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How to master data maturity for future success
As we grow older, our worldviews shift according to our lived experiences. We learn how to manipulate the environment around us to help us thrive and ...
Why you need to centralize your marketing data
Modern day digital marketers have to contend with loads of challenges. One of the most daunting obstacles is trying to make sense of your performance ...
Multi-touch attribution models explained
The typical customer journey involves multiple interactions across multiple channels. But how can you determine which of these interactions actually d...
Expert tips to protect your marketing budget
Richard Grenfell-Hill after his keynote speech on 'Managing budgets in times of crisis.' How do you continue to deliver on your performance marketing ...
What is data mesh?
Data mesh: you may have heard about the concept lately. In the world of digital marketing, it’s almost as big of a buzzword as “efficiency” right now....
Digital marketing in a recession? Take this into account...
During times of economic downturn, companies often slash their marketing budgets. However, marketing during a recession is actually essential to susta...
9 effective Google Ads optimization tips
In today's uncertain economic climate, businesses of all sizes are looking for ways to cut costs and maximize ROI. As marketing budgets fall under inc...
Why ad spend tracking is a must - and how to do it
In today’s business climate of “are we / aren’t we in a recession?” ad spend tracking is more important than ever. After all, how can you determine yo...
A real MMM walkthrough from an expert
Marketing mix modeling can be quite an intricate and complex subject matter. There are loads of variables to take into account, lots of data to keep t...
A better way to think about vanity metrics in marketing
The word vanity is often reserved for those who showcase an inflated sense of pride in themselves. It also indicates that something is empty, worthles...
