What is data cleaning? Your complete guide.
Data cleaning is an integral part of every savvy digital marketer’s tool belt. Data cleaning is often considered the foundational step of the data ana...
Published August 18, 2022
How to create geo maps in Google Data Studio
Geo maps are a great resource to quickly analyze campaign performance in Google Data Studio. They can give you a quick snapshot of which countries and...
Published August 17, 2022
Data transformation examples
When it comes to working effectively with data from multiple sources, transformation will inevitably become a critical part of your process. As we’ve ...
Published August 15, 2022
What is data reliability in marketing?
What is data reliability? Data reliability is the consistency of your data - that you get the data you expect, when and how you expect it. Data reliab...
Published August 9, 2022
What is data wrangling? A cowboy-style explanation
There are several symbolic visuals that can represent the American West. However, few of them are as powerful (or as popular) as the cowboy. Rugged. S...
Published August 8, 2022
Your guide to data mapping
As the old saying goes, you can’t compare apples and oranges. Nor can you compare grandmothers and toads, cows and long johns, or honey and butter. Ma...
Published August 4, 2022
Which data transformation tools are best for digital marketers?
As we covered in a recent article, data transformation is a critical part of data maintenance and analysis. But what data transformation tools are ava...
Published July 28, 2022
Events in Google Analytics 4 explained
If you watched our video about the benefits of Google Analytics 4 vs Universal Analytics, you will have noticed that benefit number 2 discussed how ev...
Published July 27, 2022
What is data transformation?
The question of “what is data transformation” can have a wide array of answers that range from surface level overviews to heavy, deep explorations tha...
Published July 22, 2022
GA4 vs Universal Analytics - 7 key differences
During 2023, the deprecation of Universal Analytics (UA) got underway, finally making way for Google Analytics 4 (GA4). Despite GA4 being the default ...
Published July 14, 2022
