How the triangulation tango reignites marketing measurement
Relying on last-click attribution is like taking a photo as the last lick of paint goes onto your new custom home and expecting that picture to repres...
A better approach to marketing measurement
Today, measurement confidence is low among marketers. While attribution modeling helps teams understand which efforts drive conversions — used in 36% ...
The expert Black Friday strategy roundup
Black Friday and Cyber Monday (or BFCM as we’ve started abbreviating it) are right around the corner. That means marketers are keen to get ahead of th...
Choosing the right measurement approach to balance your campaigns
Marketing today is like a high-stakes acrobatic show. Every move has to be well-timed, perfectly balanced and precisely executed. For brands, the choi...
CRM trends to watch
Are we still getting hyped up about CRMs? You bet we are, thanks to rapidly developing technologies like artificial intelligence (AI) and the ability ...
Finding your Black Friday customers in 2024
It’s no secret that the state of the 2024 media ecosystem is, well, fractured. Couple that with an economy that sometimes feels like a roller coaster,...
Bayesian statistics explained by surfing
Marketers are like surfers. Every day, we must traverse the ebbs and flows of consumer behavior. Sometimes, we ride high, while other times, it feels ...
Deterministic vs. probabilistic attribution
In modern marketing, understanding user behavior is essential. Knowing what consumers want and how they interact with various touchpoints empowers mar...
The best customer retention strategies for e-commerce companies
Running an e-commerce business is a bit like hosting a party. You want plenty of new faces coming through the door, but if no one sticks around, you’r...
Everything you need to know about zero-party data
Zip. Zilch. Zero. Nada. That’s the number of insights marketers risk gaining if they continue to rely solely on third-party data. The savviest markete...
