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What is data-driven marketing?
At Funnel, data-driven marketing is a way of life. We use data to both measure and inform all of our marketing efforts. It is so ingrained into our DN...
All about data visualization — what, why, how?
Data visualization is an essential tool for any modern marketer. After all, what good are all of your performance metrics if you can’t see what’s happ...
What is data cleaning? Your complete guide.
Data cleaning is an integral part of every savvy digital marketer’s tool belt. Data cleaning is often considered the foundational step of the data ana...
How to create geo maps in Google Data Studio
Geo maps are a great resource to quickly analyze campaign performance in Google Data Studio. They can give you a quick snapshot of which countries and...
What is data wrangling? A cowboy-style explanation
There are several symbolic visuals that can represent the American West. However, few of them are as powerful (or as popular) as the cowboy. Rugged. S...
Your guide to data mapping
As the old saying goes, you can’t compare apples and oranges. Nor can you compare grandmothers and toads, cows and long johns, or honey and butter. Ma...
Which data transformation tools are best for digital marketers?
As we covered in a recent article, data transformation is a critical part of data maintenance and analysis. But what data transformation tools are ava...
What is data transformation?
The question of “what is data transformation” can have a wide array of answers that range from surface level overviews to heavy, deep explorations tha...
What to include in your digital marketing report
You made your marketing plan, tracked your marketing channels and downloaded the data. Now it’s time to do some marketing reporting and see how it all...
Marketing reporting automation: why and how to start
Marketing reporting automation can be a game changer for digital marketers. It can totally change your perspective on what’s possible in your role, re...
