Modern Mad Men
What would the Manhattan-swilling, cigarette-smoking, suit-clad advertising executives be doing if AMC’s hit show Mad Men were set in today’s advertis...
Published June 14, 2018
Are you responsible for these common data aggregation mistakes?
Funnel, at its foundation, is a data aggregation service. As such, it should come as little surprise that a common topic for discussions we have inter...
Published April 4, 2018
DIY SEM Analysis - Google Adwords Audit
After working with multiple advertisers ranging from small ecommerce companies to big retail brands we have noticed that there is almost always a coup...
Published February 7, 2018
A Complete Guide to AdWords Conversions: View Through, Call Conversions and More
For anyone working in digital marketing, it can be a challenge to keep track of the multitude of AdWords conversions conversions from view through to ...
Published January 24, 2018
Why you shouldn’t use pie charts
I was talking to a colleague the other day who told me about a conversation they just had with a customer. The customer had asked “Why can’t I create ...
Published October 25, 2017
How to get the most out of your Digital Marketing Agency [CHECKLIST]
Most media buyers use a digital marketing agency to build and optimize campaigns. A good agency can multiply your marketing power and increase the ret...
Published September 25, 2017
Funnel raises $10 million led by Balderton to report on all marketing data
Today we have some exciting news to share! Funnel has raised a $10 million Series A financing from Balderton and our existing investors Industrifonden...
Published September 19, 2017
This is what you can do with cost data in Google Analytics
Each time a person visits your website, Google Analytics will try to figure out how they got there. That is, what link they clicked or if they typed y...
Published May 3, 2017