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Blog about marketing,
for marketers

Your source for best practices, tips, and helpful hints to become a pro data-driven marketer. Subscribe and stay up to date on the latest trends.

two people discussing their performance marketing strategy

What is performance marketing & how to start today

Statistics show that more than $450 billion was spent on digital advertising in 2021, and that number is only expected to keep climbing. In fact, it’s...

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Behavioral vs. contextual targeting: the difference explained

Marketers have relied on behavioral targeting for years to leverage data about consumer behavior and create relevant messages that resonate deeply and...

How to solve Google Analytics 4 quota issues in Looker Studio

Read on if you are looking for ways to handle the errors you might see in Looker Studio, like "Data set configuration error". These errors can be the ...

two women showing each other their peak season shopping

Best practices for peak season reporting

Most retail businesses experience their peak season between Halloween and New Year. It can include Black Friday, Cyber Monday, Christmas, Hanukkah, an...

An ipad and newspaper on a desk to represent the PESO framework

Using the PESO framework in digital marketing

At one time, the only way for companies to tap into their target audiences was by interrupting them with paid media channels like television advertise...

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Marketers reveal they lack data confidence

Marketers suffer from low confidence due to a skills and technology gap according to new research. With data taking on a stronger role in decision mak...

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What is data classification: best practices and types

Working with uncategorized, disorganized data is challenging. Imagine getting inside a library to find a book without knowing where it might be. The b...

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How user experience metrics drastically improve your e-commerce site

E-commerce is a competitive digital business model. Over the past decade or so, global e-commerce sales have been moving in one direction: up. As the ...

Performance marketing vs. brand marketing - and how they work together

What results do you expect from your marketing campaigns? How you answer that question probably depends on whether you focus on performance marketing ...

a stack of pancakes to represent the modern data stack

What is a modern data stack?

Warm, fluffy stacks, covered in sweet and sticky maple syrup. Oh, sorry. We’re not talking about pancakes today. Instead, we’re diving into what is a ...