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Reporting
How top agencies onboard new clients
For agencies, the process of onboarding a new client can mean the difference between a successful relationship and a challenging
A lesson in data visualization with Nick Desbarats
Data visualizations are, arguably, the most important part of working with data. They are the lens through which you (and
Creating your agency health check dashboard
Digital marketing is a fast-paced environment that changes frequently. To stay ahead, a marketing agency needs to effectively manage multiple
Marketing
The expert Black Friday strategy roundup
Black Friday and Cyber Monday (or BFCM as we’ve started abbreviating it) are right around the corner. That means marketers
The best customer retention strategies for e-commerce companies
Running an e-commerce business is a bit like hosting a party. You want plenty of new faces coming through the
Everything you need to know about zero-party data
Zip. Zilch. Zero. Nada. That’s the number of insights marketers risk gaining if they continue to rely solely on third-party
Trends & News
CRM trends to watch
Are we still getting hyped up about CRMs? You bet we are, thanks to rapidly developing technologies like artificial intelligence
Proven tactics for eCommerce success this Black Friday
With Black Friday and Cyber Monday (or BFCM as we abbreviate it) approaching, e-commerce marketers are under immense pressure. Get
Finding your Black Friday customers in 2024
It’s no secret that the state of the 2024 media ecosystem is, well, fractured. Couple that with an economy that
Measurement
How the triangulation tango reignites marketing measurement
Relying on last-click attribution is like taking a photo as the last lick of paint goes onto your new custom
A better approach to marketing measurement
Today, measurement confidence is low among marketers. While attribution modeling helps teams understand which efforts drive conversions — used in
Choosing the right measurement approach to balance your campaigns
Marketing today is like a high-stakes acrobatic show. Every move has to be well-timed, perfectly balanced and precisely executed. For
Data
Black Friday insights from a data engineer
For most retailers, Black Friday and Cyber Monday can make or break the year. But with billions at stake, how
How marketers can help agencies get the data they need
In the marketing world, a campaign's success depends on the quality and depth of data used to inform strategies. In-house
How data helps agencies manage resource
It’s one of the biggest challenges any marketing agency can face. No, it’s not AI. It’s managing resources: people.