Subscribe and stay up to date on the latest trends
Reporting
5 of the best marketing report examples
Effective reporting isn’t just nice to have. It’s the backbone of every successful marketing strategy. It’s how you pinpoint what’s
How top agencies onboard new clients
For agencies, the process of onboarding a new client can mean the difference between a successful relationship and a challenging
A lesson in data visualization with Nick Desbarats
Data visualizations are, arguably, the most important part of working with data. They are the lens through which you (and
Marketing
Diminishing returns in marketing and how to spot them
We’ve all been there — you create a winning campaign and decide to add more budget to keep the momentum
Top 12 free marketing agency tools in 2025
We asked clients how they allocate time on data-related activities and found that 63% spend it on tasks that can
How to balance brand and performance marketing
The marketing landscape is shifting thanks to rising ad costs, evolving consumer behaviors and stricter privacy laws. Together, these factors
Trends & News
An unforgettable year
Wow. Another year has come and gone. And at Funnel, it was absolutely epic!
8 marketing predictions for 2025
Buckle up — 2025 is almost here, and we’re in for a wild ride. AI is shaking everything up, and
5 tips to create great LinkedIn videos
When thinking about LinkedIn, professionals and expert brands building their networks via targeted content probably comes to mind (which is
Measurement
Essential marketing measurement tools for effective campaigns
How do you get your finance team or CFO to sign off on investment for your marketing efforts? By proving
Why marketing attribution models aren’t enough
You need to understand which marketing activities make a dent in your bottom line. Marketing attribution models are one way
Why marketing attribution is broken and what to do about it
Philadelphia retailer John Wannamaker said over a century ago, “Half the money I spend on advertising is wasted; the trouble
Data
Data-informed versus data-driven marketing strategy
For years, marketers have been told that “data-driven” is the gold standard for decision-making. Maybe it’s something you’ve heard from
A marketer’s essential guide to data clean rooms
There’s a lot of pressure on marketers today to secure customer data responsibly. You need a data solution for using
Data resolutions to start 2025 off right
What if you could cut your budget in half and double your impact? A smarter approach to data might not