Sean Dougherty

Articles by Sean Dougherty

A copywriter at Funnel, Sean has more than 15 years of experience working in branding and advertising (both agency and client side). He's also a professional voice actor.

Subscribe and stay up to date on the latest trends

Trends & News

The future of performance marketing – Part 3

Teamwork makes the dreamwork — especially in the modern digital marketing industry. Sure, the upheaval caused by automation and data loss may seem ove...

data democratization
Data

What does data democratization mean for marketers?

You know by now that we say “data is beautiful” all the time at Funnel – but today we’re changing the record, because data democratization is beautifu...

Trends & News

How AI chatbots could change search advertising

Since ChatGPT was launched in late-November 2022, interest in AI-related tools has exploded — especially among marketers. The opportunities for market...

Future of Performance Marketing part 2 - Tommy
Trends & News

The future of performance marketing - Part 2

Automation and data loss are totally upending the digital marketing industry. We’re having to rescope how we work and how we can influence the perform...

diagnose-google-ads
Marketing

How to diagnose Google Ads performance drops

Imagine this — your Google Ads campaigns have been running for a while. Traffic is coming to your website, you have seen conversions coming in, and al...

google optimize alternatives

The top nine Google Optimize alternatives

Recently, Google announced that Google Optimize and Optimize 360 would no longer be available after September 30, 2023. This Google Optimize sunset ne...

Future of Performance Marketing part 1
Trends & News

The future of performance marketing - Part 1

Media automation and data loss are the two strongest forces shaping performance marketing today. Both of these trends are changing the core of the ind...

ai in marketing

AI is coming for creatives (in a good way)

Predicting the future impact of artificial intelligence is still a fool’s errand. The public-facing technology is still in its infancy. However, marke...

leading clients

How experts lead clients (and themselves) to greater data maturity

Given the massive shifts marketers are experiencing, it is becoming clear that improving your data maturity will be vital to maintaining your survival...

how do apis work
Trends & News

How do APIs work?

Application programming interfaces, or APIs for short, are such ubiquitous tools that it’s hard to imagine how the internet would function without the...