Retail media networks explained & the top networks you should know
What are retail media networks? These digital advertising networks are all about utilizing existing platforms to reach new audiences. Think about it: ...
Published August 8, 2024
Using multi-channel attribution for cross-channel marketing
Marketing has undergone a profound transformation over the last decade, and how we measure our strategies is no exception. Traditional channels like t...
Published July 30, 2024
The importance of a brief for marketing agencies
In the world of marketing agencies, great work comes from exceptional collaboration between the agency team and their clients. Agencies bring their ni...
Published July 23, 2024
What is brand salience?
While visiting an unfamiliar city, you wake up feeling desperate for a morning cup of coffee. You immediately wonder where the nearest Starbucks is. A...
Published July 9, 2024
5 ways to use AI tools for marketing automation
Marketers, wouldn’t it be great if you could get someone else to do some of the hard work for you? Well, for some tasks, you can. Artificial intellige...
Published July 4, 2024
Solving agency cash flow issues
Without a healthy cash flow, businesses won’t survive — and marketing agencies are no different. Compared to a successful e-commerce shop or physical ...
Published June 27, 2024
How to work with marketing data across international borders
Today’s marketplace is extremely competitive with success often balancing on a knife’s edge. For many businesses, particularly within the tech space, ...
Published June 25, 2024
What does data quality mean?
Quality is so important, especially as a marketer. Your target audience wants quality content in the form of blogs, articles, or business resources. L...
Published June 20, 2024
Decoding marketing agency jargon
For the uninitiated, marketing agencies can feel like mysterious (even dangerous) places. Step foot inside, and you are sure to hear people talking ab...
Published June 18, 2024
How to balance short- and long-term marketing
We often think of marketing funnels as having distinct tops and bottoms. While true, it doesn't fully describe how consumers learn about products and ...
Published June 13, 2024
