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Reporting
How top agencies onboard new clients
For agencies, the process of onboarding a new client can mean the difference between a successful relationship and a challenging
A lesson in data visualization with Nick Desbarats
Data visualizations are, arguably, the most important part of working with data. They are the lens through which you (and
Creating your agency health check dashboard
Digital marketing is a fast-paced environment that changes frequently. To stay ahead, a marketing agency needs to effectively manage multiple
Marketing
The Black Friday campaign checklist
The success of your Black Friday/Cyber Monday marketing strategy relies heavily on setting strong foundations months in advance.
2025 guide to advertising on Pinterest
Pinterest advertising is as unique as its community. Users of Pinterest, also known as Pinners, aren’t on the platform for
The expert Black Friday strategy roundup
Black Friday and Cyber Monday (or BFCM as we’ve started abbreviating it) are right around the corner. That means marketers
Trends & News
An unforgettable year
Wow. Another year has come and gone. And at Funnel, it was absolutely epic!
8 marketing predictions for 2025
Buckle up — 2025 is almost here, and we’re in for a wild ride. AI is shaking everything up, and
5 tips to create great LinkedIn videos
When thinking about LinkedIn, professionals and expert brands building their networks via targeted content probably comes to mind (which is
Measurement
Why marketing attribution is broken and what to do about it
Philadelphia retailer John Wannamaker said over a century ago, “Half the money I spend on advertising is wasted; the trouble
5 best MMM software options for 2025
Marketing mix modeling (MMM) used to be a very tedious process. Consultants would charge tens of thousands of dollars for
Top multi-touch attribution tools for 2025
Multi-touch attribution (MTA) is a critical tool in digital marketing, helping businesses understand the impact and influence of each customer
Data
Ad blockers in advertising and what they mean for marketers
With 912 million ad-blocking users, marketers are up against a big challenge: fewer people are reachable through traditional ad-based tracking.
How cookie tracking and privacy impacts marketing
Cookie tracking has been a pretty foundational part of the internet. It’s shaped how businesses track people’s online behavior, target
Black Friday insights from a data engineer
For most retailers, Black Friday and Cyber Monday can make or break the year. But with billions at stake, how