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Five smart data-driven marketing experiments
Data plays a leading role in all aspects of life and should also be an integral part of your marketing strategy. A recent Nielsen survey found that re...
GA4 brings machine learning to the forefront
As we covered here, Google Analytics 4 has a few new features and structures that set it apart from Universal Analytics. One of the most important str...
Give us 9 minutes to convince you that GA4 is better than UA
Yep. You read that right. Not only do we know that Google Analytics 4 is better than the outgoing Universal Analytics, but we’ll also convince you of ...
Five ways to solve the marketing data challenge
No. The “marketing data challenge” is not the latest dance trend on TikTok, but rather a tricky and intricate balance that performance and digital mar...
Solving GA4 quota issues in Looker Studio
Since you’re a savvy digital marketer, you’ve certainly made the transition to Google Analytics 4 by now. However, if you’re using Looker Studio to vi...
Looker Studio vs Looker - Explained
What’s in a name? Many marketers are asking themselves this very question now that Google has purchased the visualization tool Looker, and merged the ...
GA4 migration: The best way to store UA data forever without BigQuery
The great Google Analytics 4 reckoning is coming for every marketer, whether you’re ready or not. That means all marketers need a strategy for handlin...
How to start using TikTok ads
TikTok ads can be a powerful resource in a digital marketer’s tool belt. After all, TikTok is one of the world’s fastest-growing and most popular soci...
The best practices for Google Performance Max
The new Google Performance Max is the latest campaign type to roll out from the online advertising and search giant. This new offering aims to connect...
What is data-driven marketing?
At Funnel, data-driven marketing is a way of life. We use data to both measure and inform all of our marketing efforts. It is so ingrained into our DN...
