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Blog about marketing,
for marketers

Your source for best practices, tips, and helpful hints to become a pro data-driven marketer. Subscribe and stay up to date on the latest trends.

    brand salience

    What is brand salience?

    While visiting an unfamiliar city, you wake up feeling desperate for a morning cup of coffee. You immediately wonder where the nearest Starbucks is. A...

    Published July 9, 2024 Sean Dougherty
    ai tools

    5 ways to use AI tools for marketing automation

    Marketers, wouldn’t it be great if you could get someone else to do some of the hard work for you? Well, for some tasks, you can. Artificial intellige...

    Published July 4, 2024 Sean Dougherty
    top marketing campaign 2024

    5 inspiring marketing campaigns from 2024 (so far)

    A few marketing campaigns stand out every year, a feat not to be underestimated in today’s cutthroat business landscape — especially since consumers a...

    Published July 2, 2024 Leah Agar
    agency cash flow

    Solving agency cash flow issues

    Without a healthy cash flow, businesses won’t survive — and marketing agencies are no different. Compared to a successful e-commerce shop or physical ...

    Published June 27, 2024 Sean Dougherty

    How to work with marketing data across international borders

    Today’s marketplace is extremely competitive with success often balancing on a knife’s edge. For many businesses, particularly within the tech space, ...

    Published June 25, 2024 Sean Dougherty
    data quality

    What does data quality mean?

    Quality is so important, especially as a marketer. Your target audience wants quality content in the form of blogs, articles, or business resources. L...

    Published June 20, 2024 Sean Dougherty
    agency jargon

    Decoding marketing agency jargon

    For the uninitiated, marketing agencies can feel like mysterious (even dangerous) places. Step foot inside, and you are sure to hear people talking ab...

    Published June 18, 2024 Sean Dougherty
    balanced marketing strategies

    How to balance short- and long-term marketing

    We often think of marketing funnels as having distinct tops and bottoms. While true, it doesn't fully describe how consumers learn about products and ...

    Published June 13, 2024 Sean Dougherty
    optimize your dashboards

    6 steps to optimize your dashboard performance

    Have you ever gone to a restaurant with a menu that goes on for pages and pages? It can get a bit overwhelming. How do you decide when you have dozens...

    Published June 11, 2024 Sean Dougherty
    signal based marketing

    Signal-based marketing and sales explained

    Can signal-based marketing transform the way marketers reach customers? With the average American encountering 4,000 to 10,000 ads daily, traditional ...

    Published June 6, 2024 Sean Dougherty