The future depends on server-side tagging
There is so much upheaval in the world of analytics and conversion tracking that you would think digital marketers would be sort of used to it by now....
May 9, 2023
Three approaches to SEO goal setting
Editor’s Note — Thomas Frenkiel is Funnel’s SEO strategist with more than eight year's of industry experience. The views expressed below are his exper...
May 4, 2023
The top nine Google Optimize alternatives
Recently, Google announced that Google Optimize and Optimize 360 would no longer be available after September 30, 2023. This Google Optimize sunset ne...
May 2, 2023
The future of performance marketing - Part 1
Media automation and data loss are the two strongest forces shaping performance marketing today. Both of these trends are changing the core of the ind...
April 28, 2023
AI is coming for creatives (in a good way)
Predicting the future impact of artificial intelligence is still a fool’s errand. The public-facing technology is still in its infancy. However, marke...
April 25, 2023
How experts lead clients (and themselves) to greater data maturity
Given the massive shifts marketers are experiencing, it is becoming clear that improving your data maturity will be vital to maintaining your survival...
April 21, 2023
What is lifecycle marketing?
Hundreds of thousands of brands exist worldwide, and they are all fighting for consumers' attention. Whether you're a SaaS platform, travel company, o...
April 20, 2023
How do APIs work?
Application programming interfaces, or APIs for short, are such ubiquitous tools that it’s hard to imagine how the internet would function without the...
April 18, 2023
How do Meta's Advantage+ campaigns work?
Facebook’s parent company, Meta, recently launched their new advertising tool Advangage+. This new line of campaigns follows in the trend of many othe...
April 14, 2023
Data loss in marketing and the impact of black box ad platforms
Data loss is a significant concern for digital marketers. In fact, 73% of marketers say they're seriously worried that privacy laws will negatively im...
April 13, 2023
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