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Gustav Karlsson

Recent Posts

TikTok - SKAN metrics

Written by Gustav Karlsson
The connector for TikTok has been updated with support for SKAN metrics in the Ad group report. The new metrics are: SKAN registrations SKAN purchases SKAN add to carts SKAN checkouts SKAN app installs SKAN start trials SKAN subscribes The metri...
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Topics: TikTok

Google Ads (AdWords) - New dimension for the Ad account name

Written by Gustav Karlsson
There's now a dimension available in Funnel for the Ad account name in Google Ads. To get historical data for the ad account name field you're welcome to reach out to us and we will help you out! To see the full list of fields available for Goog...
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Topics: Google Ads

AdRoll - More dimensions available

Written by Gustav Karlsson
The AdRoll connector in Funnel has received an update which includes a brand new report type for Ad data. The new report type Ad contains the follow new dimensions: Ad name Ad ID Ad source Ad format There are also three new dimensions available ...
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Topics: AdRoll

The Trade Desk - More conversion metrics

Written by Gustav Karlsson
Funnel's The Trade Desk connector has been updated with many, many more conversion metrics. The added metrics are made up of a long list of different variants of the following metrics: Conversion Touch Revenue Click Conversion Click Conversion R...
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Topics: the trade desk

Google Sheets export - limit the number of rows exported

Written by Gustav Karlsson
Funnel's Google Sheets export now supports limiting the number of rows that gets export to the sheet. This feature can come in handy if you're looking to do analysis of your top performing Ads or Search terms. In such cases the long tail of Sear...
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Topics: Google Sheet Export

YouTube - Age and Gender report

Written by Gustav Karlsson
There's a new report type available for our YouTube connector: Age and Gender. With the new Age and Gender report you can see the Viewer Percentage by Age and Gender, on a per-video level. The Viewer Percentage metric is non-aggregatable and onl...
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Topics: YouTube

Adform - Booked impressions metric

Written by Gustav Karlsson
The metric Booked Impressions is now available through the Line Item report of Funnel's Adform connector. Jump into our knowledge base to see a full list of available fields from Adform.
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Topics: Adform

AppNexus - New dimensions

Written by Gustav Karlsson
The AppNexus connector in Funnel has received an update with several new dimensions. New dimensions: Line item impressions budget daily Line item impressions budget lifetime Line item revenue budget daily (advertiser currency) Line item revenue ...
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Topics: AppNexus

Partner-ads connector now supports more fields and geographies

Written by Gustav Karlsson
Our Partner-ads connector has been updated with more fields and now also support the Norway geography. The new fields are two dimensions: Product number and Country code. Data for Norway is now available when selecting geography in the connect f...
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Topics: Partner-ads

Google Analytics - Creative ID dimensions

Written by Gustav Karlsson
Our Google Analytics connector now supports two new dimensions when connecting with the GA4 API option: Event campaign creative ID and Session campaign creative ID. These fields were recently added to the Google Analytics 4 API (which is still i...
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Topics: Google Analytics