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Blog about marketing,
for marketers

Your source for best practices, tips, and helpful hints to become a pro data-driven marketer. Subscribe and stay up to date on the latest trends.

agency onboarding tips

How agencies onboard a new client

For agencies, the process of onboarding a new client can mean the difference between a successful relationship and a challenging one. This critical st...

retail media networks

Retail media networks explained & the top networks you should know

What are retail media networks? These digital advertising networks are all about utilizing existing platforms to reach new audiences. Think about it: ...

geo test and geo holdout test

All you need to know about geo holdout testing

Understanding the effectiveness of campaigns gives marketers several advantages. From adjusting spend for maximum results to advising stakeholders whe...

marketing gamification

Gamification in marketing: how games unlock customer loyalty

Want to turn your customers into loyal brand advocates? Adding gaming elements to your marketing could be the secret ingredient that transforms one-ti...

optimize channels

Using multi-channel attribution for cross-channel marketing

Marketing has undergone a profound transformation over the last decade, and how we measure our strategies is no exception. Traditional channels like t...

mid-funnel marketing

Mid-funnel marketing tactics that increase conversion

As the middle kid of the marketing family, mid-funnel tactics often get overshadowed by its noisy siblings in the upper and lower funnel. But the midd...

brief for agencies

The importance of a brief for marketing agencies

In the world of marketing agencies, great work comes from exceptional collaboration between the agency team and their clients. Agencies bring their ni...

unified marketing measurement

Unified marketing measurement: Why UMM is the next generation of marketing attribution

With cookie deprecation and stricter tracking regulations, it's becoming more challenging to measure the impact of marketing activities and their cont...

trinity of marketing measurement

Trinity of marketing measurement: holistic marketing measurement

Since GDPR came into effect in May 2018, user journey tracking has been on the decline, and tracking all users on websites and mobile apps has become ...

build brand awareness

Top of funnel marketing tactics to build brand awareness

A recent study found that 43% of consumers like to discover new brands, even if they aren’t in the market to buy. With all those people just waiting t...