AI is coming for creatives (in a good way)
Predicting the future impact of artificial intelligence is still a fool’s errand. The public-facing technology is still in its infancy. However, marke...
Published April 25, 2023
How experts lead clients (and themselves) to greater data maturity
Given the massive shifts marketers are experiencing, it is becoming clear that improving your data maturity will be vital to maintaining your survival...
Published April 21, 2023
What is lifecycle marketing?
Hundreds of thousands of brands exist worldwide, and they are all fighting for consumers' attention. Whether you're a SaaS platform, travel company, o...
Published April 20, 2023
How do APIs work?
Application programming interfaces, or APIs for short, are such ubiquitous tools that it’s hard to imagine how the internet would function without the...
Published April 18, 2023
How do Meta's Advantage+ campaigns work?
Facebook’s parent company, Meta, recently launched their new advertising tool Advangage+. This new line of campaigns follows in the trend of many othe...
Published April 14, 2023
Data loss in marketing and the impact of black box ad platforms
Data loss is a significant concern for digital marketers. In fact, 73% of marketers say they're seriously worried that privacy laws will negatively im...
Published April 13, 2023
A US TikTok ban? What should advertisers do?
There may be no technology company currently under more scrutiny in the United States right now than TikTok. The hyper-popular app has seen explosive ...
Published April 11, 2023
Data literacy: Six actions for data-savvy marketers in 2023
In our recent study, The Marketing Data State of Play 2023, we explored the biggest challenges marketers face with collecting, managing, and analyzing...
Published April 4, 2023
Why data maturity is the key to future success
As we grow older, our worldviews shift according to our lived experiences. We learn how to manipulate the environment around us to help us thrive and ...
Published April 3, 2023
2023’s top marketing KPIs explained
William Shakespeare once pondered the question: “What’s in a name?” The same question could be asked of the multitude of KPIs that modern digital mark...
Published March 31, 2023
