What is marketing mix modeling?
Marketing mix modeling (or MMM) is a powerful statistical analysis technique that uses sales and marketing data to estimate the impact of marketing ac...
Published July 14, 2022
What to include in your digital marketing report
You made your marketing plan, tracked your marketing channels and downloaded the data. Now it’s time to do some marketing reporting and see how it all...
Published July 8, 2022
Marketing reporting automation: why and how to start
Marketing reporting automation can be a game changer for digital marketers. It can totally change your perspective on what’s possible in your role, re...
Published July 4, 2022
How we hacked the Facebook Ads algorithm by analyzing Thumbstop rate
Thumbstop rate definition: It is simply 3-second video plays divided by Impressions. The Thumbstop rate of your Facebook ads can be an incredibly valu...
Published June 30, 2022
What are misleading data visualizations and how do you avoid them?
Creating data visualization can be priceless for unlocking and sharing insights – but is there such a thing as bad data visualization? For many people...
Published June 16, 2022
Responsive Search Ads Best Practice - Learn how to create RSAs
RSAs or Responsive Search Ads definition: "Responsive Search Ads or RSAs are the default ad type in Google Ads. Users can input a maximum of 15 headli...
Published June 15, 2022
Funnel named Snowflake Marketplace Partner of the Year
Stockholm, 14 June 2022 — Funnel today announced that it has been named the 2022 Marketplace Partner of the Year - SaaS award winner by Snowflake, the...
Published June 15, 2022
Data visualization ideas that will inspire you
There are seemingly limitless ways to present data graphically. But, what are some of the more effective data visualization ideas out there? How do yo...
Published June 13, 2022
How to make a marketing report that accounts for macro trends
In my first marketing job, there was a running joke. When performance was up, it was thanks to our hard work. But if performance dipped, it was always...
Published June 7, 2022
Customize your campaigns for results
In the digital media space, customizing your campaigns is the key to success. Customizing the planning phase of a campaign is second nature for digita...
Published June 3, 2022
