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When creating naming conventions, you do it to identify campaigns on each platform. But if you want to analyze across channels, you'll need to prepare that data for analysis. Mismanage this, and it'll be hard, if not impossible, to compare campaign performance.

If you want to be more data-driven, you need to think ahead. In this guide, we'll go through some of the naming convention basics. These include:

  • List all the potential variables
  • Group data based on the goals of each campaign.
  • Create a hypothesis to identify the necessary variables to have in each campaign
  • Ensure that everyone applies consistent naming conventions

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