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Sean Dougherty

Articles bySean Dougherty

A copywriter at Funnel, Sean has more than 15 years of experience working in branding and advertising (both agency and client side). He's also a professional voice actor.
b2b strategy

The best B2B marketing strategies for 2024

Whether you're a B2C marketer taking the plunge into the choppy waters of B2B marketing for the first time, or an established business owner looking t...

e-commerce strategy

How to set up your e-commerce advertising strategy

E-commerce companies are everywhere, which is no surprise given the internet's endless selling opportunities. There are currently over 2 billion globa...

TikTok Search

TikTok Search - temporary trend or Google killer?

When you want to find something online, you probably head to Google, and rightfully so, since Google accounts for nearly 92% of the global search engi...

instagram creator marketplace

How to find influencers on Instagram’s creator marketplace

Have you noticed your competitors' have leaned heavily into the power of Instagram's partnership opportunities lately? Did they find a creator who has...

top 15 marketing dashboard tools

The 15 best digital marketing dashboard tools

You know when you see a "jump to recipe" button at the top of the page, and your day becomes a little brighter? Food bloggers who provide this conveni...

client reporting tools 2024

The top client reporting tools of 2024

You spent weeks developing a market campaign that hits all your client's key concerns. Now, it's time to present the results. Maybe you're sitting at ...

what is marketing intelligence

What is marketing intelligence?

The modern business world runs on data, but data is only valuable if it can help you make smarter decisions. So how, exactly, can marketers leverage t...

reporting at scale

Reporting at scale with iO

The world’s most successful agencies serve many clients at once, each bringing multiple projects worth of work. At the same time, each project may hav...

Top BI Tools

Top 5 BI tools (and 3 MI tools) for 2024

All rivers meet at the ocean. Those beautifully clear ocean waters gently lulling at the edge of a sunny island are made up of thousands of rivers fro...

tracking dashboard success

Tracking what makes a dashboard successful

Pies, bars, tables, lines, trends, and more. It might sound like a hot new club or happy hour spot, but these are actually a sampling of some of the o...