Funnel Blog

a blog about advertising & analytics

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Funnel Raises $66 Million Pre-IPO Financing, Ahead of IPO on Nasdaq Stockholm

The Dream Team: Web Analytics and Digital Marketing Analytics

Get your marketing ready for the end of third-party cookies

LTV to CAC ratio—are you leaving customers on the table?

The end of third-party cookies is near

How to use marketing performance data to create revenue projection reports

The essential 7-part series to mastering marketing data

Why is Google Data Studio so slow?

A complete guide to Tiktok Ads for digital agencies

How to easily create structured advertising campaign names [FREE TOOL]

Same mission, but with an explosive new brand

How to analyze marketing reports

A complete guide to Pinterest ads for digital agencies

How to name your digital advertising campaign like a pro

How to improve your marketing reporting

What marketing tools should you be using?

How to add UK Digital Service Tax to your advertising spend

Closing the gap between data engineering & marketing with Funnel and Snowflake

How does the Funnel marketing team use Funnel?

How to report on the See, Think, Do, Care marketing funnel

Overcoming Facebook’s Aggregated Events Measurement with Google Analytics data

How to hit your digital marketing out of the park in 2021

Solving your marketing reporting challenge when in-housing

What is iOS 14.5 and what do marketers need to know?

Top 5 challenges when moving your digital marketing in house

How to use retargeting ads and reduce shopping cart abandonment

The pros and cons to in-house advertising

6 key marketing metrics every SaaS business should keep an eye on

How to create a marketing reporting solution that drives growth

The Impact of iOS 14 on Mobile Advertising

How to Optimize Your E-commerce Customer Experience During Sales Promotions

Data Studio Templates for Ecommerce Marketers

How to measure the success of your Q5 Campaigns

From Attribution Modeling to Reporting: a Multi-Touch Attribution Solution with Funnel & Looker

4 solid reasons why marketing data and analytics is booming

How Does the Funnel Team Think About Attribution

The 4 biggest challenges with marketing analytics

Build vs. Buy - Marketing Data Infrastructures

Modern Mad Men

A Beginners Guide to Retargeting

How to easily set up Google Analytics tracking for Ecommerce

Are you responsible for these common data aggregation mistakes?

DIY SEM Analysis - Google Adwords Audit

A Complete Guide to AdWords Conversions: View Through, Call Conversions and More

Why you shouldn’t use pie charts - Tips for better data visualization

How to get the most out of your Digital Marketing Agency [CHECKLIST]

Funnel raises $10 million led by Balderton to report on all marketing data

How to get started with Google Data Studio Community Connectors

Anatomy of a Conversion

This is what you can do with cost data in Google Analytics