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Essential marketing measurement tools for effective campaigns
How do you get your finance team or CFO to sign off on investment for your marketing efforts? By proving beyond a shadow of a doubt that your marketin...
Data-informed vs data-driven marketing strategy
For years, marketers have been told that “data-driven” is the gold standard for decision-making. Maybe it’s something you’ve heard from a manager, a c...
Why marketing attribution models aren’t enough
You need to understand which marketing activities make a dent in your bottom line. Marketing attribution models are one way to do this. They’re powerf...
A marketer’s essential guide to data clean rooms
There’s a lot of pressure on marketers today to secure customer data responsibly. You need a data solution for using attribution models that don’t rel...
Data resolutions to start 2025 off right
What if you could cut your budget in half and double your impact? A smarter approach to data might not get you that far in a year, but it will get you...
An unforgettable year
Wow. Another year has come and gone. And at Funnel, it was absolutely epic! More so than other years, the past 12 months have introduced much change a...
5 tips to create great LinkedIn videos
When thinking about LinkedIn, professionals and expert brands building their networks via targeted content probably comes to mind (which is certainly ...
5 best MMM software options for 2025
Marketing mix modeling (MMM) used to be a very tedious process. Consultants would charge tens of thousands of dollars for it, spend three months colle...
The Black Friday campaign checklist
The success of your Black Friday/Cyber Monday marketing strategy relies heavily on setting strong foundations months in advance. Whether you run a ret...
The expert Black Friday strategy roundup
Black Friday and Cyber Monday (or BFCM as we’ve started abbreviating it) are right around the corner. That means marketers are keen to get ahead of th...
