What is performance marketing & how to start today
Statistics show that more than $450 billion was spent on digital advertising in 2021, and that number is only expected to keep climbing. In fact, it’s...
December 20, 2022
Behavioral vs. contextual targeting: the difference explained
Marketers have relied on behavioral targeting for years to leverage data about consumer behavior and create relevant messages that resonate deeply and...
December 15, 2022
How to solve Google Analytics 4 quota issues in Looker Studio
Read on if you are looking for ways to handle the errors you might see in Looker Studio, like "Data set configuration error". These errors can be the ...
December 13, 2022
Best practices for peak season reporting
Most retail businesses experience their peak season between Halloween and New Year. It can include Black Friday, Cyber Monday, Christmas, Hanukkah, an...
December 6, 2022
Using the PESO framework in digital marketing
At one time, the only way for companies to tap into their target audiences was by interrupting them with paid media channels like television advertise...
December 2, 2022
Marketers reveal they lack data confidence
Marketers suffer from low confidence due to a skills and technology gap according to new research. With data taking on a stronger role in decision mak...
November 30, 2022
What is data classification: best practices and types
Working with uncategorized, disorganized data is challenging. Imagine getting inside a library to find a book without knowing where it might be. The b...
November 16, 2022
How user experience metrics drastically improve your e-commerce site
E-commerce is a competitive digital business model. Over the past decade or so, global e-commerce sales have been moving in one direction: up. As the ...
November 9, 2022
Performance marketing vs. brand marketing - and how they work together
What results do you expect from your marketing campaigns? How you answer that question probably depends on whether you focus on performance marketing ...
November 1, 2022
What is a modern data stack?
Warm, fluffy stacks, covered in sweet and sticky maple syrup. Oh, sorry. We’re not talking about pancakes today. Instead, we’re diving into what is a ...
October 31, 2022
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