CRM trends to watch
Are we still getting hyped up about CRMs? You bet we are, thanks to rapidly developing technologies like artificial intelligence (AI) and the ability ...
Finding your Black Friday customers in 2024
It’s no secret that the state of the 2024 media ecosystem is, well, fractured. Couple that with an economy that sometimes feels like a roller coaster,...
Bayesian statistics explained by surfing
Marketers are like surfers. Every day, we must traverse the ebbs and flows of consumer behavior. Sometimes, we ride high, while other times, it feels ...
Deterministic vs. probabilistic attribution
In modern marketing, understanding user behavior is essential. Knowing what consumers want and how they interact with various touchpoints empowers mar...
The best customer retention strategies for e-commerce companies
Running an e-commerce business is a bit like hosting a party. You want plenty of new faces coming through the door, but if no one sticks around, you’r...
Everything you need to know about zero-party data
Zip. Zilch. Zero. Nada. That’s the number of insights marketers risk gaining if they continue to rely solely on third-party data. The savviest markete...
What is the marketing mix?
Imagine trying to bake a cake without knowing the ingredients. You might get close, but chances are, something will be missing. Marketing is no differ...
The value of a founder story
Every business (start-up or established) has a story to tell. Those stories often start out small, but have huge ambitions — driven to expand by the w...
Why Renaissance agencies are the future of the industry
In the late 15th century, the Renaissance era brought about a cultural awakening that fused art, science and humanism in ways the world had never seen...
Why advanced analytics require accurate data
According to our recent research, advanced analytics appears to be an underserved niche for marketing teams – presenting a huge opportunity for agenci...
