When do you need a marketing dashboard?
Dashboards have three primary purposes: communicating, understanding, and analyzing data. The rule we like to go by is to create a dashboard if you in...
Published January 19, 2022
How to make a case for investing in your brand
"Your brand is actually a foundational element. It isn't just something that you spend on later when you have extra money lying around. It's something...
Published January 18, 2022
The basics of regex - examples & cheat sheet
Have you heard the term “regex” a few times and want to know what it is and how marketers use it to their advantage? In this video I cover: What regex...
Published January 18, 2022
What is a data warehouse?
Sometimes people can be intimidated by the term data warehouse. Some business leaders might feel that this lies in the realm of data engineers only. O...
Published January 18, 2022
Third-party vs. second-party vs. first-party data
What is the meaning of terms like third-party, second-party, and first-party data? In this post, we'll explore the differences between these types of ...
Published January 17, 2022
How to make Looker Studio faster
This video is called '3 tips to make Google Data Studio Faster', but the same tips apply for dealing with a slow dashboard in Looker Studio. Watch the...
Published January 17, 2022
Naming conventions best practices
What are campaign naming conventions, and how should you wrap your head around it? Learn here why naming conventions help marketers be data-driven and...
Published January 17, 2022
Which marketing KPIs should I report on?
Find out what the the best marketing KPIs for your business should be. We'll introduce you to the KPIs marketing managers should be using and the ones...
Published January 17, 2022
What are UTM tags? Why and how to implement UTM tagging
What are UTMs, and why are they important for digital marketing? What information do you need to give Google Analytics? We will give you the lowdown o...
Published January 17, 2022
3 ways to improve your marketing dashboards
Learn about: How to create easy to understand dashboards Using percentage changes widgets to improve comprehensibility What to avoid in your dashboard...
Published January 17, 2022
