Why data storytelling matters (with examples)
As ad costs increase, the pressure to justify performance keeps going up as well. The reality is that budget approvals hinge on how well you present r...
The value of always-on marketing measurement
Nearly two-thirds of marketing leaders don't fully trust their measurement data. The reason is simple: by the time they get reports, the market has al...
What are ad APIs, and how do you use them?
Ad APIs enable you to bring together the functionalities you need to build a robust ad platform quickly. TL;DR: What are ad APIs? Ad APIs (advertising...
Essential marketing measurement tools for effective campaigns
How do you get your finance team or CFO to sign off on investment for your marketing efforts? By proving beyond a shadow of a doubt that your marketin...
Top 12 free marketing agency tools in 2025
We asked clients how they allocate time on data-related activities and found that 63% spend it on tasks that can be at least partially if not fully au...
Data-informed vs data-driven marketing strategy
For years, marketers have been told that “data-driven” is the gold standard for decision-making. Maybe it’s something you’ve heard from a manager, a c...
Why marketing attribution models aren’t enough
You need to understand which marketing activities make a dent in your bottom line. Marketing attribution models are one way to do this. They’re powerf...
5 of the best marketing report examples
Effective reporting isn’t just nice to have. It’s the backbone of every successful marketing strategy. It’s how you pinpoint what’s working, spot oppo...
Data resolutions to start 2025 off right
What if you could cut your budget in half and double your impact? A smarter approach to data might not get you that far in a year, but it will get you...
An unforgettable year
Wow. Another year has come and gone. And at Funnel, it was absolutely epic! More so than other years, the past 12 months have introduced much change a...
