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Google Analytics metrics and dimensions explained
Dimensions come in all sorts of shapes and sizes — literally. There are the dimensions you double check when buying furniture for your home. There are...
How to justify your marketing budget to the board
Marketing budgets are stagnating. For example, 51% of B2C companies and 45% of B2B companies are spending the same amount of money on marketing in 202...
We're free, and you're welcome 🍌
That's right. You can now start using Funnel to collect, store, transform, and share your data for free! It's part of our effort to help marketers for...
The essential YouTube ads best practices
Did you know that YouTube is visited by nearly a quarter of the world's population? If you're a marketer that's not harnessing the power of video ads,...
Your guide to display advertising
Display advertising. It's the digital equivalent of traditional print and out-of-home advertising tactics. After all, display advertising can be neatl...
Five quick tips for better dashboards
Data makes everything better. It’s like a magic elixir that makes your presentation incredibly nutritional, yet sugary sweet. But data isn’t the easie...
How to transform advertising data without using SQL
The amount of data created, captured, copied, and consumed globally increased dramatically from 2010-2020, with data creation expected to grow to 181 ...
Your last-minute GA4 survival guide in 11 steps
Google announced the sunset date for Universal Analytics (UA) a whopping 14 months ago. But if you're reading this, you might not be ready for the big...
Five must-try LinkedIn ad creative tips (with examples)
When creating ads for a B2B audience, there’s a good chance those ad creatives will end up on LinkedIn at some point. After all, LinkedIn is one of th...
What exactly are conversion APIs?
In the world of performance marketing, data sits at the head of the table. Tracking user interactions and conversions is critical for optimizing campa...
