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Black Friday insights that will knock your socks off
Whether you view Black Friday as a single day, week, month, or an unofficial extra quarter in the business calendar, it can be just as stressful for m...
What is affiliate marketing and how does it work?
Given the plethora of choices for digital marketing these days, it can be hard for marketers to keep track and take advantage of everything. One of th...
Designing high-converting landing pages for Black Friday
Takeaway: The best Black Friday landing pages convert visitors and generate leads. Here are some of the most effective ways you can get better results...
Expert strategies to win the e-commerce game
E-commerce is big business. In fact, the global e-commerce industry is estimated to be worth about $6.3 trillion in 2023, according to recent research...
Behind the scenes of creating our explainer video
Explaining the value of your business to your prospective customers can be tricky. And when you’re a B2B SaaS company that serves a particular niche t...
What a marketing data hub really does for your business
Regular readers of this blog will understand how a marketing data hub can help you evade data quota issues, automate reporting, and even help prepare ...
Performance marketing vs. growth marketing
The goal of every marketer is to, over time, leverage and increase their performance to drive sustainable growth for a business. Right? So, then, what...
What are data connectors?
At Funnel, we talk a lot about data connectors. They are an essential building block of a marketing data hub’s functionality, and without them, compre...
How sales and marketing teams can work better together
Here you are, ready to bridge the gap between sales and marketing teams. They're two departments that sometimes feel worlds apart. It's a common and c...
ETL limitations and ETL alternatives for marketers
A mind-boggling 328.77 million terabytes of data is created each day. However, all this information is meaningless unless you can pull data together f...
