How do Meta's Advantage+ campaigns work?
Facebook’s parent company, Meta, recently launched their new advertising tool Advangage+. This new line of campaigns follows in the trend of many othe...
Data loss in marketing and the impact of black box ad platforms
Data loss is a significant concern for digital marketers. In fact, 73% of marketers say they're seriously worried that privacy laws will negatively im...
A US TikTok ban? What should advertisers do?
There may be no technology company currently under more scrutiny in the United States right now than TikTok. The hyper-popular app has seen explosive ...
How to master data maturity for future success
As we grow older, our worldviews shift according to our lived experiences. We learn how to manipulate the environment around us to help us thrive and ...
Why you need to centralize your marketing data
Modern day digital marketers have to contend with loads of challenges. One of the most daunting obstacles is trying to make sense of your performance ...
Multi-touch attribution models explained
The typical customer journey involves multiple interactions across multiple channels. But how can you determine which of these interactions actually d...
Expert tips to protect your marketing budget
Richard Grenfell-Hill after his keynote speech on 'Managing budgets in times of crisis.' How do you continue to deliver on your performance marketing ...
What is data mesh?
Data mesh: you may have heard about the concept lately. In the world of digital marketing, it’s almost as big of a buzzword as “efficiency” right now....
Digital marketing in a recession? Take this into account...
During times of economic downturn, companies often slash their marketing budgets. However, marketing during a recession is actually essential to susta...
9 effective Google Ads optimization tips
In today's uncertain economic climate, businesses of all sizes are looking for ways to cut costs and maximize ROI. As marketing budgets fall under inc...
