How marketers can help agencies get the data they need
In the marketing world, a campaign's success depends on the quality and depth of data used to inform strategies. In-house teams hold the keys to valua...
Published September 12, 2024
Where agencies' strengths still lie
It’s hard out there for marketing agencies. For years, they have been facing stiffer competition and budget pressures. More recently, they’ve had to c...
Published September 10, 2024
Do in-house teams have the edge over agencies?
The traditional rivalry between in-house marketing teams and external agencies has taken a new turn. Historically, external agencies dominated the fie...
Published September 5, 2024
Why advanced analytics are the secret to agency success
According to fresh research we conducted alongside Ravn Research, a whopping 75% of in-house marketers expect their spend on agencies to remain flat o...
Published September 3, 2024
Marketing agency reports cards are in…
Marketing teams and their agency partners can only create exceptional work when they’ve cultivated a strong relationship founded in mutual trust. This...
Published August 29, 2024
New research shows agencies face a triple threat
Marketing teams and agencies have always had a dynamic push/pull relationship. Sometimes, things can get rocky, and other times this partnership helps...
Published August 27, 2024
Justifying spend: why 'marketing ROI' isn’t enough
Marketing ROI (return on investment) is notoriously tricky to calculate. Yet, most marketers continue to plow on, trying to capture accurate ROI to ju...
Published August 22, 2024
How data helps agencies manage resource
It’s one of the biggest challenges any marketing agency can face. No, it’s not AI. It’s managing resources: people. Talent is an agency’s greatest ass...
Published August 20, 2024
9 expert nurture email best practices
Email remains one of the most effective marketing methods in your arsenal. Considering that there are nearly 4.5 billion email users around the globe,...
Published August 15, 2024
How agencies onboard a new client
For agencies, the process of onboarding a new client can mean the difference between a successful relationship and a challenging one. This critical st...
Published August 13, 2024