Sean Dougherty

Articles by Sean Dougherty

Senior Brand Creative at Funnel, Sean has more than 15 years of experience working in branding and advertising (both agency and client side). He's also a professional voice actor.

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powerful ga4
Data

How GA4 improves with other Google products

You’re a smart digital marketer. Which means you already have your Google Analytics 4 account up and running already, right? Of course! One of the fir...

data driven marketing experiments
Marketing

Five smart data-driven marketing experiments

Data plays a leading role in all aspects of life and should also be an integral part of your marketing strategy. A recent Nielsen survey found that re...

ga4 machine learning
Data

GA4 brings machine learning to the forefront

As we covered here, Google Analytics 4 has a few new features and structures that set it apart from Universal Analytics. One of the most important str...

ua versus ga4
Data

Give us 9 minutes to convince you that GA4 is better than UA

Yep. You read that right. Not only do we know that Google Analytics 4 is better than the outgoing Universal Analytics, but we’ll also convince you of ...

marketing data challenge
Data

Five ways to solve the marketing data challenge

No. The “marketing data challenge” is not the latest dance trend on TikTok, but rather a tricky and intricate balance that performance and digital mar...

GA4 quota issues
Trends & News

Solving GA4 quota issues in Looker Studio

Since you’re a savvy digital marketer, you’ve certainly made the transition to Google Analytics 4 by now. However, if you’re using Looker Studio to vi...

Looker Explained
Trends & News

Looker Studio vs Looker - Explained

What’s in a name? Many marketers are asking themselves this very question now that Google has purchased the visualization tool Looker, and merged the ...

GA4 migration
Data

GA4 migration: The best way to store UA data forever without BigQuery

The great Google Analytics 4 reckoning is coming for every marketer, whether you’re ready or not. That means all marketers need a strategy for handlin...

TikTok ads
Marketing

How to start using TikTok ads

TikTok ads can be a powerful resource in a digital marketer’s tool belt. After all, TikTok is one of the world’s fastest-growing and most popular soci...

Google Performance Max
Marketing

The best practices for Google Performance Max

The new Google Performance Max is the latest campaign type to roll out from the online advertising and search giant. This new offering aims to connect...