Funnel Blog

Many of our users have the need of split out fragments of a string, e.g. a campaign name, to create custom dimensions based on fragments of that string. This has been possible to do in Funnel for a long time, but knowledge of Regex has been required. 

We just released a new function called Split by that allows you to split out fragments from a string by simply typing the delimiter used in that string.

There are now standard rules added for the custom dimension Traffic Source for Facebook Attribution. The values in the Traffic Source dimension will be based on the value in the dimension “Source” from Facebook Attribution.

To make it easier for users to understand and manage connected data sources we are introducing two new dimensions: Data Origin identifier & Data Source definition label.

Funnel has a library of pre-defined rules that you can use in your custom fields. These rules gives you a starting point for new custom fields and can provide a fallback to the rules that you create yourself.

The custom fields lookup operator just got new capabilities! You can now create a lookup rule that performs the lookup in a data source in your Funnel account. This means that you can now create your lookup rule so that the list of lookup values and results are dynamic.