Get in touch
Log in
The future of performance marketing - Part 2
Automation and data loss are totally upending the digital marketing industry. We’re having to rescope how we work and how we can influence the perform...
How to diagnose Google Ads performance drops
Imagine this — your Google Ads campaigns have been running for a while. Traffic is coming to your website, you have seen conversions coming in, and al...
The top nine Google Optimize alternatives
Recently, Google announced that Google Optimize and Optimize 360 would no longer be available after September 30, 2023. This Google Optimize sunset ne...
The future of performance marketing - Part 1
Media automation and data loss are the two strongest forces shaping performance marketing today. Both of these trends are changing the core of the ind...
AI is coming for creatives (in a good way)
Predicting the future impact of artificial intelligence is still a fool’s errand. The public-facing technology is still in its infancy. However, marke...
How experts lead clients (and themselves) to greater data maturity
Given the massive shifts marketers are experiencing, it is becoming clear that improving your data maturity will be vital to maintaining your survival...
How do APIs work?
Application programming interfaces, or APIs for short, are such ubiquitous tools that it’s hard to imagine how the internet would function without the...
How do Meta's Advantage+ campaigns work?
Facebook’s parent company, Meta, recently launched their new advertising tool Advangage+. This new line of campaigns follows in the trend of many othe...
Data loss in marketing and the impact of black box ad platforms
Data loss is a significant concern for digital marketers. In fact, 73% of marketers say they're seriously worried that privacy laws will negatively im...
A US TikTok ban? What should advertisers do?
There may be no technology company currently under more scrutiny in the United States right now than TikTok. The hyper-popular app has seen explosive ...
