What exactly are conversion APIs?
In the world of performance marketing, data sits at the head of the table. Tracking user interactions and conversions is critical for optimizing campa...
Published May 23, 2023
The future of performance marketing – Part 3
Teamwork makes the dreamwork — especially in the modern digital marketing industry. Sure, the upheaval caused by automation and data loss may seem ove...
Published May 19, 2023
What does data democratization mean for marketers?
You know by now that we say “data is beautiful” all the time at Funnel – but today we’re changing the record, because data democratization is beautifu...
Published May 18, 2023
How AI chatbots could change search advertising
Since ChatGPT was launched in late-November 2022, interest in AI-related tools has exploded — especially among marketers. The opportunities for market...
Published May 16, 2023
The future of performance marketing - Part 2
Automation and data loss are totally upending the digital marketing industry. We’re having to rescope how we work and how we can influence the perform...
Published May 12, 2023
How to diagnose Google Ads performance drops
Imagine this — your Google Ads campaigns have been running for a while. Traffic is coming to your website, you have seen conversions coming in, and al...
Published May 11, 2023
The future depends on server-side tagging
There is so much upheaval in the world of analytics and conversion tracking that you would think digital marketers would be sort of used to it by now....
Published May 9, 2023
Three approaches to SEO goal setting
Tracking results is essential in digital marketing. Not only in advertising and performance marketing, but also in SEO. And while you can track SEO pe...
Published May 4, 2023
The top nine Google Optimize alternatives
Recently, Google announced that Google Optimize and Optimize 360 would no longer be available after September 30, 2023. This Google Optimize sunset ne...
Published May 2, 2023
The future of performance marketing - Part 1
Media automation and data loss are the two strongest forces shaping performance marketing today. Both of these trends are changing the core of the ind...
Published April 28, 2023
