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cohort analysis

Cohort analysis explained

What does cohort mean? In most contexts, it’s one or more supporters, companions or people with shared characteristics. For you, your cohorts are your...

search generative experience

AI-enabled search is both terrifying and trash

Google recently launched its newest take on search: AI-powered overviews. For Google’s users, its most evident effect is a generative AI “answer” appe...

Introducing: Funnel Marketing Intelligence

Pinpointing revolutions in the marketing industry is quite difficult. That’s because it is famously in a continuous cycle of reinvention. Lately, thou...

A bigger brand

The next chapter for the Funnel brand

Making major changes to a brand is not something that one should approach casually. In fact, many scholars recommend that you avoid it altogether. Why...

dyslexia and data

What dyslexia and neurodiversity can teach us about data

If you have dyslexia or dyscalculia (dyslexia for numbers), then you’re in good company – with Steven Spielberg, Agatha Christie and Steve Jobs. In fa...

search impression share

Report on search impression share for Google Ads: A step-by-step guide

If you are struggling to report on search impression share for Google Ads, this guide is for you. We will cover what search impression share is, how i...

marketing reporting

Why marketers need to stop reporting

That headline might have you reaching for your pitchforks and torches, but hold on! We're not advocating for the death of marketing reports altogether...

Understanding the power of n-gram analysis

As a digital marketer, you must navigate through oceans of data generated by online marketing campaigns. N-gram analysis is a practical method in a di...

Nick Desbarats

A lesson in data visualization with Nick Desbarats

Data visualizations are, arguably, the most important part of working with data. They are the lens through which you (and your audience) can understan...

What is ad ops?

Ad ops, digital ad ops, online ad operations, advertising operations — whatever marketers want to call it, ad operations can be kind of confusing. Tha...