Your last-minute GA4 survival guide in 11 steps
Google announced the sunset date for Universal Analytics (UA) a whopping 14 months ago. But if you're reading this, you might not be ready for the big...
Five must-try LinkedIn ad creative tips (with examples)
When creating ads for a B2B audience, there’s a good chance those ad creatives will end up on LinkedIn at some point. After all, LinkedIn is one of th...
What exactly are conversion APIs?
In the world of performance marketing, data sits at the head of the table. Tracking user interactions and conversions is critical for optimizing campa...
The future of performance marketing – Part 3
Teamwork makes the dreamwork — especially in the modern digital marketing industry. Sure, the upheaval caused by automation and data loss may seem ove...
What does data democratization mean for marketers?
You know by now that we say “data is beautiful” all the time at Funnel – but today we’re changing the record, because data democratization is beautifu...
How AI chatbots could change search advertising
Since ChatGPT was launched in late-November 2022, interest in AI-related tools has exploded — especially among marketers. The opportunities for market...
The future of performance marketing - Part 2
Automation and data loss are totally upending the digital marketing industry. We’re having to rescope how we work and how we can influence the perform...
How to diagnose Google Ads performance drops
Imagine this — your Google Ads campaigns have been running for a while. Traffic is coming to your website, you have seen conversions coming in, and al...
The top nine Google Optimize alternatives
Recently, Google announced that Google Optimize and Optimize 360 would no longer be available after September 30, 2023. This Google Optimize sunset ne...
The future of performance marketing - Part 1
Media automation and data loss are the two strongest forces shaping performance marketing today. Both of these trends are changing the core of the ind...
