The importance of data cleaning in marketing analytics
This post is an expansion on an excellent piece titled “Data Cleaning IS Analysis, Not Grunt Work” by Randy Au, here in the context of marketing analy...
Published March 31, 2022
Unexpected Forms of A/B Testing
Left or right? Option one or two? A or B? A/B testing is one of the trademark tools of digital marketers. But did you know that there are several diff...
Published March 23, 2022
SMART goals for digital marketing
Goals have a quirky quality, not very different from new year’s resolutions. If you’re not intentional with them, it doesn’t take long until they go t...
Published March 1, 2022
The benefits of Google Analytics 4
In this video, we discuss Google analytics 4, which if you're not familiar, is Google’s newest analytics product set to replace the version of Google ...
Published February 23, 2022
PPC vs Marketplaces: Finding Your Marketing Mix
The main difference between PPC and marketplaces is that PPC drives traffic to your website or webshop, while advertising on marketplaces will lead vi...
Published February 22, 2022
Data aggregation explained in 2 minutes
In this video, we discuss what data aggregation actually means and why it's important to be able to understand your marketing data. You can either wat...
Published February 16, 2022
What is Facebook’s Aggregated Events Measurement?
If you’re advertising on Facebook, you may have heard about their Aggregated Events Measurement, or AEM, that came out earlier in 2021. This was a dir...
Published February 3, 2022
The questions digital marketers have about reporting (and the answers)
Funnel asked 1000+ digital marketers what they wanted to know about marketing reporting, and we have the answers. Keep reading if you want to know wha...
Published February 1, 2022
Do you need an attribution tool?
Attribution is a buzzword that has dominated marketing conversations forever. Every marketer wants to know how to do it but can’t seem to put their fi...
Published January 19, 2022
Why you need an SEO performance dashboard
Are you using an organic SEO dashboard? Today, let's discuss the importance of SEO dashboards. You probably have dashboards for paid marketing and web...
Published January 19, 2022
