8 Instagram ads best practices to try
Editor's note: This article has been updated to reflect best practices as of January 30, 2024 In today's cloudy economic climate, it's essential to in...
Published January 30, 2024
12 expert TikTok advertising tips for 2024
Over the past few years, TikTok has emerged as one the great social media giants. Far outpacing the growth of competitors like X, Reddit, and Snapchat...
Published January 23, 2024
The many ways to track marketing performance
A quick question: do you know which part of your marketing investment generates the most revenue? Is it even possible to know the answer? While this m...
Published January 18, 2024
UGC creators — what they are, and why many brands love them
User-generated content (UGC) creators are changing the marketing game for brands. As social media has become deeply intertwined with our everyday live...
Published January 16, 2024
The art of ad buying (for agencies)
For many agencies, crafting and executing a high-performing media plan is a delicate balance of science and art. The perfect mix of strategies, channe...
Published January 11, 2024
Performance marketing channels to try in 2024
Editor's note: This articled is based on an older post: performance marketing channels to try in 2023. It has been updated to reflect the latest and b...
Published December 28, 2023
Beating back marketer imposter syndrome
Do you battle against feelings of self doubt when building your campaigns or analyzing data? Perhaps you feel as though you’ve accepted a role that yo...
Published December 22, 2023
Funnel wrapped — 2023
Well, what a year it has been. In a year marked by the Eras Tour and “Barbeneimer” it can be easy to forget about all of the progress and achievements...
Published December 15, 2023
So, you want to be a performance marketer?
As you might imagine, our Funnel team places significant importance on performance marketing. After all, it’s what our product was built to support. B...
Published December 8, 2023
The role of data skills in the AI age
No one can agree on how artificial intelligence will impact the future of humanity. Elon Musk, who helped form OpenAI, the company that gave the world...
Published December 5, 2023
