands of dollars for it, spend three months colle...
The Black Friday campaign checklist
The success of your Black Friday/Cyber Monday marketing strategy relies heavily on setting strong foundations months in advance. Whether you run a ret...
A better approach to marketing measurement
Today, measurement confidence is low among marketers. While attribution modeling helps teams understand which efforts drive conversions — used in 36% ...
The expert Black Friday strategy roundup
Black Friday and Cyber Monday (or BFCM as we’ve started abbreviating it) are right around the corner. That means marketers are keen to get ahead of th...
Choosing the right marketing measurement approach
Marketing today is like a high-stakes acrobatic show. Every move has to be well-timed, perfectly balanced and precisely executed. For brands, the choi...
CRM trends to watch
Are we still getting hyped up about CRMs? You bet we are, thanks to rapidly developing technologies like artificial intelligence (AI) and the ability ...
Finding your Black Friday customers in 2024
It’s no secret that the state of the 2024 media ecosystem is, well, fractured. Couple that with an economy that sometimes feels like a roller coaster,...
Bayesian statistics explained by surfing
Marketers are like surfers. Every day, we must traverse the ebbs and flows of consumer behavior. Sometimes, we ride high, while other times, it feels ...
Deterministic vs. probabilistic attribution
In modern marketing, understanding user behavior is essential. Knowing what consumers want and how they interact with various touchpoints empowers mar...
The best customer retention strategies for e-commerce companies
Running an e-commerce business is a bit like hosting a party. You want plenty of new faces coming through the door, but if no one sticks around, you’r...
