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Marketing personalization 101
Data and artificial intelligence are transforming the marketing industry, altering how marketers launch and manage campaigns — and it can be easy to g...
How to set up a TikTok Shop in three steps
TikTok Shop seems to be a game-changer in the world of social commerce. In this article, we'll explore the context and rationale behind why TikTok Sho...
Email personalization techniques beyond 'Dear [Name]'
You're a savvy marketer who has convinced thousands of leads to give you their email addresses. Now, you want to move them through the sales funnel so...
Ethical data visualization in marketing
Here's a scenario to consider: you recently got put in charge of a marketing campaign for one of your firm's biggest clients. This is a huge opportuni...
Mastering e-commerce personalization for brand success
Ah, to be an e-commerce marketer. You compete your hardest against an ever-growing sea of competitors every day, but at the same time you also have th...
The 12 best data visualization tools for marketing agencies
Faced with a sea of data, professionals must work smart to separate the signal from the noise. Data visualization tools are key in this effort, but wi...
This is why you need marketing automation
Did you know marketing automation is expected to grow to $9.5B by 2027? Marketing automation is an efficiency and productivity booster like no other. ...
What is marketing analytics?
Editor's note: This article has been updated to reflect best practices as of February 1, 2024 What exactly do we mean by marketing analytics in a post...
12 expert TikTok advertising tips for 2024
Over the past few years, TikTok has emerged as one the great social media giants. Far outpacing the growth of competitors like X, Reddit, and Snapchat...
The many ways to track marketing performance
A quick question: do you know which part of your marketing investment generates the most revenue? Is it even possible to know the answer? While this m...
