How agencies balance data needs with privacy
We all know that juicy insights served up from high-quality data can help marketing agencies turn a good idea into a great one. But, that extra ideati...
How marketers can help agencies get the data they need
In the marketing world, a campaign's success depends on the quality and depth of data used to inform strategies. In-house teams hold the keys to valua...
Where agencies' strengths still lie
It’s hard out there for marketing agencies. For years, they have been facing stiffer competition and budget pressures. More recently, they’ve had to c...
Glossary - Cost per Mille (CPM)
CPM definition Mille is Latin for one thousand, so cost per mille (CPM) means cost per thousand. In the context of advertising, cost per mille is the ...
Do in-house teams have the edge over agencies?
The traditional rivalry between in-house marketing teams and external agencies has taken a new turn. Historically, external agencies dominated the fie...
Why advanced analytics are the secret to agency success
According to fresh research we conducted alongside Ravn Research, a whopping 75% of in-house marketers expect their spend on agencies to remain flat o...
The Simple, No-B.S. Guide to Content Marketing
The other day, my kid asked, "Dad, what do you do for a living?" After some reflection, I replied, "I write and tell stories." He gave me a puzzled lo...
Marketing agency reports cards are in…
Marketing teams and their agency partners can only create exceptional work when they’ve cultivated a strong relationship founded in mutual trust. This...
New research shows agencies face a triple threat
Marketing teams and agencies have always had a dynamic push/pull relationship. Sometimes, things can get rocky, and other times this partnership helps...
Justifying spend: why 'marketing ROI' isn’t enough
Marketing ROI (return on investment) is notoriously tricky to calculate. Yet, most marketers continue to plow on, trying to capture accurate ROI to ju...
