Cohort analysis explained
What does cohort mean? In most contexts, it’s one or more supporters, companions or people with shared characteristics. For you, your cohorts are your...
AI-enabled search is both terrifying and trash
Google recently launched its newest take on search: AI-powered overviews. For Google’s users, its most evident effect is a generative AI “answer” appe...
A lesson in data visualization with Nick Desbarats
Data visualizations are, arguably, the most important part of working with data. They are the lens through which you (and your audience) can understan...
What is ad ops?
Ad ops, digital ad ops, online ad operations, advertising operations — whatever marketers want to call it, ad operations can be kind of confusing. Tha...
Understanding the TOFU, MOFU, BOFU funnel model
Top marketers and their sales team simply love TOFU. Nope, not that silken dish adored by health enthusiasts the world over. We’re talking about top-o...
A/B testing explained
Whether you love it or find it suspect, A/B testing is a concept that every marketer should be familiar with. So, what is it exactly? Well, A/B testin...
The essential go-to-market strategy guide for marketers
Have you ever spent months developing a brilliant product, then watching powerlessly as the consumer applause-o-meter barely registers a twitch? Or ma...
The best B2B marketing strategies for 2024
Whether you're a B2C marketer taking the plunge into the choppy waters of B2B marketing for the first time, or an established business owner looking t...
How to set up your e-commerce advertising strategy
E-commerce companies are everywhere, which is no surprise given the internet's endless selling opportunities. There are currently over 2 billion globa...
TikTok Search - temporary trend or Google killer?
When you want to find something online, you probably head to Google, and rightfully so, since Google accounts for nearly 92% of the global search engi...
