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funnel wrapped 2023

Funnel wrapped — 2023

Well, what a year it has been. In a year marked by the Eras Tour and “Barbeneimer” it can be easy to forget about all of the progress and achievements...

what is brand marketing

What is brand marketing?

"Your brand is what people say about you when you're not in the room." These profound words from Amazon's visionary founder, Jeff Bezos, provide an en...

agencies and data warehouses

How agencies can harness the power of data warehouses

Funnel recently conducted an insightful interview with Julian Modiano, the co-founder and CEO of Acuto, a Funnel solution partner. In this discussion ...

performance marketer

So, you want to be a performance marketer?

As you might imagine, our Funnel team places significant importance on performance marketing. After all, it’s what our product was built to support. B...

before building a data pipe

13 things to consider before building marketing data pipelines

The allure of building custom, in-house marketing data pipelines can be compelling for many organizations. From a zoomed out perspective, it promises ...

ai in marketing

The role of data skills in the AI age

No one can agree on how artificial intelligence will impact the future of humanity. Elon Musk, who helped form OpenAI, the company that gave the world...

data orchestration

What is data orchestration?

Watch an orchestra, and you'll notice the conductor waving a wand around, pointing it at sections, and encouraging the musicians to either restrain th...

The ultimate marketing campaign checklist

Planning and launching a marketing campaign is like embarking on a journey across a sea of opportunities. It's an intricate blend of art and science, ...

expert mmm tips

Adtriba’s MMM experts reveal their secrets

Marketing mix modeling is having a moment. In a digital marketing world dominated by “black box” algorithms, GDPR, and the deprecation of third-party ...

2024 marketing trends

The generative AI revolution: What marketers should expect in 2024

The marketing industry has recently experienced a significant transformation mainly driven by the development of generative artificial intelligence (G...