Sean Dougherty

Articles bySean Dougherty

A copywriter at Funnel, Sean has more than 15 years of experience working in branding and advertising (both agency and client side). He's also a professional voice actor.
retail media networks

Retail media networks explained & the top networks you should know

What are retail media networks? These digital advertising networks are all about utilizing existing platforms to reach new audiences. Think about it: ...

optimize channels

Using multi-channel attribution for cross-channel marketing

Marketing has undergone a profound transformation over the last decade, and how we measure our strategies is no exception. Traditional channels like t...

brief for agencies

The importance of a brief for marketing agencies

In the world of marketing agencies, great work comes from exceptional collaboration between the agency team and their clients. Agencies bring their ni...

brand salience

What is brand salience?

While visiting an unfamiliar city, you wake up feeling desperate for a morning cup of coffee. You immediately wonder where the nearest Starbucks is. A...

ai tools

5 ways to use AI tools for marketing automation

Marketers, wouldn’t it be great if you could get someone else to do some of the hard work for you? Well, for some tasks, you can. Artificial intellige...

agency cash flow

Solving agency cash flow issues

Without a healthy cash flow, businesses won’t survive — and marketing agencies are no different. Compared to a successful e-commerce shop or physical ...

How to work with marketing data across international borders

Today’s marketplace is extremely competitive with success often balancing on a knife’s edge. For many businesses, particularly within the tech space, ...

data quality

What does data quality mean?

Quality is so important, especially as a marketer. Your target audience wants quality content in the form of blogs, articles, or business resources. L...

agency jargon

Decoding marketing agency jargon

For the uninitiated, marketing agencies can feel like mysterious (even dangerous) places. Step foot inside, and you are sure to hear people talking ab...

balanced marketing strategies

How to balance short- and long-term marketing

We often think of marketing funnels as having distinct tops and bottoms. While true, it doesn't fully describe how consumers learn about products and ...