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Blog about marketing,
for marketers

Your source for best practices, tips, and helpful hints to become a pro data-driven marketer. Subscribe and stay up to date on the latest trends.

    data quality

    What does data quality mean?

    Quality is so important, especially as a marketer. Your target audience wants quality content in the form of blogs, articles, or business resources. L...

    Published June 20, 2024 Sean Dougherty
    agency jargon

    Decoding marketing agency jargon

    For the uninitiated, marketing agencies can feel like mysterious (even dangerous) places. Step foot inside, and you are sure to hear people talking ab...

    Published June 18, 2024 Sean Dougherty
    balanced marketing strategies

    How to balance short- and long-term marketing

    We often think of marketing funnels as having distinct tops and bottoms. While true, it doesn't fully describe how consumers learn about products and ...

    Published June 13, 2024 Sean Dougherty
    optimize your dashboards

    6 steps to optimize your dashboard performance

    Have you ever gone to a restaurant with a menu that goes on for pages and pages? It can get a bit overwhelming. How do you decide when you have dozens...

    Published June 11, 2024 Sean Dougherty
    signal based marketing

    Signal-based marketing and sales explained

    Can signal-based marketing transform the way marketers reach customers? With the average American encountering 4,000 to 10,000 ads daily, traditional ...

    Published June 6, 2024 Sean Dougherty
    cohort analysis

    Cohort analysis explained

    What does cohort mean? In most contexts, it’s one or more supporters, companions or people with shared characteristics. For you, your cohorts are your...

    Published June 4, 2024 Sean Dougherty
    search generative experience

    AI-enabled search is both terrifying and trash

    Google recently launched its newest take on search: AI-powered overviews. For Google’s users, its most evident effect is a generative AI “answer” appe...

    Published May 31, 2024 Sean Dougherty

    Introducing: Funnel Marketing Intelligence

    Pinpointing revolutions in the marketing industry is quite difficult. That’s because it is famously in a continuous cycle of reinvention. Lately, thou...

    Published May 29, 2024 Adam
    A bigger brand

    The next chapter for the Funnel brand

    Making major changes to a brand is not something that one should approach casually. In fact, many scholars recommend that you avoid it altogether. Why...

    Published May 29, 2024 Carl Ronander
    dyslexia and data

    What dyslexia and neurodiversity can teach us about data

    If you have dyslexia or dyscalculia (dyslexia for numbers), then you’re in good company – with Steven Spielberg, Agatha Christie and Steve Jobs. In fa...

    Published May 28, 2024 Rebecca Rosier