Funnel Blog

For content marketers it’s important to be able to track efforts on social media platforms that are performing well and those that are not. To make it easier to work with this type of reporting, we've created five out-of-the-box Social organic post fields tying similar data together over all social organic platforms.

Getting your head around custom dimensions and metrics in Funnel can be cumbersome and time consuming. As part of our ongoing effort to make it easier to work with Funnel, we've made some improvements to the user experience surrounding the creation and editing of dimensions and metrics. 

Custom Dimensions in Funnel now supports for date conditions and conversions.

To make it easier to find fields with warnings, we've added a new checkbox to our fields list section, that allows you to only who warnings.

For a while it's been possible to copy fields between accounts in Funnel – but a bit hard. Now that task has became a lot easier.

Many of our users have the need of split out fragments of a string, e.g. a campaign name, to create custom dimensions based on fragments of that string. This has been possible to do in Funnel for a long time, but knowledge of Regex has been required. 

We just released a new function called Split by that allows you to split out fragments from a string by simply typing the delimiter used in that string.

There are now standard rules added for the custom dimension Traffic Source for Facebook Attribution. The values in the Traffic Source dimension will be based on the value in the dimension “Source” from Facebook Attribution.

To make it easier for users to understand and manage connected data sources we are introducing two new dimensions: Data Origin identifier & Data Source definition label.

Funnel has a library of pre-defined rules that you can use in your custom fields. These rules gives you a starting point for new custom fields and can provide a fallback to the rules that you create yourself.

The custom fields lookup operator just got new capabilities! You can now create a lookup rule that performs the lookup in a data source in your Funnel account. This means that you can now create your lookup rule so that the list of lookup values and results are dynamic.