Give us 9 minutes to convince you that GA4 is better than UA
Yep. You read that right. Not only do we know that Google Analytics 4 is better than the outgoing Universal Analytics, but we’ll also convince you of ...
Published February 9, 2023
The art and science of marketing channel strategy
Navigating the digital marketing landscape? Make sure your marketing channel strategy is on point. The right strategy can steer your campaign toward s...
Published February 7, 2023
Five ways to solve the marketing data challenge
No. The “marketing data challenge” is not the latest dance trend on TikTok, but rather a tricky and intricate balance that performance and digital mar...
Published February 3, 2023
Solving GA4 quota issues in Looker Studio
Since you’re a savvy digital marketer, you’ve certainly made the transition to Google Analytics 4 by now. However, if you’re using Looker Studio to vi...
Published February 2, 2023
The ultimate guide to PPC reporting
So, you’ve started running your pay-per-click campaigns. Congratulations! Unfortunately, your job doesn’t end there. While pay-per-click campaigns (or...
Published January 31, 2023
Discovering the state of digital marketing, and questioning where it’s going
At the end of 2022, Funnel released a survey of American and European digital marketers. We dug into the problems they face when working with and anal...
Published January 26, 2023
CTV strategy: how to scale, complete the funnel, and measure
Are you ready to take your advertising to the next level? Connected TV (CTV) advertising is quickly becoming the go-to choice for brands looking to re...
Published January 25, 2023
Learn Google Analytics 4 with this list of top resources
If you’re familiar with Google Ads and using Google to optimize your ad campaigns, there’s another Google product you should consider to track, analyz...
Published January 24, 2023
What is ETL? Everything marketers need to know
What are ETL tools? Plenty of professionals use them to make data collection and data analysis easier. As a marketer, you will likely use ETL solution...
Published January 19, 2023
Top 12 Performance Marketing tools
Marketing data can be a double-edged sword. The potential insight it offers is immense, and when managed properly, it can be a game-changer. That said...
Published January 17, 2023
