Glossary - Cost per Mille (CPM)
CPM definition Mille is Latin for one thousand, so cost per mille (CPM) means cost per thousand. In the context of advertising, cost per mille is the ...
All you need to know about geo holdout testing
Understanding the effectiveness of campaigns gives marketers several advantages. From adjusting spend for maximum results to advising stakeholders whe...
Glossary - Cost per acquisition (CPA)
CPA, which stands for Cost per Acquisition, is a widely used metric in the online advertising space. Here's what is is, how to calculate it and why it...
Why marketers need to stop reporting
That headline might have you reaching for your pitchforks and torches, but hold on! We're not advocating for the death of marketing reports altogether...
Glossary - Customer lifetime value (CLV)
Your marketing efforts are more impactful when you understand what's keeping your current audience and target customers happy. Various metrics measure...
Glossary: Pay-per-click (PPC)
In short: Pay-per-click (PPC) in marketing is an advertising model where businesses pay each time their ad is clicked. This method helps target intere...
The SEO pro's guide to handling Google algorithm updates
After months spent honing your site's SEO strategy, you finally start seeing better results in Google and other search engines. You think about hostin...
Monitoring vs. reporting – what’s the difference?
Does the thought of reporting week send a shiver down your spine? You're not alone. Many marketers dread the days leading up to the deadline for repor...
What is ad fatigue and how to prevent it
We’ve all been there before (especially as marketers). You see a shiny new ad for the first time. It’s clever and looks great. You might even wish you...
Optimize Google Ads headlines with these 11 expert tips
Imagine this: you've just spent hours crafting the perfect Google Ads campaign, pouring in all your creativity, hard work and expertise. You sit back,...
