Sean Dougherty

Articles bySean Dougherty

A copywriter at Funnel, Sean has more than 15 years of experience working in branding and advertising (both agency and client side). He's also a professional voice actor.
ai in marketing

The role of data skills in the AI age

No one can agree on how artificial intelligence will impact the future of humanity. Elon Musk, who helped form OpenAI, the company that gave the world...

data orchestration

What is data orchestration?

Watch an orchestra, and you'll notice the conductor waving a wand around, pointing it at sections, and encouraging the musicians to either restrain th...

expert mmm tips

Adtriba’s MMM experts reveal their secrets

Marketing mix modeling is having a moment. In a digital marketing world dominated by “black box” algorithms, GDPR, and the deprecation of third-party ...

2024 marketing trends

The generative AI revolution: What marketers should expect in 2024

The marketing industry has recently experienced a significant transformation mainly driven by the development of generative artificial intelligence (G...

Shopify automation

Top 5 Shopify automation tools that work

Shopify is one of the world’s leading e-commerce platforms. In fact, according to their website, they provide online shopping services to millions of ...

What is a data stack?

Data stacks are an integral part of a modern marketer's tool box. Learn what they are and how they can help you perform at your best. "Data rules ever...

funnel marketing strategy

Understanding the TOFU, MOFU, BOFU funnel model

Top marketers and their sales team simply love TOFU. Nope, not that silken dish adored by health enthusiasts the world over. We’re talking about top-o...

marketing horror stories

5 marketing horror stories to haunt your dreams

It was a dark and stormy night. Rain and wind battered the windows of a small, old cabin set deep in the dense woods. Inside, several marketers took r...

bowtie funnel

Bowtie funnel: A modern twist to marketing funnels

It's a dog-eat-dog marketing and sales world out there. Resilient businesses focusing on long-term success are scrapping the stodgy, straight marketin...

marketing funnel formula

The formula for a winning full-funnel marketing strategy

Is your conversion rate up-and-coming? Is there room to improve it and get more prospects to become happy brand advocates? (Hint: The answer is always...