Sean Dougherty

Articles by Sean Dougherty

A copywriter at Funnel, Sean has more than 15 years of experience working in branding and advertising (both agency and client side). He's also a professional voice actor.

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5 linkedin video tips
Trends & News

5 tips to create great LinkedIn videos

When thinking about LinkedIn, professionals and expert brands building their networks via targeted content probably comes to mind (which is certainly ...

top MMM tools
Measurement

5 best MMM software options for 2025

Marketing mix modeling (MMM) used to be a very tedious process. Consultants would charge tens of thousands of dollars for it, spend three months colle...

top mta tools
Measurement

Top multi-touch attribution tools for 2025

Multi-touch attribution (MTA) is a critical tool in digital marketing, helping businesses understand the impact and influence of each customer touchpo...

Black Friday campaign checklist
Marketing

The Black Friday campaign checklist

The success of your Black Friday/Cyber Monday marketing strategy relies heavily on setting strong foundations months in advance. Whether you run a ret...

marketing measurement approach
Measurement

A better approach to marketing measurement

Today, measurement confidence is low among marketers. While attribution modeling helps teams understand which efforts drive conversions — used in 36% ...

Black Friday Cyber Monday strategy roundup
Marketing

The expert Black Friday strategy roundup

Black Friday and Cyber Monday (or BFCM as we’ve started abbreviating it) are right around the corner. That means marketers are keen to get ahead of th...

measurement methods
Measurement

Choosing the right marketing measurement approach

Marketing today is like a high-stakes acrobatic show. Every move has to be well-timed, perfectly balanced and precisely executed. For brands, the choi...

CRM trends
Trends & News

CRM trends to watch

Are we still getting hyped up about CRMs? You bet we are, thanks to rapidly developing technologies like artificial intelligence (AI) and the ability ...

find your customers
Trends & News

Finding your Black Friday customers in 2024

It’s no secret that the state of the 2024 media ecosystem is, well, fractured. Couple that with an economy that sometimes feels like a roller coaster,...

Bayesian statistics
Measurement

Bayesian statistics explained by surfing

Marketers are like surfers. Every day, we must traverse the ebbs and flows of consumer behavior. Sometimes, we ride high, while other times, it feels ...