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Your source for best practices, tips, and helpful hints to become a more data-driven marketer

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Your guide to data mapping

Written by Sean Dougherty
As the old saying goes, you can’t compare apples and oranges. Nor can you compare grandmothers and toads, cows and long johns, or honey and butter. Many cultures and languages have their own spin on why it’s incredibly difficult to compare two d...
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Which data transformation tools are best for digital marketers?

Written by Sean Dougherty
As we covered in a recent article, data transformation is a critical part of data maintenance and analysis. But what data transformation tools are available to a modern marketer like yourself? Today, we’re going to review some of the most popula...
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What is data transformation?

Written by Sean Dougherty
The question of “what is data transformation” can have a wide array of answers that range from surface level overviews to heavy, deep explorations that require a cohesive understanding of programming languages and best practices.  But what about...
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GA4 vs Universal Analytics - 7 key differences

Written by Christian Hagberg
Universal Analytics (UA) is approaching its final year of existence before being deprecated in 2023, making way for Google Analytics 4 (GA4). Despite GA4 being the default option for new Google Analytics properties since October 14, 2020, market...
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What to include in your digital marketing report

Written by Sean Dougherty
“What to include in a marketing report” is an age-old question that has challenged marketers since before the dawn of digital advertising.  Luckily for modern marketers, we can narrow down all of the options a bit and begin to answer this questi...
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Marketing reporting automation: Why and how to start

Written by Sean Dougherty
Marketing reporting automation can be a game changer for digital marketers. It can totally change your perspective on what’s possible in your role, reduce time spent on tedious tasks and allow you to provide more value to your organization. But ...
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The best data visualization tools — according to Funnel

Written by Sean Dougherty
toolsWith so many choices available to marketers today, how does someone go about determining the top visualization tools? Not to worry — we’ve done it for you! Below we cover 5 of the best data visualization tools and how they can be used for o...
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What are misleading visualizations and how do you avoid them?

Written by Sean Dougherty
For many digital marketers, misleading visualizations are a dangerous pitfall that can lead any well-intentioned insight astray.  Sometimes, these graphics may have skewed scales that aren’t immediately apparent to a user. Other times, the under...
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Funnel named Snowflake Marketplace Partner of the Year

Written by Marc Wortelboer
Stockholm, 14 June 2022 — Funnel today announced that it has been named the 2022 Marketplace Partner of the Year - SaaS award winner by Snowflake, the Data Cloud company. This award was presented this week at Snowflake Summit 2022 ‘The World of ...
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Topics: Trends/News

Data visualization ideas that will inspire you

Written by Sean Dougherty
There are seemingly limitless ways to present data graphically. But, what are some of the more effective data visualization ideas out there? How do you, as a performance marketer, channel your inner designer to create data visualization art? In ...
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