What is a data stack?
Data stacks are an integral part of a modern marketer's tool box. Learn what they are and how they can help you perform at your best. "Data rules ever...
November 3, 2023
Analyze your Facebook Ads creatives the right way
Facebook Ads is a behemoth of a platform. Combined with other Meta properties, it took in more than $112 billion in ad revenue in 2022 — second only t...
October 31, 2023
Understanding the TOFU, MOFU, BOFU funnel model
Top marketers and their sales team simply love TOFU. Nope, not that silken dish adored by health enthusiasts the world over. We’re talking about top-o...
October 27, 2023
5 marketing horror stories to haunt your dreams
It was a dark and stormy night. Rain and wind battered the windows of a small, old cabin set deep in the dense woods. Inside, several marketers took r...
October 26, 2023
Bowtie funnel: A modern twist to marketing funnels
It's a dog-eat-dog marketing and sales world out there. Resilient businesses focusing on long-term success are scrapping the stodgy, straight marketin...
October 25, 2023
Have you outgrown your reporting process?
In the dynamic digital marketing landscape, data reporting tools like Supermetrics have been pivotal by enabling businesses to extract, analyze, and v...
October 24, 2023
The formula for a winning full funnel marketing strategy
Is your conversion rate up-and-coming? Is there room to improve it and get more prospects to become happy brand advocates? (Hint: The answer is always...
October 23, 2023
Boost Black Friday sales through the power of social media
Black Friday, the annual shopping extravaganza, is a golden opportunity for your business to boost sales and gain fresh followers. Customers rejoice i...
October 20, 2023
Make it stop! 7 more things we’re tired of — AI edition
Recently, a few Funnelers took time to share the seven marketing-related things they were tired of hearing about — be the topics overstated, underwhel...
October 19, 2023
Everything you need to know about sales and marketing funnels
You may have heard people report the traditional sales funnel is dead, but according to industry leaders, that statement is far from true — well, depe...
October 18, 2023
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