Sean Dougherty

Articles by Sean Dougherty

A copywriter at Funnel, Sean has more than 15 years of experience working in branding and advertising (both agency and client side). He's also a professional voice actor.

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Black Friday tips
Marketing

Top 10 e-commerce strategies to boost Black Friday sales

Black Friday is more than just a sale — it's an event, a tradition, and, for many businesses, a lifeline. Originating in the United States the day aft...

Trends & News

Will AI take my marketing job?

The recent emergence of generative artificial intelligence tools has shaken the marketing industry to its core. In fact, according to recent Funnel re...

Black Friday stand out tips
Trends & News

Stand out in a crowded Black Friday field

If there is one thing that e-commerce marketers can be sure of since the pandemic, it’s that no two holiday shopping seasons will be the same. In 2020...

Learn how Happy Socks keeps calm amid the Black Friday chaos
Trends & News

Black Friday insights that will knock your socks off

Whether you view Black Friday as a single day, week, month, or an unofficial extra quarter in the business calendar, it can be just as stressful for m...

what is affiliate marketing
Marketing

What is affiliate marketing and how does it work?

Given the plethora of choices for digital marketing these days, it can be hard for marketers to keep track and take advantage of everything. One of th...

Black Friday landing pages
Marketing

Designing high-converting landing pages for Black Friday

Takeaway: The best Black Friday landing pages convert visitors and generate leads. Here are some of the most effective ways you can get better results...

expert e-commerce strategies
Marketing

Expert strategies to win the e-commerce game

E-commerce is big business. In fact, the global e-commerce industry is estimated to be worth about $6.3 trillion in 2023, according to recent research...

explainer video
Trends & News

Behind the scenes of creating our explainer video

Explaining the value of your business to your prospective customers can be tricky. And when you’re a B2B SaaS company that serves a particular niche t...

what a marketing data hub does
Marketing

What a marketing data hub really does for your business

Regular readers of this blog will understand how a marketing data hub can help you evade data quota issues, automate reporting, and even help prepare ...

performance marketing vs growth marketing
Marketing

Performance marketing vs. growth marketing

The goal of every marketer is to, over time, leverage and increase their performance to drive sustainable growth for a business. Right? So, then, what...