All you need to know about geo holdout testing
Understanding the effectiveness of campaigns gives marketers several advantages. From adjusting spend for maximum results to advising stakeholders whe...
Published August 6, 2024Understanding the effectiveness of campaigns gives marketers several advantages. From adjusting spend for maximum results to advising stakeholders whe...
Published August 6, 2024 Thomas FrenkielThat headline might have you reaching for your pitchforks and torches, but hold on! We're not advocating for the death of marketing reports altogether...
Published May 23, 2024 Thomas FrenkielAfter months spent honing your site's SEO strategy, you finally start seeing better results in Google and other search engines. You think about hostin...
Published May 7, 2024 Thomas FrenkielDoes the thought of reporting week send a shiver down your spine? You're not alone. Many marketers dread the days leading up to the deadline for repor...
Published February 8, 2024 Thomas FrenkielWe’ve all been there before (especially as marketers). You see a shiny new ad for the first time. It’s clever and looks great. You might even wish you...
Published January 9, 2024 Thomas FrenkielImagine this: you've just spent hours crafting the perfect Google Ads campaign, pouring in all your creativity, hard work and expertise. You sit back,...
Published January 2, 2024 Thomas FrenkielPlanning and launching a marketing campaign is like embarking on a journey across a sea of opportunities. It's an intricate blend of art and science, ...
Published November 30, 2023 Thomas Frenkiel1. Pre-conditions You need to use Google Analytics UTM tagging, including: utm_source utm_medium Utm_campaign 2. Connect your ad platforms Navigate to...
Published October 4, 2023 Thomas FrenkielIf you’re in a leadership role, you’re often faced with navigating turbulent seas. And while your crew (your employees) can help you maintain course a...
Published September 20, 2023 Thomas FrenkielTracking results is essential in digital marketing. Not only in advertising and performance marketing, but also in SEO. And while you can track SEO pe...
Published May 4, 2023 Thomas Frenkiel