Ad campaign name tool: Campaign name & URL builder spreadsheet
I recently wrote a post about how to name your advertising campaigns in a way that makes managing your ad accounts easier. One of the most important l...
Published July 22, 2021
Same mission, but with an explosive new brand
Fredrik, our fearless CEO, walks into the Marketing area to find Juuso, VP of Growth, stuck staring at his whiteboard. “Juuso, you’ve been staring at ...
Published July 15, 2021
The 7 different types of marketing reports explained
A question that many business owners ask their marketing team is, “How are we doing?” The marketing team addresses the query with a marketing report. ...
Published July 7, 2021
A complete guide to Pinterest ads for digital agencies
As of Q4 2020, Pinterest has amassed over 459 million active monthly users and its audience base continues to grow, capturing the attention of the pre...
Published July 2, 2021
Campaign naming conventions: how to name your ad campaigns like a pro
Can you tell how every campaign is set up by looking at your ad accounts? What product is it promoting? Who is it targeting? If not, you might want to...
Published June 24, 2021
How to add UK Digital Service Tax to your advertising spend
Last year, the UK government introduced a digital service tax (DST). This tax aimed to take a cut of revenues from advertising platforms. While some p...
Published June 8, 2021
Closing the gap between data engineering & marketing with Funnel and Snowflake
We’re excited to be a part of the Snowflake Data Summit 2021: Data Together Now. When we chose to partner with Snowflake, over a year ago now, we did ...
Published June 1, 2021
How does the Funnel marketing team use Funnel?
If I asked you a question about your marketing performance, how long would it take for you to give an accurate answer? Could you answer in a couple of...
Published May 25, 2021
How to report on the See, Think, Do, Care marketing funnel
You can look at a marketing funnel in many ways, but the principle remains the same for your marketing strategy and how you structure your campaigns. ...
Published May 18, 2021
Overcoming Facebook’s Aggregated Events Measurement with Google Analytics data
With Apple’s recent release of iOS 14.5, marketers are expected to have a hard time optimizing their media spend on Facebook Ads. Though iOS 14.5 intr...
Published May 11, 2021
