Sean Dougherty

Articles by Sean Dougherty

A copywriter at Funnel, Sean has more than 15 years of experience working in branding and advertising (both agency and client side). He's also a professional voice actor.

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CRM trends
Trends & News

CRM trends to watch

Are we still getting hyped up about CRMs? You bet we are, thanks to rapidly developing technologies like artificial intelligence (AI) and the ability ...

find your customers
Trends & News

Finding your Black Friday customers in 2024

It’s no secret that the state of the 2024 media ecosystem is, well, fractured. Couple that with an economy that sometimes feels like a roller coaster,...

Bayesian statistics
Measurement

Bayesian statistics explained by surfing

Marketers are like surfers. Every day, we must traverse the ebbs and flows of consumer behavior. Sometimes, we ride high, while other times, it feels ...

probabilistic attribution
Measurement

Deterministic vs. probabilistic attribution

In modern marketing, understanding user behavior is essential. Knowing what consumers want and how they interact with various touchpoints empowers mar...

customer retention
Marketing

The best customer retention strategies for e-commerce companies

Running an e-commerce business is a bit like hosting a party. You want plenty of new faces coming through the door, but if no one sticks around, you’r...

zero party data
Marketing

Everything you need to know about zero-party data

Zip. Zilch. Zero. Nada. That’s the number of insights marketers risk gaining if they continue to rely solely on third-party data. The savviest markete...

marketing mix
Marketing

What is the marketing mix?

Imagine trying to bake a cake without knowing the ingredients. You might get close, but chances are, something will be missing. Marketing is no differ...

Per Made
Trends & News

The value of a founder story

Every business (start-up or established) has a story to tell. Those stories often start out small, but have huge ambitions — driven to expand by the w...

Renaissance agency
Trends & News

Why Renaissance agencies are the future of the industry

In the late 15th century, the Renaissance era brought about a cultural awakening that fused art, science and humanism in ways the world had never seen...

agency advanced analytics
Marketing

Why advanced analytics require accurate data

According to our recent research, advanced analytics appears to be an underserved niche for marketing teams – presenting a huge opportunity for agenci...