Sean Dougherty

Articles bySean Dougherty

A copywriter at Funnel, Sean has more than 15 years of experience working in branding and advertising (both agency and client side). He's also a professional voice actor.
Shopify automation

Top 5 Shopify automation tools that work

Shopify is one of the world’s leading e-commerce platforms. In fact, according to their website, they provide online shopping services to millions of ...

What is a data stack?

Data stacks are an integral part of a modern marketer's tool box. Learn what they are and how they can help you perform at your best. "Data rules ever...

funnel marketing strategy

Understanding the TOFU, MOFU, BOFU funnel model

Top marketers and their sales team simply love TOFU. Nope, not that silken dish adored by health enthusiasts the world over. We’re talking about top-o...

marketing horror stories

5 marketing horror stories to haunt your dreams

It was a dark and stormy night. Rain and wind battered the windows of a small, old cabin set deep in the dense woods. Inside, several marketers took r...

bowtie funnel

Bowtie funnel: A modern twist to marketing funnels

It's a dog-eat-dog marketing and sales world out there. Resilient businesses focusing on long-term success are scrapping the stodgy, straight marketin...

marketing funnel formula

The formula for a winning full funnel marketing strategy

Is your conversion rate up-and-coming? Is there room to improve it and get more prospects to become happy brand advocates? (Hint: The answer is always...

Black Friday sales boost

Boost Black Friday sales through the power of social media

Black Friday, the annual shopping extravaganza, is a golden opportunity for your business to boost sales and gain fresh followers. Customers rejoice i...

7 ai things we are tired of

Make it stop! 7 more things we’re tired of — AI edition

Recently, a few Funnelers took time to share the seven marketing-related things they were tired of hearing about — be the topics overstated, underwhel...

marketing funnel

Everything you need to know about sales and marketing funnels

You may have heard people report the traditional sales funnel is dead, but according to industry leaders, that statement is far from true — well, depe...

Black Friday tips

Top 10 e-commerce strategies to boost Black Friday sales

Black Friday is more than just a sale — it's an event, a tradition, and, for many businesses, a lifeline. Originating in the United States the day aft...