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Reporting
Automated reporting is the secret to stress-free client relations
Client reporting shouldn’t be a time-consuming headache. Yet, for most agencies, it is. The good news? Automation can fix it.
Fix common data challenges with marketing agency reporting tools
If your agency still dedicates hours each week to pulling data, fixing broken connections and manually updating client reports, it’s
Streamlining client reporting with automation tools
Reporting is crucial to your agency’s success. It builds relationships, educates clients and establishes a reputation for transparency. Automating your
Marketing
Digital marketing sucks
Editor’s Note: The views expressed in this article are those of the author and do not necessarily reflect the official
Ad campaign optimization: eight tips for success
North American companies spent over $297.5 billion on ad campaigns in 2021. Researchers expect that number to keep growing over
8 ad campaign optimization strategies to boost performance
The reality is that many advertising and marketing professionals struggle with high ad costs, ineffective targeting and frequent algorithm changes,
Trends & News
An unforgettable year
Wow. Another year has come and gone. And at Funnel, it was absolutely epic!
8 marketing predictions for 2025
Buckle up — 2025 is almost here, and we’re in for a wild ride. AI is shaking everything up, and
5 tips to create great LinkedIn videos
When thinking about LinkedIn, professionals and expert brands building their networks via targeted content probably comes to mind (which is
Measurement
Marketing measurement lessons learned and what to expect in 2025
2025 will be the year marketing teams either master measurement or fall behind. With a greater focus on marketing mix
Behind the metrics with Tim Kreienkamp
Reliable data doesn’t just happen. It takes real expertise to vet and curate data, clean inconsistencies and ensure every report
Why a data hub is essential for marketing measurement
You can't make effective marketing decisions with bad data. Period. In an age where numbers drive marketing, if you're still
Data
6 costly marketing data integration challenges (and how to fix them)
You’re deep in a report, five tabs open and none of the numbers line up. Was it the API update?
Marketing decision-making fatigue comes from too much dumb data
The average adult makes 35,000 decisions a day. At that rate, the brain is running on fumes by mid-afternoon. If
What would your marketing data say if it could talk?
Unorganized marketing data doesn't communicate clearly. It creates a cacophony of competing signals, such as "Look at this metric!” "No,