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Your source for best practices, tips, and helpful hints to become a more data-driven marketer

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    9 simple tips to improve client reporting

    What are the benefits of server-side tagging?

    The ultimate guide to digital marketing reporting

    What's a data model, & how does it work in Google Analytics 4?

    All about data visualization — what, why, how?

    Setting up your first-party data strategy

    What is data cleaning? Your complete guide.

    Data transformation examples

    What is data reliability in marketing?

    What is data wrangling? A cowboy-style explanation

    Your guide to data mapping

    Which data transformation tools are best for digital marketers?

    What is data transformation?

    GA4 vs Universal Analytics - 7 key differences

    What to include in your digital marketing report

    Marketing reporting automation: Why and how to start

    The best data visualization tools — according to Funnel

    What are misleading visualizations and how do you avoid them?

    Funnel named Snowflake Marketplace Partner of the Year

    Data visualization ideas that will inspire you

    How to make a marketing report that accounts for macro trends

    Customize your campaigns for results

    Slide deck design tips for presenting insights and data

    Improving your data pipelines to Power BI

    How to create a marketing performance dashboard - that really works

    How to report marketing data to C-level executives

    What is Data Mesh? Everything you need to know.

    Are you utilizing your potential available data?

    Funnel Achieves Google Cloud Ready - BigQuery Designation

    The importance of data cleaning in marketing analytics

    How to get the most out of your Amazon Ads for e-commerce

    SMART goals for digital marketing

    PPC vs Marketplaces: Finding Your Marketing Mix

    What is marketing mix modeling and how does it work

    The 6-point list to do kickass marketing reporting

    How to analyze Instagram insights to increase organic audience

    Marketing data warehouse: everything you need to know

    6 CRM reports every marketer should use

    YouTube Marketing: Everything you need to know

    Funnel Raises $66 Million Pre-IPO Financing, Ahead of IPO on Nasdaq Stockholm

    The Dream Team: Web Analytics and Digital Marketing Analytics

    Get your marketing ready for the end of third-party cookies

    LTV to CAC ratio—are you leaving customers on the table?

    The end of third-party cookies is near

    How to use marketing performance data to create revenue projection reports

    The essential 7-part series to mastering marketing data

    A complete guide to Tiktok Ads for digital agencies

    Ad campaign name tool: Campaign name & URL builder spreadsheet

    Same mission, but with an explosive new brand

    The 7 different types of marketing reports explained

    A complete guide to Pinterest ads for digital agencies

    How to name your digital advertising campaign like a pro

    What marketing tools should you be using?

    How to add UK Digital Service Tax to your advertising spend

    Closing the gap between data engineering & marketing with Funnel and Snowflake

    How does the Funnel marketing team use Funnel?

    How to report on the See, Think, Do, Care marketing funnel

    Overcoming Facebook’s Aggregated Events Measurement with Google Analytics data

    How to hit your digital marketing out of the park in 2021

    Solving your marketing reporting challenge when in-housing

    What is iOS 14.5 and what do marketers need to know?

    Top 5 challenges when moving your digital marketing in house

    How to use Abandoned Cart Retargeting

    The pros and cons to in-house advertising

    How to create a marketing reporting solution that drives growth

    The Impact of iOS 14 on Mobile Advertising

    Data Studio Templates for Ecommerce Marketers

    How to measure the success of your Q5 Campaigns

    From Attribution Modeling to Reporting: a Multi-Touch Attribution Solution with Funnel & Looker

    4 solid reasons why marketing data and analytics is booming

    How Does the Funnel Team Think About Attribution

    The 4 biggest challenges with marketing analytics

    Build vs. Buy - Marketing Data Infrastructure

    Modern Mad Men

    A Beginners Guide to Retargeting

    How to easily set up Google Analytics tracking for Ecommerce

    Are you responsible for these common data aggregation mistakes?

    DIY SEM Analysis - Google Adwords Audit

    A Complete Guide to AdWords Conversions: View Through, Call Conversions and More

    Why you shouldn’t use pie charts - Avoid these visualization mistakes

    How to get the most out of your Digital Marketing Agency [CHECKLIST]

    Funnel raises $10 million led by Balderton to report on all marketing data

    How to get started with Google Data Studio Community Connectors

    Anatomy of a Conversion

    This is what you can do with cost data in Google Analytics