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Reporting
Automated reporting is the secret to stress-free client relations
Client reporting shouldn’t be a time-consuming headache. Yet, for most agencies, it is. The good news? Automation can fix it.
Fix common data challenges with marketing agency reporting tools
If your agency still dedicates hours each week to pulling data, fixing broken connections and manually updating client reports, it’s
Streamlining client reporting with automation tools
Reporting is crucial to your agency’s success. It builds relationships, educates clients and establishes a reputation for transparency. Automating your
Marketing
Looking at your media plan as a financial portfolio
A strong media plan gives you clarity and direction. Think of it like investing.
How marketing and finance can break down data silos for faster growth
Marketing and finance don’t wake up each day looking for a fight. But when campaign launches get delayed by budget
What marketers can learn about blending data from intelligence agencies
Picture an analyst deep inside a government intelligence bunker. Screens flicker with satellite images, intercepted messages, market reports and agent
Trends & News
How authenticity in marketing can help brands stand out amid content overload
Is anyone else just scrolling through social media and thinking, “Oh my god… who cares?” It’s the same type of
Neuroscience-backed ways to improve workplace productivity
Disengagement is a silent killer of workplace productivity. It costs the global economy $8.8 trillion each year, nearly 9% of
An unforgettable year
Wow. Another year has come and gone. And at Funnel, it was absolutely epic!
Measurement
What you need to know about open-source marketing mix modeling
Every marketer wants to know one thing: what is the true impact of my advertising spend?
10 customer retention metrics and how to measure them
Tired of leaky funnels and acquisition costs eating your margins? Then you need to start obsessing over customer retention. The
How the triangulation tango reignites marketing measurement
Relying on last-click attribution is like taking a photo as the last lick of paint goes onto your new custom
Data
The 10 best data integration solutions for marketing in 2025
You’ve just wrangled five spreadsheets for marketing, renamed twenty campaign fields and built a dashboard no one will use until
Data integration vs. ETL — Which path is right for you?
Should you use an ETL tool or a specialized marketing data integration tool for your data?
Marketing data warehouses explained
You’ve built a solid data stack. Warehousing, orchestration and governance are all in place. But then marketing launches a new