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Your source for best practices, tips, and helpful hints to become a pro data-driven marketer. Subscribe and stay up to date on the latest trends.

profit on ad spend

POAS: a metric all e-commerce marketers should know

Running a business online is complex, and tracking the success of that business can be even more complicated. Effectively tracking the right metrics a...

e-commerce strategy

How to set up your e-commerce advertising strategy

E-commerce companies are everywhere, which is no surprise given the internet's endless selling opportunities. There are currently over 2 billion globa...

choose metrics 6 steps

6 steps to choosing the right dashboard marketing metrics

You know the story — you sit down for your monthly or quarterly review to discuss how your campaigns have been performing against your marketing strat...

TikTok Search

TikTok Search - temporary trend or Google killer?

When you want to find something online, you probably head to Google, and rightfully so, since Google accounts for nearly 92% of the global search engi...

instagram creator marketplace

How to find influencers on Instagram’s creator marketplace

Have you noticed your competitors' have leaned heavily into the power of Instagram's partnership opportunities lately? Did they find a creator who has...

top 15 marketing dashboard tools

The 15 best digital marketing dashboard tools

You know when you see a "jump to recipe" button at the top of the page, and your day becomes a little brighter? Food bloggers who provide this conveni...

client reporting tools 2024

The top client reporting tools of 2024

You spent weeks developing a market campaign that hits all your client's key concerns. Now, it's time to present the results. Maybe you're sitting at ...

what is marketing intelligence

What is marketing intelligence?

The modern business world runs on data, but data is only valuable if it can help you make smarter decisions. So how, exactly, can marketers leverage t...

reporting at scale

Reporting at scale with iO

The world’s most successful agencies serve many clients at once, each bringing multiple projects worth of work. At the same time, each project may hav...

Top BI Tools

Top 5 BI tools (and 3 MI tools) for 2024

All rivers meet at the ocean. Those beautifully clear ocean waters gently lulling at the edge of a sunny island are made up of thousands of rivers fro...