Imagining the ideal performance marketing team structure
As technology continues to evolve, the role of performance marketing teams is shifting to encompass a range of new skills and techniques. This also im...
Published March 30, 2023
The AI trend in advertising: What it is, and how to respond
Guess what? The advertising industry is getting a massive makeover, and it's all thanks to Artificial Intelligence (AI) and machine learning. Research...
Published March 28, 2023
Why you need to centralize your marketing data
Modern day digital marketers have to contend with loads of challenges. One of the most daunting obstacles is trying to make sense of your performance ...
Published March 24, 2023
Multi-touch attribution models explained
The typical customer journey involves multiple interactions across multiple channels. But how can you determine which of these interactions actually d...
Published March 23, 2023
Expert tips to protect your marketing budget
Richard Grenfell-Hill after his keynote speech on 'Managing budgets in times of crisis.' How do you continue to deliver on your performance marketing ...
Published March 21, 2023
What is data mesh?
Data mesh: you may have heard about the concept lately. In the world of digital marketing, it’s almost as big of a buzzword as “efficiency” right now....
Published March 17, 2023
Digital marketing in a recession? Take this into account...
During times of economic downturn, companies often slash their marketing budgets. However, marketing during a recession is actually essential to susta...
Published March 16, 2023
9 effective Google Ads optimization tips
In today's uncertain economic climate, businesses of all sizes are looking for ways to cut costs and maximize ROI. As marketing budgets fall under inc...
Published March 14, 2023
Why ad spend tracking is a must - and how to do it
In today’s business climate of “are we / aren’t we in a recession?” ad spend tracking is more important than ever. After all, how can you determine yo...
Published March 10, 2023
Marketing efficiency ratio – explaining MER in marketing
As a digital marketing professional, you know some metrics matter, and some metrics miss the mark. Marketing efficiency ratio (or MER, for short) fall...
Published March 9, 2023
