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Learn Google Analytics 4 with this list of top resources

If you’re familiar with Google Ads and using Google to optimize your ad campaigns, there’s another Google product you should consider to track, analyz...

How to allocate your digital marketing budget across channels

Are you wondering how to go about the marketing budget allocation by channel? Well, it is a tricky subject for all businesses today, irrespective of s...

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Top marketing data sources for a data & insights driven strategy

For performance marketers and digital strategists, data is the key to success. Marketing teams are analyzing more customer and business data than ever...

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Behavioral vs. contextual targeting: the difference explained

Marketers have relied on behavioral targeting for years to leverage data about consumer behavior and create relevant messages that resonate deeply and...

Performance marketing vs. brand marketing - and how they work together

What results do you expect from your marketing campaigns? How you answer that question probably depends on whether you focus on performance marketing ...

Paint a clear picture with good marketing reporting

The ultimate guide to digital marketing reporting

Marketing reporting is a key part of a modern marketer’s role. It doesn't matter if you work in an agency, as a freelancer or if you are part of an in...

Data Studio Templates for Ecommerce Marketers

Looker Studio Templates for Ecommerce Marketers

As an ecommerce marketer you have access to a lot of data about the effectiveness of your marketing campaigns. The challenge comes when you’re looking...