The showdown: display ads vs. search ads
Display and search ads are two of the most popular types of advertising available to marketers today. They can be quite diverse, low cost, and are com...
August 10, 2023
An expert’s view of data governance
We’re not afraid to admit that sometimes we’re wrong. Well, maybe not “wrong” as much as not fully informed. After all, we’re only humans — despite al...
August 3, 2023
The 12 types of display ads you need to know
Today, we are going to be digging through “the display dozen.” No, not the 1967 war film The Dirty Dozen that your parents have probably seen. These d...
August 1, 2023
How to select display advertising metrics and KPIs
Understanding and optimizing display advertising metrics is crucial for any marketer looking to improve their campaigns. This blog post will serve as ...
July 27, 2023
We just can’t: Seven marketing things we’re tired of
Like the latest fashion trends, the popularity of certain marketing concepts can wax and wane. One day it’s a cutting edge new technology. The next? W...
July 25, 2023
What is data storytelling, and how can it make your presentations magical?
Our ability to craft and communicate stories is one of the most important things that make us human. Whether it’s story time in school or tales told r...
July 18, 2023
What is non-aggregatable data and how can you work with it?
Data is everywhere — it's the lifeblood of your business. However, using that wealth of information is often easier said than done, especially when de...
July 13, 2023
Google Analytics metrics and dimensions explained
Dimensions come in all sorts of shapes and sizes — literally. There are the dimensions you double check when buying furniture for your home. There are...
July 11, 2023
How to justify your marketing budget to the board
Marketing budgets are stagnating. For example, 51% of B2C companies and 45% of B2B companies are spending the same amount of money on marketing in 202...
July 4, 2023
We're free, and you're welcome 🍌
That's right. You can now start using Funnel to collect, store, transform, and share your data for free! It's part of our effort to help marketers for...
June 29, 2023
