So, you want to be a performance marketer?
As you might imagine, our Funnel team places significant importance on performance marketing. After all, it’s what our product was built to support. B...
Published December 8, 2023
13 things to consider before building marketing data pipelines
The allure of building custom, in-house marketing data pipelines can be compelling for many organizations. From a zoomed out perspective, it promises ...
Published December 7, 2023
The role of data skills in the AI age
No one can agree on how artificial intelligence will impact the future of humanity. Elon Musk, who helped form OpenAI, the company that gave the world...
Published December 5, 2023
What is data orchestration?
Watch an orchestra, and you'll notice the conductor waving a wand around, pointing it at sections, and encouraging the musicians to either restrain th...
Published December 1, 2023
The ultimate marketing campaign checklist
Planning and launching a marketing campaign is like embarking on a journey across a sea of opportunities. It's an intricate blend of art and science, ...
Published November 30, 2023
Marketing Mix Modeling experts share their secrets
Marketing mix modeling is having a moment. In a digital marketing world dominated by “black box” algorithms, GDPR, and the deprecation of third-party ...
Published November 28, 2023
The generative AI revolution: What marketers should expect in 2024
The marketing industry has recently experienced a significant transformation mainly driven by the development of generative artificial intelligence (G...
Published November 24, 2023
What upskilling in marketing means in the era of AI
In digital marketing, change is the only true constant. Out of all of the recent advancements, the rapid development of new artificial intelligence (A...
Published November 23, 2023
How Funnel differs from a customer data platform (CDP)
Smart marketers respect the importance of good data. But among all the tools that offer solutions for data management and analysis, it can be difficul...
Published November 21, 2023
5 tips for employer branding from our expert
Editor’s Note — Martin Solaja is currently responsible for employer branding and recruitment marketing at Funnel. The views expressed below are his ex...
Published November 16, 2023
