Discovering the state of digital marketing, and questioning where it’s going
At the end of 2022, Funnel released a survey of American and European digital marketers. We dug into the problems they face when working with and anal...
January 26, 2023
CTV strategy: how to scale, complete the funnel, and measure
Are you ready to take your advertising to the next level? Connected TV (CTV) advertising is quickly becoming the go-to choice for brands looking to re...
January 25, 2023
Learn Google Analytics 4 with this list of top resources
If you’re familiar with Google Ads and using Google to optimize your ad campaigns, there’s another Google product you should consider to track, analyz...
January 24, 2023
What is an ETL? Everything Marketers need to know
What is an ETL tool? Plenty of professionals use them to make data collection and analysis easier. As a marketer, you will likely use ETL solutions to...
January 19, 2023
Top 12 Performance Marketing tools
Marketing data can be a double-edged sword. The potential insight it offers is immense, and when managed properly, it can be a game-changer. That said...
January 17, 2023
How to allocate your digital marketing budget across channels
Are you wondering how to go about the marketing budget allocation by channel? Well, it is a tricky subject for all businesses today, irrespective of s...
January 12, 2023
The digital marketing attribution problem
The wrong answer to the right question Attribution seems to be the word on every marketer’s lips right now. Listen in on any topical marketing discuss...
January 3, 2023
The critical skills every performance marketer needs
Back in the 1980s, the burger chain A&W wanted to beat McDonald’s and its famous quarter pounder burger. Their idea was quite simple: launch a big...
December 23, 2022
10 essential performance marketing metrics to monitor
Online marketing has introduced unparalleled possibilities for marketing teams to collect precise and relevant data. Using this data, digital marketer...
December 22, 2022
Top marketing data sources for a data & insights driven strategy
For performance marketers and digital strategists, data is the key to success. Marketing teams are analyzing more customer and business data than ever...
December 21, 2022
What is performance marketing & how to start today
Statistics show that more than $450 billion was spent on digital advertising in 2021, and that number is only expected to keep climbing. In fact, it’s...
December 20, 2022
Behavioral vs. contextual targeting: the difference explained
Marketers have relied on behavioral targeting for years to leverage data about consumer behavior and create relevant messages that resonate deeply and...
December 15, 2022
How to solve Google Analytics 4 quota issues in Looker Studio
Read on if you are looking for ways to handle the errors you might see in Looker Studio, like "Data set configuration error". These errors can be the ...
December 13, 2022
Best practices for peak season reporting
Most retail businesses experience their peak season between Halloween and New Year. It can include Black Friday, Cyber Monday, Christmas, Hanukkah, an...
December 6, 2022
Using the PESO framework in digital marketing
At one time, the only way for companies to tap into their target audiences was by interrupting them with paid media channels like television advertise...
December 2, 2022
Marketers reveal they lack data confidence
Marketers suffer from low confidence due to a skills and technology gap according to new research. With data taking on a stronger role in decision mak...
November 30, 2022
What is data classification: best practices and types
Working with uncategorized, disorganized data is challenging. Imagine getting inside a library to find a book without knowing where it might be. The b...
November 16, 2022
How user experience metrics drastically improve your e-commerce site
E-commerce is a competitive digital business model. Over the past decade or so, global e-commerce sales have been moving in one direction: up. As the ...
November 9, 2022
Performance marketing vs. brand marketing - and how they work together
What results do you expect from your marketing campaigns? How you answer that question probably depends on whether you focus on performance marketing ...
November 1, 2022
What is a modern data stack?
Warm, fluffy stacks, covered in sweet and sticky maple syrup. Oh, sorry. We’re not talking about pancakes today. Instead, we’re diving into what is a ...
October 31, 2022
Why marketing automation is a must in your 2023 marketing strategy
Marketing automation can boost the efficiency of your marketing team, your sales productivity, and the overall performance of your business. It’s no w...
October 27, 2022
Five Halloween email campaign examples to hallo-win your audience
Now that spooky season has finally arrived again, marketers have a great opportunity to capitalize on the frighteningly festive holiday. One ghoulishl...
October 24, 2022
Score the best shoppers with these Black Friday email marketing tips
Black Friday is one of the biggest consumer shopping days of the year. While the holiday season seems to start earlier every year, a great Black Frida...
October 17, 2022
Why modern marketers shouldn’t focus on ROAS alone
Marketing is one of the fastest adapting roles out there - digital advertising, media buying, and performance marketing in particular. The role of a m...
October 13, 2022
3 critical trends in advertising right now and in 2023
Are you finding it hard to understand how your marketing is performing in the context of the current market? You might be relieved to find out you are...
