Gaining marketing budget approval from the board is a multifaceted challenge that requires careful planning, strategic thinking, and effective communication. 

CMOs must navigate a complex landscape of competing priorities within the organization while addressing the board's expectations for return on investment.

So how do CMOs pull it off? 

We sat down with our very own CMO and Funnel co-founder, Pelle Made.

He gave us the answers every aspiring or seasoned marketing leader seeks:

    • How do you best allocate the budget to the different needs within marketing
    • How do you get approval from the board
    • What are the most common mistakes when preparing a marketing budget

To improve your chances of obtaining the budget you need to grow your business, get some guideline from Funnel's CMO, Pelle Made.  

Read the interview