What is data storytelling, and how can it make your presentations seem magical?
Our ability to craft and communicate stories is one of the most important things that make us human. Whether it’s story time in school or tales told r...
July 18, 2023
What is non-aggregatable data and how can you work with it?
Data is everywhere — it's the lifeblood of your business. However, using that wealth of information is often easier said than done, especially when de...
July 13, 2023
What is a dimension in Google Analytics? And what about metrics?
Dimensions come in all sorts of shapes and sizes — literally. There are the dimensions you double check when buying furniture for your home. There are...
July 11, 2023
Reporting on Sessions in Google Analytics 4
In Universal Analytics (UA), 'Sessions' was a go-to metric for many of us. It was an easy way to see how much traffic a website or app was getting, an...
July 6, 2023
How to justify your marketing budget to the board
Marketing budgets are stagnating. For example, 51% of B2C companies and 45% of B2B companies are spending the same amount of money on marketing in 202...
July 4, 2023
We're free, and you're welcome 🍌
That's right. You can now start using Funnel to collect, store, transform, and share your data for free! It's part of our effort to help marketers for...
June 29, 2023
What is data governance? Everything you need to know
In the fast-paced business landscape, data has become the most valuable asset for organizations. The key to unlocking that asset’s worth is solid data...
June 27, 2023
The essential YouTube ads best practices
Did you know that YouTube is visited by nearly a quarter of the world's population? If you're a marketer that's not harnessing the power of video ads,...
June 23, 2023
A 2023 guide to display advertising
Display advertising. It's the digital equivalent of traditional print and out-of-home advertising tactics. After all, display advertising can be neatl...
June 22, 2023
How we navigate content marketing measurement
When driving, GPS is a lifesaver in preventing me from getting lost. Similarly, content marketers must have SMART goals and a data-driven approach to ...
June 19, 2023
Previous
