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The Funnel blog

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  • Trends & News
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A small bundle of vintage keys on a ring to indicate Datorama replacement
Data

Datorama alternatives: moving on from Salesforce Marketing Cloud Intelligence

Brian León,
Abstract illustration representing the choice between a standalone measurement model and a measurement model built on a data foundation
Measurement

Sellforte vs. Funnel: an MMM tool or a data foundation first?

Brian León,
Graphic of an automated marketing data pipeline connecting various ad sources into a unified funnel

How to build a marketing data pipeline: A step-by-step guide

Brian León,

Reporting

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Digital marketing reporting workload visual
Reporting

Everything you need to know about marketing reporting

It’s Monday morning, and the team opens the weekly marketing dashboard to check campaign performance. Someone notices paid conversions look

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A clock mechanism.
Reporting

How to scale client reporting without breaking your data stack

Every agency hits the same wall when the client list outpaces the data stack. Automated reports that once impressed clients

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Colorful data connectors converging into a single streamlined dashboard
Reporting

The top 7 AgencyAnalytics alternatives

Is AgencyAnalytics still the best option for client reporting as your agency grows? It works well for smaller teams with

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Marketing

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A flat vector graphic comparing a single ETL pipeline that splits into messy data points versus a structural block that aligns data streams
Marketing

Windsor.ai vs. Funnel: which is right for your marketing data stack?

Windsor.ai is a data connector that extracts marketing metrics from ad platforms and moves them to a destination. Funnel is

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Abstract image of Funnel.io alternatives and choosing the right marketing data tool
Marketing

Funnel.io alternatives: why teams evaluating the category keep coming back to Funnel

Every Monday, someone on your team logs into Google Ads, Meta and LinkedIn, pulls the data into a spreadsheet and

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become a marketing data analyst
Marketing

How to become a marketing data analyst in 2026

Most marketing teams have more data than they know what to do with. According to Funnel’s 2026 Marketing Intelligence Report,

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Trends & News

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Trends & News

Why Claude and ChatGPT still can't answer your marketing questions — and how an MCP fixes it

Marketing teams are using AI more than ever. But the answers still don't feel reliable.

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Genuine content captures attention and stands out in a saturated market
Trends & News

How authenticity in marketing can help brands stand out amid content overload

Is anyone else just scrolling through social media and thinking, “Oh my god… who cares?” It’s the same type of

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CFO-CMO collaboration boosts business growth
Trends & News

Crack the code on cross-functional leadership that aligns CFOs and CMOs

Let's be real, C-Suite friction isn’t anything new.

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Measurement

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Abstract illustration representing the choice between a standalone measurement model and a measurement model built on a data foundation
Measurement

Sellforte vs. Funnel: an MMM tool or a data foundation first?

What’s the difference between Sellforte and Funnel? Your choice between them boils down to where you want to handle your

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Abstract illustration of layered geometric forms representing the choice between two categories of marketing measurement platforms
Measurement

Sellforte alternatives: measuring marketing impact beyond a single MMM vendor

If you’re on the hunt for a Sellforte alternative, you already know marketing mix modeling (MMM) is a key part

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Shopping cart to represent e-commerce and retail
Measurement

Best MMM solutions for retail and e-commerce

Imagine running three promotions at once across six channels while your demand curve looks like a ski slope.

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Data

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A small bundle of vintage keys on a ring to indicate Datorama replacement
Data

Datorama alternatives: moving on from Salesforce Marketing Cloud Intelligence

The best Datorama (Marketing Cloud Intelligence) alternatives are Funnel, Adverity, Improvado and Fivetran. Funnel is the closest like-for-like replacement and

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Two cables about to be connected
Data

What are marketing data connectors, and why do they keep breaking?

Paid social conversions are down 30% week over week, but nobody's changed anything. You double-check spend, creative and audience targeting.

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Abstract illustration of two paths for marketing data, a connector that moves data and a data hub that stores and organizes it
Data

Windsor.ai alternatives: what to use when you’ve outgrown the pipe

The best Windsor.ai alternatives are Funnel, Supermetrics, Coupler.io, AgencyAnalytics and Whatagraph. Funnel is the strongest choice for marketers who have

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