Sean Dougherty

Articles by Sean Dougherty

Senior Brand Creative at Funnel, Sean has more than 15 years of experience working in branding and advertising (both agency and client side). He's also a professional voice actor.

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Shopify automation
Marketing

Top 5 Shopify automation tools that work

Shopify is one of the world’s leading e-commerce platforms. In fact, according to their website, they provide online shopping services to millions of ...

marketing horror stories
Marketing Trends & News

5 marketing horror stories to haunt your dreams

It was a dark and stormy night. Rain and wind battered the windows of a small, old cabin set deep in the dense woods. Inside, several marketers took r...

bowtie funnel
Marketing

Bowtie funnel: A modern twist to marketing funnels

It's a dog-eat-dog marketing and sales world out there. Resilient businesses focusing on long-term success are scrapping the stodgy, straight marketin...

winning strategy
Marketing

The winning full-funnel marketing strategy guide (2025)

Is your conversion rate up-and-coming? Is there room to improve it and get more prospects to become happy brand advocates? (Hint: The answer is always...

Black Friday sales boost
Marketing

Boost Black Friday sales through the power of social media

Black Friday, the annual shopping extravaganza, is a golden opportunity for your business to boost sales and gain fresh followers. Customers rejoice i...

7 ai things we are tired of
Trends & News

Make it stop! 7 more things we’re tired of — AI edition

Recently, a few Funnelers took time to share the seven marketing-related things they were tired of hearing about — be the topics overstated, underwhel...

marketing funnel
Marketing

Sales and marketing funnels: everything you need to know (with expert advice)

You may have heard people report the traditional sales funnel is dead, but according to industry leaders, that statement is far from true—well, depend...

Black Friday tips
Marketing

Top 10 e-commerce strategies to boost Black Friday sales

Black Friday is more than just a sale — it's an event, a tradition, and, for many businesses, a lifeline. Originating in the United States the day aft...

Trends & News

Will AI take my marketing job?

The recent emergence of generative artificial intelligence tools has shaken the marketing industry to its core. In fact, according to recent Funnel re...

Black Friday stand out tips
Trends & News

Stand out in a crowded Black Friday field

If there is one thing that e-commerce marketers can be sure of since the pandemic, it’s that no two holiday shopping seasons will be the same. In 2020...