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Reporting
5 of the best marketing report examples
Effective reporting isn’t just nice to have. It’s the backbone of every successful marketing strategy. It’s how you pinpoint what’s
Automated reporting is the secret to stress-free client relations
Client reporting shouldn’t be a time-consuming headache. Yet, for most agencies, it is. The good news? Automation can fix it.
Fix common data challenges with marketing agency reporting tools
If your agency still dedicates hours each week to pulling data, fixing broken connections and manually updating client reports, it’s
Marketing
What is media planning, and why is it so hard?
Imagine throwing away $123.1 million. That’s how much digital advertisers wasted in just three months, according to NextCo’s Q2 2024
Marketing data analysis — 6 pro tips to turn numbers into insights
Dashboards in three tabs. Slack pings. Stakeholders are waiting for answers by 5 p.m. The numbers are pouring in, but
Looking at your media plan as a financial portfolio
A strong media plan gives you clarity and direction. Think of it like investing.
Trends & News
How authenticity in marketing can help brands stand out amid content overload
Is anyone else just scrolling through social media and thinking, “Oh my god… who cares?” It’s the same type of
Neuroscience-backed ways to improve workplace productivity
Disengagement is a silent killer of workplace productivity. It costs the global economy $8.8 trillion each year, nearly 9% of
An unforgettable year
Wow. Another year has come and gone. And at Funnel, it was absolutely epic!
Measurement
What you need to know about open-source marketing mix modeling
Every marketer wants to know one thing: what is the true impact of my advertising spend?
10 customer retention metrics and how to measure them
Tired of leaky funnels and acquisition costs eating your margins? Then you need to start obsessing over customer retention. The
How the triangulation tango reignites marketing measurement
Relying on last-click attribution is like taking a photo as the last lick of paint goes onto your new custom
Data
Marketing data analysis — 6 pro tips to turn numbers into insights
Dashboards in three tabs. Slack pings. Stakeholders are waiting for answers by 5 p.m. The numbers are pouring in, but
The 10 best data integration solutions for marketing in 2025
You’ve just wrangled five spreadsheets for marketing, renamed twenty campaign fields and built a dashboard no one will use until
Data integration vs. ETL — Which path is right for you?
Should you use an ETL tool or a specialized marketing data integration tool for your data?