Looker Studio vs Looker - Explained
What’s in a name? Many marketers are asking themselves this very question now that Google has purchased the visualization tool Looker, and merged the ...
GA4 migration: The best way to store UA data forever without BigQuery
The great Google Analytics 4 reckoning is coming for every marketer, whether you’re ready or not. That means all marketers need a strategy for handlin...
How to start using TikTok ads
TikTok ads can be a powerful resource in a digital marketer’s tool belt. After all, TikTok is one of the world’s fastest-growing and most popular soci...
The best practices for Google Performance Max
The new Google Performance Max is the latest campaign type to roll out from the online advertising and search giant. This new offering aims to connect...
What is data-driven marketing?
At Funnel, data-driven marketing is a way of life. We use data to both measure and inform all of our marketing efforts. It is so ingrained into our DN...
All about data visualization — what, why, how?
Data visualization is an essential tool for any modern marketer. After all, what good are all of your performance metrics if you can’t see what’s happ...
What is data cleaning? Your complete guide.
Data cleaning is an integral part of every savvy digital marketer’s tool belt. Data cleaning is often considered the foundational step of the data ana...
How to create geo maps in Google Data Studio
Geo maps are a great resource to quickly analyze campaign performance in Google Data Studio. They can give you a quick snapshot of which countries and...
What is data wrangling? A cowboy-style explanation
There are several symbolic visuals that can represent the American West. However, few of them are as powerful (or as popular) as the cowboy. Rugged. S...
Your guide to data mapping
As the old saying goes, you can’t compare apples and oranges. Nor can you compare grandmothers and toads, cows and long johns, or honey and butter. Ma...
