Funnel Blog

a blog about advertising & analytics

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Top 5 challenges when moving your digital marketing in house

Written by Alexander Billington
5 minute read

Are you thinking about moving your marketing in house? Want to know how to avoid the risks?

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How to use retargeting ads and reduce shopping cart abandonment

Cart abandonment is one of the problems that's been bothering eCommerce retailers and marketers alike.

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The pros and cons to in-house advertising

Written by Alexander Billington
8 minute read

What does it mean to have an in-house advertising team?

For those unfamiliar with the term in-housing, I’m referring to the process of transitioning from outsourced fully managed marketing agency services to hybrid management - or in-house managed marketing. 

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6 key marketing metrics every SaaS business should keep an eye on

Written by Petra Odak
6 minute read

Marketing has always been complex and using it to acquire new customers is not an easy task, regardless of your industry. While we made lots of progress from the days of TV ads and the era of Mad Men, marketing still remains an exciting but at the same time complex way to get to new customers. In recent years, we have a wide range of new marketing platforms and tools to work with, which doesn’t make things any easier either.

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How to create a marketing reporting solution that drives growth

Making sense of your marketing data is easier said than done. And it's pointless if you're unable to act on it. The question is - how many of us succeed in using data to make better-informed decisions? 

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The Impact of iOS 14 on Mobile Advertising

Written by Janos Moldvay
10 minute read

In June 2020, Apple shocked the mobile marketing world with the announcement of their new App Tracking Transparency Framework (ATT). It was originally planned to be rolled out with iOS 14 in September 2020, but is now postponed to early this year, 2021. 

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How to Optimize Your E-commerce Customer Experience During Sales Promotions

Written by Chiara Algarotti
5 min read

 

The sales promotions that you run throughout the year as an e-commerce company can require a big investment from an advertising perspective. If we consider just Black Friday and Cyber Monday the CPMs can rise, in some cases like with social ads, up to 50%.

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Data Studio Templates for Ecommerce Marketers

Written by Megan Lozicki
7 min read

As an ecommerce marketer you have access to a lot of data about the effectiveness of your marketing campaigns. The challenge comes when you’re looking at this data in a thousand different places and trying to put the pieces together. In order to make decisions with confidence, and within the day or week, you need to have your marketing data in one central location and in a set of dashboards that allow you to see everything.

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How to measure the success of your Q5 Campaigns

Written by Megan Lozicki
5 min read
For e-commerce marketers it’s all about the lead up to the holiday season during Q4, and for many e-commerce companies it can be the most profitable time of the year. All of your potential buyers are primed and ready to see your Black Friday and Cyber Monday ads, and those same people will be eagerly awaiting your Christmas gift suggestions and deals.
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From Attribution Modeling to Reporting: a Multi-Touch Attribution Solution with Funnel & Looker

Written by Dan McGaw
10 min read

Since the beginning of marketing, businesses have attempted to understand the influence their marketing activities have on their bottom-line. Today, Multi-Touch Attribution (MTA) models assess the role each marketing touchpoint plays in creating customers and generating revenue. Despite numerous technological advances in tracking and modeling, many challenges still prevent organizations from adopting MTA. Those include:

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Topics: Data Warehouse exports, Looker, Attribution