Choosing a marketing agency in 4 steps
If you’re in a leadership role, you’re often faced with navigating turbulent seas. And while your crew (your employees) can help you maintain course a...
September 20, 2023If you’re in a leadership role, you’re often faced with navigating turbulent seas. And while your crew (your employees) can help you maintain course a...
September 20, 2023 Thomas FrenkielEditor’s Note — Thomas Frenkiel is Funnel’s SEO strategist with more than eight year's of industry experience. The views expressed below are his exper...
May 4, 2023 Thomas FrenkielNavigating the digital marketing landscape? Make sure your marketing channel strategy is on point. The right strategy can steer your campaign toward s...
February 7, 2023 Thomas FrenkielIf you’re familiar with Google Ads and using Google to optimize your ad campaigns, there’s another Google product you should consider to track, analyz...
January 24, 2023 Thomas FrenkielDo you want to allocate your digital marketing budget across channels? Read on the learn how to do it in the smart way. The relevance of online market...
January 12, 2023 Thomas FrenkielFor performance marketers and digital strategists, data is the key to success. Marketing teams are analyzing more customer and business data than ever...
December 21, 2022 Thomas FrenkielMarketers have relied on behavioral targeting for years to leverage data about consumer behavior and create relevant messages that resonate deeply and...
December 15, 2022 Thomas FrenkielIn today's digital age, marketing has become increasingly data-driven. With so much information available, it can be overwhelming for marketers to mak...
November 16, 2022 Thomas FrenkielWhat results do you expect from your marketing campaigns? How you answer that question probably depends on whether you focus on performance marketing ...
November 1, 2022 Thomas FrenkielMarketing reporting is a key part of a modern marketer’s role. It doesn't matter if you work in an agency, as a freelancer or if you are part of an in...
September 13, 2022 Thomas Frenkiel