Sean Dougherty

Articles bySean Dougherty

A copywriter at Funnel, Sean has more than 15 years of experience working in branding and advertising (both agency and client side). He's also a professional voice actor.
email personalization marketing

Email personalization techniques beyond 'Dear [Name]'

You're a savvy marketer who has convinced thousands of leads to give you their email addresses. Now, you want to move them through the sales funnel so...

ethical data visualization

Ethical data visualization in marketing

Here's a scenario to consider: you recently got put in charge of a marketing campaign for one of your firm's biggest clients. This is a huge opportuni...

e-commerce personalization

Mastering e-commerce personalization for brand success

Step into the shoes of an e-commerce marketer. While you compete you're hardest against an ever-growing sea of competitors every day, you also have th...

top visualization tools

The best data visualization tools — according to Funnel

Faced with a sea of data, professionals must work smart to separate the signal from the noise. Data visualization tools are key in this effort, but wi...

This is why you need marketing automation

Editor's note: This article has been updated to reflect best practices as of February 6, 2024 Did you know marketing automation is expected to grow to...

what is marketing analytics

What is marketing analytics?

Editor's note: This article has been updated to reflect best practices as of February 1, 2024 What exactly do we mean by marketing analytics in a post...

instagram optimization

8 Instagram ads best practices to try

Editor's note: This article has been updated to reflect best practices as of January 30, 2024 In today's cloudy economic climate, it's essential to in...

TikTok advertising tips

12 expert TikTok advertising tips for 2024

Over the past few years, TikTok has emerged as one the great social media giants. Far outpacing the growth of competitors like X, Reddit, and Snapchat...

marketing attribution vs.

The many ways to track marketing performance

A quick question: do you know which part of your marketing investment generates the most revenue? Is it even possible to know the answer? While this m...

UGC creators

UGC creators — what they are, and why many brands love them

User-generated content (UGC) creators are changing the marketing game for brands. As social media has become deeply intertwined with our everyday live...