Using the PESO framework in digital marketing
At one time, the only way for companies to tap into their target audiences was by interrupting them with paid media channels like television advertise...
Published December 2, 2022
Marketers reveal they lack data confidence
Marketers suffer from low confidence due to a skills and technology gap according to new research. With data taking on a stronger role in decision mak...
Published November 30, 2022
Marketing data tools you can’t live without
In today's digital age, marketing has become increasingly data-driven. With so much information available, it can be overwhelming for marketers to mak...
Published November 16, 2022
How user experience metrics drastically improve your e-commerce site
E-commerce is a competitive digital business model. Over the past decade or so, global e-commerce sales have been moving in one direction: up. As the ...
Published November 9, 2022
Performance marketing vs. brand marketing - and how they work together
What results do you expect from your marketing campaigns? How you answer that question probably depends on whether you focus on a performance marketin...
Published November 1, 2022
What is a data stack, and why are they important?
You should know by now that at Funnel, we love data. But what we love best is creating accurate, organized and useful data that's been collected, clea...
Published October 31, 2022
How to start using TikTok ads
TikTok ads can be a powerful resource in a digital marketer’s tool belt. After all, TikTok is one of the world’s fastest-growing and most popular soci...
Published October 26, 2022
Five Halloween email campaign examples to hallo-win your audience
Now that spooky season has finally arrived again, marketers have a great opportunity to capitalize on the frighteningly festive holiday. One ghoulishl...
Published October 24, 2022
Score the best shoppers with these Black Friday email marketing tips
Black Friday is one of the biggest consumer shopping days of the year. While the holiday season seems to start earlier every year, a great Black Frida...
Published October 17, 2022
Why modern marketers shouldn’t focus on ROAS alone
Marketing is one of the fastest adapting roles out there - digital advertising, media buying, and performance marketing in particular. The role of a m...
Published October 13, 2022
