Sean Dougherty

Articles by Sean Dougherty

A copywriter at Funnel, Sean has more than 15 years of experience working in branding and advertising (both agency and client side). He's also a professional voice actor.

Subscribe and stay up to date on the latest trends

google optimize alternatives

The top nine Google Optimize alternatives

Recently, Google announced that Google Optimize and Optimize 360 would no longer be available after September 30, 2023. This Google Optimize sunset ne...

Future of Performance Marketing part 1
Trends & News

The future of performance marketing - Part 1

Media automation and data loss are the two strongest forces shaping performance marketing today. Both of these trends are changing the core of the ind...

ai in marketing

AI is coming for creatives (in a good way)

Predicting the future impact of artificial intelligence is still a fool’s errand. The public-facing technology is still in its infancy. However, marke...

leading clients

How experts lead clients (and themselves) to greater data maturity

Given the massive shifts marketers are experiencing, it is becoming clear that improving your data maturity will be vital to maintaining your survival...

how do apis work
Trends & News

How do APIs work?

Application programming interfaces, or APIs for short, are such ubiquitous tools that it’s hard to imagine how the internet would function without the...

Marketing

How do Meta's Advantage+ campaigns work?

Facebook’s parent company, Meta, recently launched their new advertising tool Advangage+. This new line of campaigns follows in the trend of many othe...

data loss in marketing

Data loss in marketing and the impact of black box ad platforms

Data loss is a significant concern for digital marketers. In fact, 73% of marketers say they're seriously worried that privacy laws will negatively im...

TikTok ban

A US TikTok ban? What should advertisers do?

There may be no technology company currently under more scrutiny in the United States right now than TikTok. The hyper-popular app has seen explosive ...

Data

How to master data maturity for future success

As we grow older, our worldviews shift according to our lived experiences. We learn how to manipulate the environment around us to help us thrive and ...

Why you need to centralize your marketing data

Modern day digital marketers have to contend with loads of challenges. One of the most daunting obstacles is trying to make sense of your performance ...