October 5, 2022
Client reporting best practices: 9 simple tips
As a digital marketer, how do you see client reporting? Do you look forward to generating reports at the end of every month, or see it as a gruelling...
September 20, 2022
What are the benefits of server-side tagging?
The benefits of server-side tagging are many. You regain control of your data and what is shared with third-party marketing platforms. You improve bot...
September 19, 2022
The ultimate guide to digital marketing reporting
Marketing reporting is a key part of a modern marketer’s role. It doesn't matter if you work in an agency, as a freelancer or if you are part of an in...
September 13, 2022
What is a data model, & how does it work in Google Analytics 4?
Data models can be powerful tools for marketers and analysts. They can help present a clearer picture of what tactics contribute most to overall perfo...
September 5, 2022
All about data visualization — what, why, how?
Data visualization is an essential tool for any modern marketer. After all, what good are all of your performance metrics if you can’t see what’s happ...
August 31, 2022
Setting up your first-party data strategy: 6 smart ways to start
Third-party cookies are disappearing. We’ve accepted that as digital marketers. In the beginning, it felt like a shock, and a little kick to the gut. ...
August 25, 2022
What is data cleaning? Your complete guide.
Data cleaning is an integral part of every savvy digital marketer’s tool belt. It is essential to use data cleaning (sometimes also referred to as dat...
August 18, 2022
Data transformation examples
When it comes to working effectively with data from multiple sources, transformation will inevitably become a critical part of your process. As we’ve ...
August 15, 2022
What is data reliability in marketing?
What is data reliability? Data reliability is the consistency of your data - that you get the data you expect, when and how you expect it. Data relia...
August 9, 2022
What is data wrangling? A cowboy-style explanation
There are several symbolic visuals that can represent the American West. However, few of them are as powerful (or as popular) as the cowboy. Rugged. S...
August 8, 2022
Your guide to data mapping
As the old saying goes, you can’t compare apples and oranges. Nor can you compare grandmothers and toads, cows and long johns, or honey and butter. Ma...
August 4, 2022
Which data transformation tools are best for digital marketers?
As we covered in a recent article, data transformation is a critical part of data maintenance and analysis. But what data transformation tools are ava...
July 28, 2022
What is data transformation?
The question of “what is data transformation” can have a wide array of answers that range from surface level overviews to heavy, deep explorations tha...
July 22, 2022
GA4 vs Universal Analytics - 7 key differences
Universal Analytics (UA) is approaching its final year of existence before being deprecated in July 2023, making way for Google Analytics 4 (GA4). Des...
July 14, 2022
What to include in your digital marketing report
“What to include in a marketing report” is an age-old question that has challenged marketers since before the dawn of digital advertising. Luckily fo...
July 8, 2022
Marketing reporting automation: Why and how to start
Marketing reporting automation can be a game changer for digital marketers. It can totally change your perspective on what’s possible in your role, re...
July 4, 2022
The best data visualization tools — according to Funnel
With so many choices available to marketers today, how does someone go about determining the top visualization tools? Not to worry — we’ve done it for...
June 20, 2022
What are misleading visualizations and how do you avoid them?
For many people, misleading visualizations are a dangerous pitfall that can lead any well-intentioned insight astray. Sometimes, these graphics may h...
June 16, 2022
Funnel named Snowflake Marketplace Partner of the Year
Stockholm, 14 June 2022 — Funnel today announced that it has been named the 2022 Marketplace Partner of the Year - SaaS award winner by Snowflake, the...
June 15, 2022
Data visualization ideas that will inspire you
There are seemingly limitless ways to present data graphically. But, what are some of the more effective data visualization ideas out there? How do yo...
June 13, 2022
How to make a marketing report that accounts for macro trends
In my first marketing job, there was a running joke. When performance was up, it was thanks to our hard work. But if performance dipped, it was always...
June 7, 2022
Customize your campaigns for results
In the digital media space, customizing your campaigns is the key to success. Customizing the planning phase of a campaign is second nature for digita...
June 3, 2022
Slide deck design tips for presenting insights and data
Improving your slide deck design is a sure fire way to take the stories told by your marketing data visualizations from good to great. Whether you're ...
June 2, 2022
Improving your data pipelines to Power BI
In large organizations, data is a critical component in planning business strategies and measuring success. As a company grows, though, their data ne...
May 23, 2022
How to create a marketing performance dashboard - that really works
The best marketing performance dashboards can deliver stunning visualizations that clearly highlight critical insights while also telling a compelling...
May 12, 2022
How to report marketing data to C-level executives
There comes a day in every digital marketer’s life when they are asked to present their team’s performance reporting to the “big wigs.” You know, the ...
May 9, 2022
What is data mesh, and what are its benefits?
Data mesh is a decentralized approach to data architecture that has recently increased in popularity. Within the data mesh approach, data ownership is...
