How to hit your digital marketing out of the park
Data has always been vital to marketers for optimizing their digital marketing campaigns - at least for the good ones. In the 80s, David Ogilvy wrote ...
Published May 3, 2021
Top 5 challenges when moving your digital marketing in house
Are you thinking about moving your marketing in house? Want to know how to avoid the risks? I've compiled a list of the most common challenges for dig...
Published April 12, 2021
How to use Abandoned Cart Retargeting
Cart abandonment is one of the problems that's been bothering eCommerce retailers and marketers alike. Luckily, modern technology gives marketing prof...
Published March 30, 2021
The pros and cons to in-housing your advertising
What does it mean to have an in-house advertising team? For those unfamiliar with the term in-housing, I’m referring to the process of transitioning f...
Published March 25, 2021
The Impact of iOS 14 on Mobile Advertising
In June 2020, Apple shocked the mobile marketing world with the announcement of their new App Tracking Transparency Framework (ATT). It was originally...
Published February 3, 2021
Looker Studio Templates for Ecommerce Marketers
As an ecommerce marketer you have access to a lot of data about the effectiveness of your marketing campaigns. The challenge comes when you’re looking...
Published November 19, 2020
How to measure the success of your Q5 Campaigns
For e-commerce marketers it’s all about the lead up to the holiday season during Q4, and for many e-commerce companies it can be the most profitable t...
Published November 19, 2020
From Attribution Modeling to Reporting: a Multi-Touch Attribution Solution with Funnel & Looker
Since the beginning of marketing, businesses have attempted to understand the influence their marketing activities have on their bottom-line. Today, M...
Published November 6, 2020
How Does the Funnel Team Think About Attribution
The digital marketing landscape is one of endless opportunities. With an ever-growing set of tools and platforms to choose from, there is no shortage ...
Published September 11, 2020
Build vs. Buy - Marketing Data Infrastructure
To make your business truly data-driven you need to have full control over the data. A well-designed data collection solution gathers data from multip...
Published September 4, 2020
