What is data cleaning? Your complete guide.
Data cleaning is an integral part of every savvy digital marketer’s tool belt. Data cleaning is often considered the foundational step of the data ana...
How to create geo maps in Google Data Studio
Geo maps are a great resource to quickly analyze campaign performance in Google Data Studio. They can give you a quick snapshot of which countries and...
What is data wrangling? A cowboy-style explanation
There are several symbolic visuals that can represent the American West. However, few of them are as powerful (or as popular) as the cowboy. Rugged. S...
Your guide to data mapping
As the old saying goes, you can’t compare apples and oranges. Nor can you compare grandmothers and toads, cows and long johns, or honey and butter. Ma...
Which data transformation tools are best for digital marketers?
As we covered in a recent article, data transformation is a critical part of data maintenance and analysis. But what data transformation tools are ava...
What is data transformation?
The question of “what is data transformation” can have a wide array of answers that range from surface level overviews to heavy, deep explorations tha...
Marketing reporting automation: why and how to start
Marketing reporting automation can be a game changer for digital marketers. It can totally change your perspective on what’s possible in your role, re...
What are misleading data visualizations and how do you avoid them?
Creating data visualization can be priceless for unlocking and sharing insights – but is there such a thing as bad data visualization? For many people...
Data visualization ideas that will inspire you (with examples)
There are seemingly limitless ways to present data graphically. But, what are some of the more effective data visualization ideas out there? How do yo...
Slide deck design tips for presenting insights and data
Improving your slide deck design is a sure fire way to take the stories told by your marketing data visualizations from good to great. Whether you're ...
