Slide deck design tips for presenting insights and data
Improving your slide deck design is a sure fire way to take the stories told by your marketing data visualizations from good to great. Whether you're ...
Published June 2, 2022
Spotify Audio Ads - the next big paid ads channel?
As marketers scale advertising spend, they are always on the lookout for new ways to reach their audience. Audio advertising might be one of the more ...
Published June 1, 2022
Improving your data pipelines to Power BI
In large organizations, data is a critical component in planning business strategies and measuring success. As a company grows, though, their data nee...
Published May 23, 2022
How to create a marketing performance dashboard - that really works
The best marketing performance dashboards can deliver stunning visualizations that clearly highlight critical insights while also telling a compelling...
Published May 12, 2022
How to report marketing data to C-level executives
There comes a day in every digital marketer’s life when they are asked to present their team’s performance reporting to the “big wigs.” You know, the ...
Published May 9, 2022
What is data mesh, and what are its benefits?
Data mesh is a decentralized approach to data architecture that has recently increased in popularity. Within the data mesh approach, data ownership is...
Published May 6, 2022
Why you need to do a sensitivity analysis on your marketing funnel
Learn about: What is sensitivity analysis - Interview with Maximilian Lindhé from Growth Hackers Sthlm Why sensitivity analysis is important for marke...
Published May 4, 2022
Improving your data pipelines
Do you want to perform quicker analysis on your marketing data While data teams do their best to help digital marketers improve performance, long back...
Published April 20, 2022
Cross-channel marketing analytics: make data work for you
No matter how big or small your company is, the best way to win over your customer is to approach them across different digital platforms throughout t...
Published April 6, 2022
Funnel Achieves Google Cloud Ready - BigQuery Designation
Funnel today announced it has achieved the Google Cloud Ready - BigQuery designation, a partner integration validation program that increases customer...
Published April 6, 2022
