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The essential YouTube ads best practices
Did you know that YouTube is visited by nearly a quarter of the world's population? If you're a marketer that's not harnessing the power of video ads,...
Your guide to display advertising
Display advertising. It's the digital equivalent of traditional print and out-of-home advertising tactics. After all, display advertising can be neatl...
Five quick tips for better dashboards
Data makes everything better. It’s like a magic elixir that makes your presentation incredibly nutritional, yet sugary sweet. But data isn’t the easie...
How to transform advertising data without using SQL
The amount of data created, captured, copied, and consumed globally increased dramatically from 2010-2020, with data creation expected to grow to 181 ...
Your last-minute GA4 survival guide in 11 steps
Google announced the sunset date for Universal Analytics (UA) a whopping 14 months ago. But if you're reading this, you might not be ready for the big...
Five must-try LinkedIn ad creative tips (with examples)
When creating ads for a B2B audience, there’s a good chance those ad creatives will end up on LinkedIn at some point. After all, LinkedIn is one of th...
What exactly are conversion APIs?
In the world of performance marketing, data sits at the head of the table. Tracking user interactions and conversions is critical for optimizing campa...
The future of performance marketing – Part 3
Teamwork makes the dreamwork — especially in the modern digital marketing industry. Sure, the upheaval caused by automation and data loss may seem ove...
What does data democratization mean for marketers?
You know by now that we say “data is beautiful” all the time at Funnel – but today we’re changing the record, because data democratization is beautifu...
How AI chatbots could change search advertising
Since ChatGPT was launched in late-November 2022, interest in AI-related tools has exploded — especially among marketers. The opportunities for market...
