Thomas Frenkiel

Articles byThomas Frenkiel

Thomas has over 10 years of marketing experience. After working in media and SEO agencies for 8 years, he joined Funnel in 2022.
geo test and geo holdout test

All you need to know about geo holdout testing

Understanding the effectiveness of campaigns gives marketers several advantages. From adjusting spend for maximum results to advising stakeholders whe...

marketing reporting

Why marketers need to stop reporting

That headline might have you reaching for your pitchforks and torches, but hold on! We're not advocating for the death of marketing reports altogether...

Google algorithm changes

The SEO pro's guide to handling Google algorithm updates

After months spent honing your site's SEO strategy, you finally start seeing better results in Google and other search engines. You think about hostin...

monitoring vs reporting

Monitoring vs. reporting – what’s the difference?

Does the thought of reporting week send a shiver down your spine? You're not alone. Many marketers dread the days leading up to the deadline for repor...

ad fatigue

What is ad fatigue and how to prevent it

We’ve all been there before (especially as marketers). You see a shiny new ad for the first time. It’s clever and looks great. You might even wish you...

Google Ads headlines optimizer

Optimize Google Ads headlines with these 11 expert tips

Imagine this: you've just spent hours crafting the perfect Google Ads campaign, pouring in all your creativity, hard work and expertise. You sit back,...

The ultimate marketing campaign checklist

Planning and launching a marketing campaign is like embarking on a journey across a sea of opportunities. It's an intricate blend of art and science, ...

How to use your marketing data in SiftLab

1. Pre-conditions You need to use Google Analytics UTM tagging, including: utm_source utm_medium Utm_campaign 2. Connect your ad platforms Navigate to...

choosing a marketing agency

Choosing a marketing agency in 4 steps

If you’re in a leadership role, you’re often faced with navigating turbulent seas. And while your crew (your employees) can help you maintain course a...

seo goal setting

Three approaches to SEO goal setting

Tracking results is essential in digital marketing. Not only in advertising and performance marketing, but also in SEO. And while you can track SEO pe...