May 6, 2022
Funnel Achieves Google Cloud Ready - BigQuery Designation
Funnel today announced it has achieved the Google Cloud Ready - BigQuery designation, a partner integration validation program that increases customer...
April 6, 2022
The importance of data cleaning in marketing analytics
This post is an expansion on an excellent piece titled “Data Cleaning IS Analysis, Not Grunt Work” by Randy Au, here in the context of marketing analy...
March 31, 2022
SMART goals for digital marketing
Goals have a quirky quality, not very different from new year’s resolutions. If you’re not intentional with them, it doesn’t take long until they go t...
March 1, 2022
PPC vs Marketplaces: Finding Your Marketing Mix
The main difference between PPC and marketplaces is that PPC drives traffic to your website or webshop, while advertising on marketplaces will lead vi...
February 22, 2022
The questions digital marketers have about reporting (and the answers)
Funnel asked 1000+ digital marketers what they wanted to know about marketing reporting, and we have the answers. Keep reading if you want to know wha...
February 1, 2022
How to analyze Instagram insights to increase organic audience
Instagram is one of the biggest platforms with billions of active users. As high as 71% of businesses use it to reach and attract potential customers....
December 7, 2021
Marketing data warehouse: everything you need to know
Hey there, marketer! You have probably heard of Funnel, or even better, you are using it. If so, you already know that getting an overview of all your...
November 12, 2021
6 CRM reports every marketer should use
A CRM isn’t a simple warehouse for information about leads and sales. CRM definition implies handling relationships with clients through regular analy...
November 1, 2021
YouTube Marketing: Everything you need to know
How many times have you wasted your afternoons by watching random YouTube videos for hours? We have all been there. But have you ever thought about ho...
October 20, 2021
Funnel Raises $66 Million Pre-IPO Financing, Ahead of IPO on Nasdaq Stockholm
Stockholm, October 12, 2021. SaaS scaleup Funnel, the leading Data Platform for Marketing, has closed a Pre-IPO investment of $66 Million USD of prima...
October 13, 2021
The Dream Team: Web Analytics and Digital Marketing Analytics
While web analytics can provide a glimpse into the performance of your online shop, it's only one part of the puzzle. Your pursuit of additional insig...
October 5, 2021
LTV to CAC ratio—are you leaving customers on the table?
Customer acquisition cost (CAC) and lifetime value (LTV) are vital eCommerce and SaaS metrics that companies use to measure how much investment is req...
September 22, 2021
Are 3rd party cookies going away? The answer is 'Yes'
3d party cookies are going away. Prepare your marketing for it! What's all this fuss over cookies? And why are third-party cookies going away? In this...
September 13, 2021
How to use marketing performance data to create revenue projection reports
In Arthur Conan Doyle's 1887 book 'A Study in Scarlet,' iconic detective Sherlock Holmes makes a comment that still applies today: "It is a capital mi...
August 30, 2021
The essential 7-part series to mastering marketing data
Check out our 7-part series on "Mastering marketing data" to learn how to get the most out of your analytics and reporting. This is for digital market...
August 26, 2021
A complete guide to Tiktok Ads for digital agencies
TikTok is the cool, new kid on the block that everyone can't help but notice. With over 2 billion app downloads and a user base of more than 689 milli...
August 11, 2021
Ad campaign name tool: Campaign name & URL builder spreadsheet
I recently wrote a post about how to name your advertising campaigns in a way that makes managing your ad accounts easier. One of the most important l...
July 22, 2021
Same mission, but with an explosive new brand
Fredrik, our fearless CEO, walks into the Marketing area to find Juuso, VP of Growth, stuck staring at his whiteboard. “Juuso, you’ve been staring at ...
July 15, 2021
The 7 different types of marketing reports explained
A question that many business owners ask their marketing team is, “How are we doing?” The marketing team addresses the query with a marketing report. ...
July 7, 2021
A complete guide to Pinterest ads for digital agencies
As of Q4 2020, Pinterest has amassed over 459 million active monthly users and its audience base continues to grow, capturing the attention of the pre...
July 2, 2021
How to name your digital advertising campaign like a pro
Can you tell how every campaign is set up by looking at your ad accounts? What product is it promoting? Who is it targeting? If not, you might want to...
June 24, 2021
How to add UK Digital Service Tax to your advertising spend
Last year, the UK government introduced a digital service tax (DST). This tax aimed to take a cut of revenues from advertising platforms. While some p...
June 8, 2021
Closing the gap between data engineering & marketing with Funnel and Snowflake
We’re excited to be a part of the Snowflake Data Summit 2021: Data Together Now. When we chose to partner with Snowflake, over a year ago now, we did ...
