How Power Digital turned data into its core strength

“Funnel has allowed us to move mountains with the click of a button”

Key results:

• Now, it only takes about 1 hour to go from data collection to viewing a finished client report
• The team saves 10-15 hours a month in finance and accounting reconciliation to track client billing against their contracts
• Custom connectors provide 100+ hours in monthly time savings to gather data from sources that would otherwise be impossible or incur heavy engineering costs
• In total, Funnel saves each team member 3-4 hours every month compared to previous ways of working.

Company profile:

With 650 employees across the US, Power Digital is a nationally recognized digital marketing agency that helps grow brands through innovative marketing solutions.

Data Stack:

Connectors: Google Analytics, Google Ads, Facebook Ads, Shopify, Custom connectors, and many more.

Export destinations: Google Data Studio, Amazon S3, Google Cloud Storage, Google Sheets & Google BigQuery

The challenge: 

Based in San Diego, California, Power Digital is a data-driven, ROI-focused digital marketing agency.

While their service offering has always held a digital focus, their capacity to handle and analyze marketing data for their clients wasn’t always world-class as it is now.

Prior to working with Funnel, Bryce Hamlin, director of business analytics, was working with Supermetrics in an effort to gain insights on behalf of their clients.

“We were relying on Supermetrics to feed Google Sheets, which we then transformed and connected to Google Data Studio,” according to Bryce. “The data refreshes were constantly breaking, and the process was not efficient at all.”

From a business perspective, this meant that Power Digital was beginning to be outpaced by other digital marketing agencies with more sophisticated data handling operations. To jumpstart their own data capabilities, Hamlin brought Mattan Romano onto the team.

Before joining the team, Mattan had some experience working with Funnel and knew it would be a critical element of his toolbox in the new role.

The solution: 

Right from the start, Power Digital’s new working relationship with Funnel was moving the needle.

“The onboarding process was extremely helpful,” said Mattan. “I was able to ‘proof of concept’ our entire data stack within the trial period and ensure that it was going to work for my use case.”

According to Bryce and Mattan, they have been able to significantly reduce the time required to generate reports. In fact, they are now able to create client reports in less than one hour, from data download to visualization. (A process that used to take days.)

This allows the team to spend less time collecting and manually cleaning data, and more time deriving insights from the data - which also provides higher profitability to the agency.

The results:

“Funnel has allowed us to move mountains with the click of a button,” said Bryce Hamlin. “Our analytics team wouldn’t exist if we didn’t have the capabilities that Funnel provides us.”

In fact, due to the efficiencies brought on by the partnership with Funnel, Power Digital was able to grow its data analysis team to 12 people. They have also been able to package their data analysis capabilities into a new core offering of the agency called Nova.

Through Nova, they are able to access client data during the pitch process, and (with the power of Funnel) show potential clients the proof points of how the agency can measurably improve the clients' digital marketing efforts.

In the end, Power Digital’s relationship with Funnel didn’t just overhaul their data capabilities. Rather, the partnership helped to redefine the agency’s business model in such a way that they now compete head-on with national agencies as well as specialized data consultants. Additionally, the time savings that Funnel provides has been reinvested into building deeper client relationships and improving client marketing efforts.

Power Digital is now positioned to be a major player in the data-driven marketing agency space for years to come.