Looker Studio vs Looker - Explained
What’s in a name? Many marketers are asking themselves this very question now that Google has purchased the visualization tool Looker, and merged the ...
Published January 12, 2023
Digital marketing budget allocation in six steps
Do you want to allocate your digital marketing budget across channels? Read on learn the smart way to structure your budget, and don't forget to downl...
Published January 12, 2023
The digital marketing attribution problem
The wrong answer to the right question Attribution seems to be the word on every marketer’s lips right now. Listen in on any topical marketing discuss...
Published January 3, 2023
10 essential performance marketing metrics to monitor
Online marketing has introduced unparalleled possibilities for marketing teams to collect precise and relevant data. Using this data, digital marketer...
Published December 22, 2022
Top marketing data sources for a data & insights driven strategy
For performance marketers and digital strategists, data is the key to success. Marketing teams are analyzing more business and customer data than ever...
Published December 21, 2022
What is performance marketing & how to start today
Marketers are continually developing new tactics to market their goods and services online. The world of digital advertising never sits still for long...
Published December 20, 2022
GA4 migration: The best way to store UA data forever without BigQuery
The great Google Analytics 4 reckoning is coming for every marketer, whether you’re ready or not. That means all marketers need a strategy for handlin...
Published December 16, 2022
Behavioral vs. contextual targeting: the difference explained
Marketers have relied on behavioral targeting for years to leverage data about consumer behavior and create relevant messages that resonate deeply and...
Published December 15, 2022
How to solve Google Analytics 4 quota issues in Looker Studio
Read on if you are looking for ways to handle the errors you might see in Looker Studio, like "Data set configuration error". These errors can be the ...
Published December 13, 2022
Best practices for peak season reporting
Most retail businesses experience their peak season between Halloween and New Year. It can include Black Friday, Cyber Monday, Christmas, Hanukkah, an...
Published December 6, 2022
