Customer lifetime value explained
To some, customer lifetime value is an elusive goal that always seems just out of reach. While to others, it’s sacred. For marketers, though, customer...
Published October 12, 2022
3 critical trends in advertising right now and in 2023
Are you finding it hard to understand how your marketing is performing in the context of the current market? You might be relieved to find out you are...
Published October 5, 2022
The best practices for Google Performance Max
The new Google Performance Max is the latest campaign type to roll out from the online advertising and search giant. This new offering aims to connect...
Published September 21, 2022
Client reporting best practices: 9 simple tips
As a digital marketer, how do you see client reporting? Are you buzzing to create client reports at the end of every month, or do you see it as a grue...
Published September 20, 2022
What are the benefits of server-side tagging?
The benefits of server-side tagging are many. You regain control of your data and what is shared with third-party marketing platforms. You improve bot...
Published September 19, 2022
The ultimate guide to digital marketing reporting
Marketing reporting is a key part of a modern marketer’s role. It doesn't matter if you work in an agency, as a freelancer or if you are part of an in...
Published September 13, 2022
What is data-driven marketing?
At Funnel, data-driven marketing is a way of life. We use data to both measure and inform all of our marketing efforts. It is so ingrained into our DN...
Published September 7, 2022
What is a data model? Data modeling explained
Data models can be powerful tools for many professionals, including marketers and analysts. They can help present a clearer picture of what tactics co...
Published September 5, 2022
All about data visualization — what, why, how?
Data visualization is an essential tool for any modern marketer. After all, what good are all of your performance metrics if you can’t see what’s happ...
Published August 31, 2022
Setting up your first-party data strategy: 6 smart ways to start
Third-party cookies are disappearing. Well, maybe they are or maybe they’re not – we’re just going to have to wait and see. But whatever happens, broa...
Published August 25, 2022
