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Your source for best practices, tips, and helpful hints to become a more data-driven marketer

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9 simple tips to improve client reporting

What are the benefits of server-side tagging?

The ultimate guide to digital marketing reporting

What's a data model, & how does it work in Google Analytics 4?

All about data visualization — what, why, how?

Setting up your first-party data strategy

What is data cleaning? Your complete guide.

Data transformation examples

What is data reliability in marketing?

What is data wrangling? A cowboy-style explanation

Your guide to data mapping

Which data transformation tools are best for digital marketers?

What is data transformation?

GA4 vs Universal Analytics - 7 key differences

What to include in your digital marketing report

Marketing reporting automation: Why and how to start

The best data visualization tools — according to Funnel

What are misleading visualizations and how do you avoid them?

Funnel named Snowflake Marketplace Partner of the Year

Data visualization ideas that will inspire you

How to make a marketing report that accounts for macro trends

Customize your campaigns for results

Slide deck design tips for presenting insights and data

Improving your data pipelines to Power BI

How to create a marketing performance dashboard - that really works

How to report marketing data to C-level executives

What is Data Mesh? Everything you need to know.

Are you utilizing your potential available data?

Funnel Achieves Google Cloud Ready - BigQuery Designation

The importance of data cleaning in marketing analytics

How to get the most out of your Amazon Ads for e-commerce

SMART goals for digital marketing

PPC vs Marketplaces: Finding Your Marketing Mix

What is marketing mix modeling and how does it work

The 6-point list to do kickass marketing reporting

How to analyze Instagram insights to increase organic audience

Marketing data warehouse: everything you need to know

6 CRM reports every marketer should use

YouTube Marketing: Everything you need to know

Funnel Raises $66 Million Pre-IPO Financing, Ahead of IPO on Nasdaq Stockholm

The Dream Team: Web Analytics and Digital Marketing Analytics

Get your marketing ready for the end of third-party cookies

LTV to CAC ratio—are you leaving customers on the table?

The end of third-party cookies is near

How to use marketing performance data to create revenue projection reports

The essential 7-part series to mastering marketing data

A complete guide to Tiktok Ads for digital agencies

Ad campaign name tool: Campaign name & URL builder spreadsheet

Same mission, but with an explosive new brand

The 7 different types of marketing reports explained

A complete guide to Pinterest ads for digital agencies

How to name your digital advertising campaign like a pro

What marketing tools should you be using?

How to add UK Digital Service Tax to your advertising spend

Closing the gap between data engineering & marketing with Funnel and Snowflake

How does the Funnel marketing team use Funnel?

How to report on the See, Think, Do, Care marketing funnel

Overcoming Facebook’s Aggregated Events Measurement with Google Analytics data

How to hit your digital marketing out of the park in 2021

Solving your marketing reporting challenge when in-housing

What is iOS 14.5 and what do marketers need to know?

Top 5 challenges when moving your digital marketing in house

How to use Abandoned Cart Retargeting

The pros and cons to in-house advertising

How to create a marketing reporting solution that drives growth

The Impact of iOS 14 on Mobile Advertising

Data Studio Templates for Ecommerce Marketers

How to measure the success of your Q5 Campaigns

From Attribution Modeling to Reporting: a Multi-Touch Attribution Solution with Funnel & Looker

4 solid reasons why marketing data and analytics is booming

How Does the Funnel Team Think About Attribution

The 4 biggest challenges with marketing analytics

Build vs. Buy - Marketing Data Infrastructure

Modern Mad Men

A Beginners Guide to Retargeting

How to easily set up Google Analytics tracking for Ecommerce

Are you responsible for these common data aggregation mistakes?

DIY SEM Analysis - Google Adwords Audit

A Complete Guide to AdWords Conversions: View Through, Call Conversions and More

Why you shouldn’t use pie charts - Avoid these visualization mistakes

How to get the most out of your Digital Marketing Agency [CHECKLIST]

Funnel raises $10 million led by Balderton to report on all marketing data

How to get started with Google Data Studio Community Connectors

Anatomy of a Conversion

This is what you can do with cost data in Google Analytics