The keys to unlocking a dashboard’s potential
KISS (keep it simple stupid) is often a mantra in advertisers’ heads as they try to craft winning ads. It may also be a guiding strategy for agencies ...
Published March 19, 2024
Your guide to big data visualization
Data has gotten BIG for every industry, but it's really apparent in marketing. It's not just that you have hundreds of data sources to review before m...
Published March 15, 2024
An expert eye for dashboard design
We’ve all been there: sitting in front of a blank screen, trying to figure out how best to visualize and present your performance data. But where do y...
Published March 12, 2024
Make insights inclusive with accessible data visualization
Data visualizations serve as shiny beacons in a sea of raw data. They transform complex data sets into actionable insights so that even non-expert con...
Published March 7, 2024
Marketing personalization 101
Data and artificial intelligence are transforming the marketing industry, altering how marketers launch and manage campaigns — and it can be easy to g...
Published March 5, 2024
How to set up a TikTok Shop in three steps
TikTok Shop seems to be a game-changer in the world of social commerce. In this article, we'll explore the context and rationale behind why TikTok Sho...
Published February 29, 2024
Email personalization techniques beyond 'Dear [Name]'
You're a savvy marketer who has convinced thousands of leads to give you their email addresses. Now, you want to move them through the sales funnel so...
Published February 22, 2024
Ethical data visualization in marketing
Here's a scenario to consider: you recently got put in charge of a marketing campaign for one of your firm's biggest clients. This is a huge opportuni...
Published February 20, 2024
Mastering e-commerce personalization for brand success
Ah, to be an e-commerce marketer. You compete your hardest against an ever-growing sea of competitors every day, but at the same time you also have th...
Published February 15, 2024
The 12 best data visualization tools for marketing agencies
Faced with a sea of data, professionals must work smart to separate the signal from the noise. Data visualization tools are key in this effort, but wi...
Published February 14, 2024
