Thomas Frenkiel

Articles byThomas Frenkiel

Thomas has over 10 years of marketing experience. After working in media and SEO agencies for 8 years, he joined Funnel in 2022.
choosing a marketing agency

Choosing a marketing agency in 4 steps

If you’re in a leadership role, you’re often faced with navigating turbulent seas. And while your crew (your employees) can help you maintain course a...

seo goal setting

Three approaches to SEO goal setting

Editor’s Note — Thomas Frenkiel is Funnel’s SEO strategist with more than eight year's of industry experience. The views expressed below are his exper...

channel strategy

The art and science of marketing channel strategy

Navigating the digital marketing landscape? Make sure your marketing channel strategy is on point. The right strategy can steer your campaign toward s...

An ipad with Google search browser open

Learn Google Analytics 4 with this list of top resources

If you’re familiar with Google Ads and using Google to optimize your ad campaigns, there’s another Google product you should consider to track, analyz...

Digital marketing budget allocation in six steps

Do you want to allocate your digital marketing budget across channels? Read on the learn how to do it in the smart way. The relevance of online market...

chess pieces to represent data sources for marketers

Top marketing data sources for a data & insights driven strategy

For performance marketers and digital strategists, data is the key to success. Marketing teams are analyzing more customer and business data than ever...

A hand pointing to a graph in the context of behavioural versus contextual targeting

Behavioral vs. contextual targeting: the difference explained

Marketers have relied on behavioral targeting for years to leverage data about consumer behavior and create relevant messages that resonate deeply and...

Marketing data tools you can’t live without

In today's digital age, marketing has become increasingly data-driven. With so much information available, it can be overwhelming for marketers to mak...

Performance marketing vs. brand marketing - and how they work together

What results do you expect from your marketing campaigns? How you answer that question probably depends on whether you focus on performance marketing ...

Paint a clear picture with good marketing reporting

The ultimate guide to digital marketing reporting

Marketing reporting is a key part of a modern marketer’s role. It doesn't matter if you work in an agency, as a freelancer or if you are part of an in...