How to analyze Instagram insights to increase organic audience
Instagram is one of the biggest platforms with billions of active users. As high as 71% of businesses use it to reach and attract potential customers....
Published December 7, 2021
Marketing data warehouse: everything you need to know
Hey there, marketer! You have probably heard of Funnel, or even better, you are using it for all your marketing data. If so, you already know that get...
Published November 12, 2021
YouTube Marketing: Everything you need to know
How many times have you wasted your afternoons by watching random YouTube videos for hours? We have all been there. But have you ever thought about ho...
Published October 20, 2021
Funnel Raises $66 Million Pre-IPO Financing, Ahead of IPO on Nasdaq Stockholm
Stockholm, October 12, 2021. SaaS scaleup Funnel, the leading Data Platform for Marketing, has closed a Pre-IPO investment of $66 Million USD of prima...
Published October 13, 2021
The Dream Team: Web Analytics and Digital Marketing Analytics
While web analytics can provide a glimpse into the performance of your online shop, it's only one part of the puzzle. Your pursuit of additional insig...
Published October 5, 2021
LTV to CAC ratio—are you leaving customers on the table?
Customer acquisition cost (CAC) and lifetime value (LTV) are vital eCommerce and SaaS metrics that companies use to measure how much investment is req...
Published September 22, 2021
Are 3rd party cookies going away? The answer is 'Yes'
3d party cookies are going away. Prepare your marketing for it! What's all this fuss over cookies? And why are third-party cookies going away? In this...
Published September 13, 2021
How to use marketing performance data to create revenue projection reports
In Arthur Conan Doyle's 1887 book 'A Study in Scarlet,' iconic detective Sherlock Holmes makes a comment that still applies today: "It is a capital mi...
Published August 30, 2021
The essential 6-part series to mastering marketing data
Check out our 6-part series on "Mastering marketing data" to learn how to get the most out of your analytics and reporting. This is for digital market...
Published August 26, 2021
A complete guide to Tiktok Ads for digital agencies
TikTok is the cool, new kid on the block that everyone can't help but notice. With over 2 billion app downloads and a user base of more than 689 milli...
Published August 11, 2021