June 1, 2021
How does the Funnel marketing team use Funnel?
If I asked you a question about your marketing performance, how long would it take for you to give an accurate answer? Could you answer in a couple of...
May 25, 2021
How to report on the See, Think, Do, Care marketing funnel
You can look at a marketing funnel in many ways, but the principle remains the same for your marketing strategy and how you structure your campaigns. ...
May 18, 2021
Overcoming Facebook’s Aggregated Events Measurement with Google Analytics data
With Apple’s recent release of iOS 14.5, marketers are expected to have a hard time optimizing their media spend on Facebook Ads. Though iOS 14.5 intr...
May 11, 2021
How to hit your digital marketing out of the park in 2021
Data has always been vital to marketers for optimizing their digital marketing campaigns - at least for the good ones. In the 80s, David Ogilvy wrote ...
May 3, 2021
What is iOS 14.5 and what do marketers need to know?
Since last year in 2020 when Apple announced their new App Tracking Transparency Framework (ATT) that will roll out with their iOS 14.5 update, busine...
April 20, 2021
Top 5 challenges when moving your digital marketing in house
Are you thinking about moving your marketing in house? Want to know how to avoid the risks? I've compiled a list of the most common challenges for dig...
April 12, 2021
How to use Abandoned Cart Retargeting
Cart abandonment is one of the problems that's been bothering eCommerce retailers and marketers alike. Luckily, modern technology gives marketing prof...
March 30, 2021
The pros and cons to in-house advertising
What does it mean to have an in-house advertising team? For those unfamiliar with the term in-housing, I’m referring to the process of transitioning f...
March 25, 2021
The Impact of iOS 14 on Mobile Advertising
In June 2020, Apple shocked the mobile marketing world with the announcement of their new App Tracking Transparency Framework (ATT). It was originally...
February 3, 2021
Looker Studio Templates for Ecommerce Marketers
As an ecommerce marketer you have access to a lot of data about the effectiveness of your marketing campaigns. The challenge comes when you’re looking...
November 19, 2020
How to measure the success of your Q5 Campaigns
For e-commerce marketers it’s all about the lead up to the holiday season during Q4, and for many e-commerce companies it can be the most profitable t...
November 19, 2020
From Attribution Modeling to Reporting: a Multi-Touch Attribution Solution with Funnel & Looker
Since the beginning of marketing, businesses have attempted to understand the influence their marketing activities have on their bottom-line. Today, M...
November 6, 2020
How Does the Funnel Team Think About Attribution
The digital marketing landscape is one of endless opportunities. With an ever-growing set of tools and platforms to choose from, there is no shortage ...
September 11, 2020
Build vs. Buy - Marketing Data Infrastructure
To make your business truly data-driven you need to have full control over the data. A well-designed data collection solution gathers data from multip...
September 4, 2020
Modern Mad Men
What would the Manhattan-swilling, cigarette-smoking, suit-clad advertising executives be doing if AMC’s hit show Mad Men were set in today’s advertis...
June 14, 2018
A Beginners Guide to Retargeting
You work so hard to attract people to your website with a variety of marketing activities and platforms. However, when they finally arrive, the chance...
May 30, 2018
How to easily set up Google Analytics tracking for Ecommerce
Google Analytics is by far the most used analytics tool available. It’s estimated that more than 80% of all websites worldwide use Google Analytics (G...
April 18, 2018
Are you responsible for these common data aggregation mistakes?
Funnel, at its foundation, is a data aggregation service. As such, it should come as little surprise that a common topic for discussions we have inter...
April 4, 2018
DIY SEM Analysis - Google Adwords Audit
After working with multiple advertisers ranging from small ecommerce companies to big retail brands we have noticed that there is almost always a coup...
February 7, 2018
A Complete Guide to AdWords Conversions: View Through, Call Conversions and More
For anyone working in digital marketing, it can be a challenge to keep track of the multitude of AdWords conversions conversions from view through to ...
January 24, 2018
Why you shouldn’t use pie charts - Avoid these visualization mistakes
I was talking to a colleague the other day who told me about a conversation they just had with a customer. The customer had asked “Why can’t I create ...
October 25, 2017
How to get the most out of your Digital Marketing Agency [CHECKLIST]
Most media buyers use a digital marketing agency to build and optimize campaigns. A good agency can multiply your marketing power and increase the ret...
September 25, 2017
Funnel raises $10 million led by Balderton to report on all marketing data
Today we have some exciting news to share! Funnel has raised a $10 million Series A financing from Balderton and our existing investors Industrifonden...
September 19, 2017
This is what you can do with cost data in Google Analytics
Each time a person visits your website, Google Analytics will try to figure out how they got there. That is, what link they clicked or if they typed y...
May 3, 2017