How agencies onboard a new client
For agencies, the process of onboarding a new client can mean the difference between a successful relationship and a challenging one. This critical st...
Published August 13, 2024
Retail media networks explained & the top networks you should know
What are retail media networks? These digital advertising networks are all about utilizing existing platforms to reach new audiences. Think about it: ...
Published August 8, 2024
All you need to know about geo holdout testing
Understanding the effectiveness of campaigns gives marketers several advantages. From adjusting spend for maximum results to advising stakeholders whe...
Published August 6, 2024
Gamification in marketing: how games unlock customer loyalty
Want to turn your customers into loyal brand advocates? Adding gaming elements to your marketing could be the secret ingredient that transforms one-ti...
Published August 1, 2024
Using multi-channel attribution for cross-channel marketing
Marketing has undergone a profound transformation over the last decade, and how we measure our strategies is no exception. Traditional channels like t...
Published July 30, 2024
Mid-funnel marketing tactics that increase conversion
As the middle kid of the marketing family, mid-funnel tactics often get overshadowed by its noisy siblings in the upper and lower funnel. But the midd...
Published July 25, 2024
The importance of a brief for marketing agencies
In the world of marketing agencies, great work comes from exceptional collaboration between the agency team and their clients. Agencies bring their ni...
Published July 23, 2024
Unified marketing measurement: Why UMM is the next generation of marketing attribution
With cookie deprecation and stricter tracking regulations, it's becoming more challenging to measure the impact of marketing activities and their cont...
Published July 18, 2024
Trinity of marketing measurement: holistic marketing measurement
Since GDPR came into effect in May 2018, user journey tracking has been on the decline, and tracking all users on websites and mobile apps has become ...
Published July 16, 2024
Top of funnel marketing tactics to build brand awareness
A recent study found that 43% of consumers like to discover new brands, even if they aren’t in the market to buy. With all those people just waiting t...
Published July 11, 2024
