All you need to know about geo holdout testing
Understanding the effectiveness of campaigns gives marketers several advantages. From adjusting spend for maximum results to advising stakeholders whe...
Published August 6, 2024
Why marketers need to stop reporting
That headline might have you reaching for your pitchforks and torches, but hold on! We're not advocating for the death of marketing reports altogether...
Published May 23, 2024
The SEO pro's guide to handling Google algorithm updates
After months spent honing your site's SEO strategy, you finally start seeing better results in Google and other search engines. You think about hostin...
Published May 7, 2024
Monitoring vs. reporting – what’s the difference?
Does the thought of reporting week send a shiver down your spine? You're not alone. Many marketers dread the days leading up to the deadline for repor...
Published February 8, 2024
What is ad fatigue and how to prevent it
We’ve all been there before (especially as marketers). You see a shiny new ad for the first time. It’s clever and looks great. You might even wish you...
Published January 9, 2024
Optimize Google Ads headlines with these 11 expert tips
Imagine this: you've just spent hours crafting the perfect Google Ads campaign, pouring in all your creativity, hard work and expertise. You sit back,...
Published January 2, 2024
The ultimate marketing campaign checklist
Planning and launching a marketing campaign is like embarking on a journey across a sea of opportunities. It's an intricate blend of art and science, ...
Published November 30, 2023
How to use your marketing data in SiftLab
1. Pre-conditions You need to use Google Analytics UTM tagging, including: utm_source utm_medium Utm_campaign 2. Connect your ad platforms Navigate to...
Published October 4, 2023
Choosing a marketing agency in 4 steps
If you’re in a leadership role, you’re often faced with navigating turbulent seas. And while your crew (your employees) can help you maintain course a...
Published September 20, 2023
Three approaches to SEO goal setting
Tracking results is essential in digital marketing. Not only in advertising and performance marketing, but also in SEO. And while you can track SEO pe...
Published May 4, 2023